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1、1,Unit 10 Packing,Packing,2,Significance of packing Significance of marking,3,Learning objectives,What is packing ? Whose obligation is packing? What are the purposes of packing? Why shall we learn packing? Classifications of packing? Specimen Letters Writing guideline Sentence Patterns and substitu
2、tions,4,Packing,5,What is Packing?,“ Packing is an art.” “ Packing or container is part of the product.” “ Packing should help identify the product inside”. This is true. Usually, buyers identify the product through package. Packing has become more and more important in competing for external market
3、s.,6,Packing Variety,Cases Drums Barrels Bags Crates be uniform so as to convenience storage, stowing, calculation, cargo inspection and identification; have the least weight, volume, and cost increase. As packing materials, wood must be disinfected and many countries forbid straw to be used for the
4、 packing of imported goods.,NEXT,25,Packing for Sale,What for: to protect and prettify commodities to provide necessary information about the quality, function, origin, usage, etc. Requirements: a. should be artistically attractive; b. should meet the different tastes and requirements of people in v
5、arious countries,26,Inner packing/small packing/consumer packing,Inner packing plays a very important part in sales promotion. Various forms of inner packing have been developed to meet the demands of consumers and marketing competitions, including suspensible packing , transparent packing, portable
6、 packing, window packing, gift packing, etc. Inner packing should also meet the different tastes and requirements of people in different countries. People of different social systems, religions, and social customs are quite different in their favorable designs and colors.,NEXT,27,Neutral Packing 中性包
7、装,Neutral packing is the one that makes no mention at all of the name of the country producing the goods and the name of the manufacturer on the commodity and on the outer and inner packages. As a rule, exports are also marked with countries of origin, such as Made in the Peoples Republic of China o
8、r Made in U.S.A. But there are exceptions when neutral packing is required. It is a general practice frequently used in international trade as a means to promote export sales.,28,Neutral Packing of the work as a critic; fault-finding, 紧要关头的；批评的；挑剔的 The quality of our goods is excellent and can meet
9、the most critical buyers demand. At the critical instant, a change of plan flashed on her mind.,57,seal,Close hermetically The envelope was firmly sealed. Our foil packets seal the flavour in.,58,padded,Pad v. add details to, stuff with soft material be padded with foamed plastics 垫上塑料泡沫,59,vibratio
10、n,Acceleration Retardation Centrifugal forces when driving in curves vibrations,60,Acceleration Retardation Dropping impact,61,62,Stress in intermodal movement,Acceleration Retardation Shunting impact Centrifugal forces when driving in curves vibrations,63,Bulk cargo shipment,64,Cargo shipment,Heavi
11、ng Pitching Rolling Centrifugal forces Yawing Swaying vibrations,65,withstand,v. resist; hold out against (pressure, attack)抵抗；抗拒，经受得起（压力、进攻）, 承受 Cases should be strong enough to withstand rough handling. 货物必须足够坚固，已经得起粗鲁搬运。 Please note that your packing must be able to withstand the long sea voyage.
12、 rough handling 粗鲁搬运，野蛮装卸 The damage is apparently due to rough handling in transit.,66,in perfect condition,in perfect condition 状况完好 in good/fair condition 状况良好 in poor/bad condition 状况不好 The goods were in perfect condition when they left here, and the damage evidently occurred on the voyage. 货物离开
13、此地时完好无损，损坏显然发生在运输途中。 We trust that the goods will reach you in perfect condition.,67,Packing requirements,January 5, 2009 Dear Sirs, Thank you for your letter of Jan.2 informing us of the details of packing for the goods we ordered. After going through the statement, we find the relevant packing is
14、not clear enough. In order to avoid any possible trouble, we would like to make clear our packing requirements as follows: All the shirts should be packed in plastic bags firstly and then packed in Cardboard boxes of each, 24 boxes to a carton, White, blue, grey, equally assorted, S/6, M/12 and L/6,
15、 10 cartons to a wooden case. The outer packing should be strong enough and protect goods against moisture. As the inner packing is very important to our critical customers, the cardboard boxes should be designed beautifully and attractively. On the outer packing, except what you have stated, indica
16、tive marks like KEEP DRY, USE NO HOOKS, etc. should also be indicated. We hope you can pay special attention to the packing and our requirements on packing will not bring you much trouble. Yours faithfully,68,equally assorted,a group of similar things that are of equal different sizes or colors or have different qualities平均搭配 We place an order for 5,000 dozen of mens shirts, white, blue, and yellow equally assorted. Please pack our mens shirts in cartons of 50 dozen each, S, M, L equall
