Found significant problems than the problem itself（发现重大问题而不是问题本身）

1Found significant problems than the problem itselfA few days ago, should be invited to the boss’s textile curtains, go for diagnosis of two of its operating scale textile curtains mall, after preliminary visits and shopping malls internal market research, I talked about my Opinions : A, XX textile curtains external image of the city chaos, the mall should not reflect any position and advantage. Consumers do not know what to do shopping. Door mall is ‘xx textile’ and ‘xx textile’ middle there is a square The electronic screen in the upper part of the electronic screen of ‘Curtain City’ in the name, while the full name of the mall is ‘XX textile curtains City’ actual internal layout of the first floor is home textiles, second and third floors are curtains, curtain area 2 times home textiles. mall looking from the outside, is a textile stores, while the ‘XX textile’ is just the name of a mall. opened two years, business is bad, the boss spent a lot of money on advertising, but the effect is only a handful of customers into the store every day is quite small, almost no local consumers know this 2mall is the largest shopping mall hall curtains word, a word if a large shopping mall to see the image from the outside, is a textile store. Second, internal merchandising and management confusion, it is difficult to form a good word of mouth. Internally, XX textile curtains City is an independent operating multi-brand mall textile and curtains, but did not see from the outside propaganda on display inside the mall and These materials can get any information, even the price tag on the product label goods sold nor which brand is merely marked as ‘silk’, ‘bedding a family of four,’ and other such category name. mall high grade decoration, high-end positioning malls, shopping centers, but no one can scream on the industry-renowned brands. less low-end products. actual result is high-end target consumers do not come or can not find what you want to come back brand goods. low-end consumers do not come in (high-grade decoration or feel like coming back to the wrong place, a look at the prices of commodities on the feeling of a word ‘expensive!’ Why do I want to come in fewer customers, Tell me what you If you are into this shop, if you will spread your friends and family what information? 3mall that you can see at a glance what you do, you may spread the mall operators are those brands do? You also There may come a second time yet? Third, when the mall to spend heavily to promote long-term, there is no core strengths and core demands of shopping malls publicity, although a lot of money, but the effect is minimal. Discovered through visits to local markets, the local textile products are almost always done in the local commercial center The district where a multi-level mall opened a 100-200 home textile stores (shop in shop, like the industry-renowned brands such as ‘Bo Yang textile’ Heng Yuan Xiang ‘,’ Fu Anna ‘, etc., which have a commercial pedestrian street , an independent store, ‘Mercury textile.’ These stores have a common characteristic is that they are based textile brand name as the name of the store’s existence, they are by textile brand appeal to attract customers. textile industry’s most traditional channels and also the presence of the two forms. most people on the textile industry has been limited cognitive habits, so the top ‘XX textile curtains city’ a prominent position at the entrance of this mall is ‘XX textile’ in the local people’s Cognition is a textile 4store, while ‘XX textile’ is the name of a shopping mall, there is no visibility at all, so it does not have the appeal to attract customers. As the curtain, but nobody cares, because the external entire mall prominent ‘XX textile.’ in the local market to do the curtains are fragmented dozens of square meters of small shops. advantage of the arcade is obvious when I talk about my views, the boss disagree! him Textile think I do not know (I was doing food, furniture, building materials industry. Through in-depth understanding of that, ‘XX textile curtains City’ is the largest brand the most, the most comprehensive business category, the highest grade of the franchise textile decoration and curtains local operating area of the mall, which is its biggest advantage is that it should advertise promotion of core demands, but when the mall opened and daily to the promotion is no such publicity, but publicity ‘XX textile curtains City’ such as ‘silk XX dollars’, ‘bedding a family of four $ XX’ is the product of outstanding Prices of long-term demands on price to attract business because of no business, the boss tried everything, even when you do come up with several 5products promotional activities limited losses lower than ex-factory sales, hoping to bring alive the mall, but due to operational details out of control, leading to a lot of negative effects. Later boss wants, sell cheap does not make money, then sell high-end products,