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1、,THE STARTUP EXPERIENCE UX components inside startups,UX Speakeasy July 2013,John Strott,JOHN STROTT,UX Designer,UX WITHOUT UX,Two core components to a startup,that are user centered.,VISION STATEMENT &,MINIMUM VIABLE PRODUCT,VISION STATEMENT,A short sentence defining the,organizations purpose and v
2、alues.,“YOU PRESS THE BUTTON,WE DO THE REST”,“YOU PRESS THE BUTTON,WE DO THE REST”,George Eastman,Founder of Eastman Kodak Company,KEYS TO CREATING A,VISION STATEMENT,KEYS TO CREATING A VISION STATEMENT,It addresses a real need,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is sim
3、ple,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is simple It is unique,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is simple It is unique It serves as a guiding light,It serves as a guiding light,It serves as a guiding light,A STAR TO SAIL YOUR SHIP BY Jes
4、se James Garret, Author of The Elements of User Experience,THE VISION DRIVEN STARTUP,IS A UX DRIVEN STARTUP,MINIMUM VIABLE PRODUCT,An MVP has just those features that allow the product to be deployed.,EXAMPLES,Nick Woodman,Founder of GoPro with MVP,EXAMPLES,Test shot from GoPro MVP,EXAMPLES,GoPro pr
5、oduct assortment,EXAMPLES,Kelly Slater w/ GoPro Hero camera,KEYS TO,CREATING A MVP,Write the user story KEYS TO CREATING A MVP,As a _, I need to _ so I can _.,As a dedicated UX speakeasy member, I need to invite others to a nearby pub, so I can continue drinking & talking UX., ,Write the user story
6、Map the interactions KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked, ,Write the user story Map the interactions Identify emotions KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing near
7、by,I can make it,I cant make it,Booked,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked, ,Write the user story Map the interactions Identif
8、y emotions Simplify it KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked,Locate,Tell people,I can make it,Locate,Tell people I can make it, ,Write the user story Map the interactions Identify emotions Simplify it Validate
9、it KEYS TO CREATING A MVP,How does this sweater look on me?,Is there a product here? Does it exist elsewhere? Is this MVP exciting?,KEYS TO,CREATING A MVP,Write the user story Map the interactions Identify emotions Simplify it Validate it,ITS TIME TO BUILD,LAUNCH, TEST & ITERATE,LEAN UX,Jeff Gothelf
10、, Author of Lean UX,Concept,Prototype,Validate internally,Test externally,Learn,Iterate,THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP,THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP,THE VISION STATEMENT & MVP ARE USER FOCUSED,Its up to the team to keep the UX momentum going.,REFERENCES & CREDITS,Alexa
11、 Andrzejewski (ladylexy), Cofounder & CEO of Foodspotting http:/,Kodak R&D,http:/ development/designUsability/history.shtml,Jesse James Garrett (jjg), Author of The Elements of User Experience http:/,Will Dayble (willdayble), Author of 4) Minimum Viable Product https:/,Jeff Gothelf (jboogie), Author of Lean UX, http:/ getting-out-of-the-deliverables-business/,CHEERS!,MrJohnnyLane,
