《Actual combat- how to develop a reasonable shop sales forecast（实战u2014u2014如何制定一个合理的商店销售预测）》由会员分享，可在线阅读，更多相关《Actual combat- how to develop a reasonable shop sales forecast（实战u2014u2014如何制定一个合理的商店销售预测）（7页珍藏版）》请在金锄头文库上搜索。
1、1Actual combat: how to develop a reasonable shop sales forecastA lot of shopkeepers and operations for the store next month operating objectives are not clear, even if there are clear goals, but do not know how to step by step to implement it down every month in the rhythm of the operation to surviv
2、e, as a senior barley The operation of the Commissioner, here for everyone to straighten your thoughts. If from the development of the target, to follow the flow of each, and then dispersed to the operation, design, promotion, customer service in all aspects of the above work. Text: a lot of operati
3、ons in the shop when doing business, do not know what kind of thinking is their own, here simply talk about the estimated pentopus: the development of goals analysis of traffic analysis of the transformation of traffic Estimate to implement the specific work above. So the above is the basis for the
4、development of our shop and the implementation of a basic idea. First, the development of goals 2Then when we are doing the shop, the end of a purpose or turnover; so we must first determine the next months turnover target. So how should we make our turnover target reasonable? (A), analysis of the i
5、ndustry a transaction trend, the next month is the industry season or off-season, compared to this month, the increase or decline is how much to calculate the percentage. (B), observe the current real-time sales of the industry, where our store products rank, whether there is a larger room for growt
6、h. The core keywords in accordance with the sales rankings, screening competitive price segment, analysis of the industrys current real-time sales. (C), analysis of the shop itself, the basis of internal strength, whether there are many daily operations are not perfect. Based on the above three poin
7、ts to customize our target turnover. Second, the analysis of traffic: traffic is divided into 3pay traffic and free traffic. So are these traffic we all know the same? Whether the flow of each store are the same, the answer is certainly not the same, so we have to start from the shop itself to dig o
8、ur shop which is the main flow. (A), analysis of paid traffic, through the business staff to find our pay traffic components. So from the map, we can analyze the current flow of the shop to do through train, drill show, Taobao off. If we want to provide our paid traffic, mainly straight diamond thre
9、e large pieces, and then to the cost-effective, then we know that we need to increase the flow of paid traffic is mainly what. among them: A, the flow of traffic through the train, but the decline in conversion; B, Amoy traffic flow down, transformation rose; C, drills flow down, the transformation
10、also declined. At this point, we found that we drilled straight three pay traffic problem where the point, then we have to do for how to enhance it? Here first to keep everyone 4thinking. (B), analysis of free traffic, through the business staff to find our free flow of the components. Then from the
11、 above chart, we can analyze the current free flow of the store source is mainly: hand Amoy search, hand Taobao buy, Amoy free other, hand Taobao everyone, cat search, hand Amoy - life study , Hand Amoy letter, hand Amoy good goods, and so on. Analyze traffic issues 1, hand Amoy search down, convers
12、ion rise; 2, Amoy rush to buy traffic, the decline in conversion 3, hand asked you flow stability, but the conversion down. Analyze the volatility of each free traffic, then we have to optimize for these traffic. Third, the analysis of transformation: analysis of the current product flow and convers
13、ion shop Then from the business staff inside the effect of goods inside, we can clearly see that product flow, the product conversion is low. And then increase the flow of 5drainage; lack of conversion, optimize the internal strength and good promotional activities. Fourth, make the traffic to impro
14、ve the forecast According to our target turnover, the source of each traffic, the flow of each channel, to develop the following table, and data estimates and reasoning. (A) then pay the flow of the need to distinguish between the through train, drill show, Amoy PPC to estimate. (B) to distinguish b
15、etween the channel visitors, PC and wireless visitors accounted for. So as to estimate how much we need to increase the number of channels, how much will the conversion rate reach our turnover? Fifth, the implementation of the specific work above (A), pay traffic to enhance 1, through train adjustme
16、nt keywords, optimize the creative map, improve the bid; 2, drilled optimization and promotion plans, targeted sub-potential crowd, competitive shop crowd; 3, Taobao off the background to export Want, 6contact the Amoy guest, registration Amoy activities; (B), free traffic upgrade 1, the title SEO optimization: according to the industrys hot search keywords, core words, precise keyword optimization; 2, on the shelf time optimization: According to the s
