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1、1Advertise big ideas please respect the common senseRecently, KFC launched a new television ad, lets call it rest assured chapter, in a number of heavyweight telephone station as well as mainstream video site a lot of playing. Advertising to the effect that the introduction of day-old chicks from KF
2、C until the beginning of the whole process of rearing are scientific farming, heart care, the introduction of all kinds of imported white feather chicken, using all imported equipment, well-ventilated, give chicks a healthy environment for the growth, while growth in the different stages of chick, f
3、eeding different feed, suitable for its growth process, and finally to ensure that no additional hormone medication is not chaos, commercials final conclusion is: our intentions, your peace of mind! In fact, combined with the recent events difficult to find Kentucky shooting the film and put Zhezhi
4、purpose, first, the beginning of the end of last year occurred medicine chicken incident, two are recent H7N9 avian flu, allow consumers to KFC foreign food brands 2have a certain psychological and behavioral boycott, there was a certain turnover landslide, so need to devote more assured chapter ad
5、to prompt consumers, KFCs products are safe, safe to eat. Should be said that the entire film looks very good, very warm feeling and a sense of security, created a reliable and close to the people and atmosphere of the scene, so that consumers really feel after watching KFC food safety assured. From
6、 the creative, planning, filming, production and other professional speaking are very good, the author discusses only from one side, that is, creative commercials itself has not violated the public common sense. If Zhezhi film is in the drug chicken door aired prior to the incident, including this w
7、riter, consumers may not have too many ideas, but this time it was different, because we are from the medicine chicken door incident After a number of widely reported in the media, to understand such a real situation, that is, making KFC chicken, chicken wings, burgers and other food raw materials n
8、eeded to chickens, in fact, most of the (no data to prove that, so can not say hundred percent ) in Shandong, Hebei, Henan, Anhui and other places to buy farms, rather than 3television advertising the film implied or express, those chickens are Kentucky themselves through a series of scientific proc
9、ess carefully brought out this point from the medicine chicken gate scandal statement issued after the Kentucky can also be seen, according to the principle of survival of the fittest, since August this year, KFC has stopped purchasing chicken from Group VI materials, while KFC also said: supplier i
10、n each batch of broilers before slaughter, slaughter need to obtain animal quarantine certification, Ji Deji requires all suppliers specifically for KFCs chicken products for drug residue testing, Kentucky logistics center to be closed upon receipt inspection animal inspection certificate and Yaocan
11、 inspection reports. Fully proved above KFC chicken actually not his real, at least not large chicken, but mainly around the acquisition of raw materials needed to farm chickens, then why must go to advertising the film represents himself in science chicken it, it has no respect for the publics comm
12、on sense mean? There is a creative film and I am very confused, is to emphasize the different growth stages in chickens fed different feed, but this is in the drug 4chicken incident has been disclosed in the media a lot, three kinds of feed, the first 10 days, the middle 20 days, last 15 days, 45 da
13、ys crash, was supposed to be a sore point to be avoided, chosen to obsession, really do not understand! Loss keyboard to talk this thing, not like KFC or for grandstanding, may be more an occupational disease dictates, because in fact, far more than a business or a large number of creative industrie
14、s in the dry disrespect common sense things. For example, melamine event before the Chinese dairy industry advertising, whether it is well-known brand or small brand, both are television commercials that promote their next blue sky green pastures unbounded hope, cows roam freely in the vast pasture,
15、 really laid-back, consumers are being misled fascinated. But the melamine incident was exposed by the media, consumers know, the original almost all the cows are not on their own, and there is no mountain pastures, but the people who kept the milk of the Central Plains, and the environment is not v
16、ery good though , dairy quality also varies, so fear not pass the test when it acquired illegally added melamine. We then look at the current dairy 5advertising, ranch lens has almost disappeared, are talking about the proportion of nutrients is how much. I believe that, since it is because medicine chicken incident to blame, and that Kentucky should adopt public events are also a way to solve marketing, advertising, in fa
