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1、广东省佛山一中 2012 届高三上学期期中考试英语试题I 语言知识及应用 (共两节, 满分 45 分) 第一节 完形填空(共 15 小题；每小题 2 分，满分 30 分) Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted cust
2、omers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business 3 that the customer remains a customer
3、.4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising is the fact
4、 that few companies have any idea how many customers they have lost.Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a
5、five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent.In the US, Dominos Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9
6、 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience).The logic behind cultivating customer 11 is impossible to deny. “In practice most companies marketing effort is focused on getting custom
7、ers, with little attention paid to 12 them”, says Adrian Payne of Cornfield University School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new
8、customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market.1.A. in particular B. in reality C. at least D. first of all2.A. emphasize B. doubt C. ov
9、erlook D. believe3.A. denying B. ensuring C. arguing D. proving4.A. Moving B. Hoping C. Starting D. Failing5.A. markets B. tastes C. prices D. expenses6.A. culture B. social C. financial D. economical7.A. promise B. plan C. mistake D. difference8.A. cost B. opportunity C. profit D. budget9.A. as a r
10、esult B. on the whole C. in conclusion D. on the contrary10.A. huge B. potential C. extra D. reasonable11.A. beliefs B. loyalty C. habits D. interest12.A. altering B. understanding C. keeping D. attracting13.A. Assumed B. Respected C. Established D. Unexpected14.A. agreeable B. flexible C. friendly
11、D. sensitive15.A. unfair B. difficult C. essential D. convenient第二节 语法填空(共 10 小题；每小题 1.5 分，满分 15 分)Police in China have arrested two drivers 16 connection with the death of a toddler 17 was hit and left for dead on a busy street earlier this month in southern China. Police were able to identify the
12、drivers of the two vans 18 examining graphic video of the vehicles 19 (strike) 2-year-old Wang Yue, who died in the hospital on Friday, about a week after the accident in Foshan, China.The case raised questions of human decency in the country, particularly as word surfaced 20 many passersby 21 (witn
13、ess) the accident and done little to help the little girl.One of those 18 passersby, a man identified by the China Daily as Chen, showed up 22 (expect) outside the intensive-care unit where Wang Yue was struggling to survive and said he did not see the toddler, the news organization reports.Chen and
14、 his wife run a store that offers water-heating products that stands about 23 feet 23 the accident site, according to the China Daily.I was looking for my own daughter then, the news organization quotes Chen as saying. I did not notice she (Wang Yue) was lying on the street.Wang Yang, a top official
15、 in Guangdong Province, said at a provincial government meeting that the incident should serve 24 a wake up call for society, the China Daily reported after the girls death.We should look into the 25 (ugly) in ourselves, he said.II 阅读 (共两节；满分 50 分)第一节 阅读理解 (共 20 小题；每小题 2 分，满分 40 分)AMy newly-rented small apartment was far away from the centre of London and it was becoming essential for me to find a job, so finally I spent a whole morning getting to town and putting my name down to be considered by London Transport for a job on the underground. They were looking for gu
