《菲利普.科特勒-市场营销讲义(原版)17》由会员分享,可在线阅读,更多相关《菲利普.科特勒-市场营销讲义(原版)17(5页珍藏版)》请在金锄头文库上搜索。
1、 in aperworkObjectives汪How Business & Consumer Markets DifferOrganizational Buying SituationsParticipants in the Business BuyingProcessMajor Influences on Organizational Buyers汪Business Buyer Decision Making汪Institutional & Government BuyingPurchasing-DepartmentUpgradingInternetPurchasingganizationa
2、l FactorsCross-FunctionalRolesLong-TermContractsCentralizedPurchasingPurchasing-PerformanceEvaluation &Pro. Buyers DecentralizedPurchasingof SmallTicket ltemsLeanProduction人二丰二下站丰二人本 ProblemiRecognition |RecognitionGeneraliNeediDescription | Info | cificationSearch/人 ProposaliSelicitation |Purchase pPOrder RoutineiSpecification | Routi ecification本局关业Peromanceevew |Purchase http:/tb99888. taobaa vernment Markets |Domestic Suppliers | Public Review |Cost Minimization | Open Bids |Papewo |