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1、产品研发中的需求管理产品研发中的需求管理产品研发中的需求管理产品研发中的需求管理 新产品开发新产品开发课堂演讲课堂演讲 演讲提纲演讲提纲演讲提纲演讲提纲 ? ? 开场白开场白( (自我介绍自我介绍) ) 5 5 分钟分钟 ? ? 产品生命周期流程简介产品生命周期流程简介10 10 分钟分钟 ? ? 需求管理关键概念、流程及工具需求管理关键概念、流程及工具45 45 分钟分钟 NeedsNeeds，WantsWants，Demands, RequirementsDemands, Requirements Project ChartProject Chart Customer Informatio
2、nCustomer Information Customer RequirementsCustomer Requirements Internal RequirementsInternal Requirements Product DefinitionProduct Definition Templates & ToolsTemplates & Tools ? ? 休息休息10 10 分钟分钟 ? ? 需求管理流程及工具需求管理流程及工具work shopwork shop20 20 分钟分钟 ? ? 问答问答30 30 分钟分钟 Speech ObjectivesSpeech Objecti
3、ves ? ? Walk through the product Walk through the product requirement requirement management process management process of a real company, hence to of a real company, hence to give the audience some exposure of the RM give the audience some exposure of the RM implementation.implementation. ? ? Leavi
4、ng the room, audience should have knowledge Leaving the room, audience should have knowledge about, about, What a real requirement management process looks likeWhat a real requirement management process looks like What are key elements of this processWhat are key elements of this process Some templa
5、tes and toolsSome templates and tools ? ? And, Have Fun!And, Have Fun! What Is a Product? In this case, it is ?An instrument ?An accessory ?A software application ?A service ?An integrated system ?An upgrade to any of the above Product Life Cycle OverviewProduct Life Cycle Overview Concept Investiga
6、tionDefinition Development Software Qualification Hardware Qualification First Production Shipment Discontinuance & Support Life Requirement Management Planning and Tracking Doc Config. Management CONSHPDISDEVINVDEF PRCPCCPA DD PricingPublic Commitment Corporate Price & Availability New Product Intr
7、oductionNew Product Introduction ISO 9001:2000 Who Use PLC process?Who Use PLC process? Other Functions Other Functions - Business ManagementBusiness Management Finance Finance Other Marketing functionsOther Marketing functions - - Customer SupportCustomer Support - - Learning ProductLearning Produc
8、t - - Business developmentBusiness development Other R&D / manufacturing FunctionsOther R&D / manufacturing Functions - - Software Test EngineerSoftware Test Engineer - - Quality EngineerQuality Engineer - - ProcurementProcurement - - ProductionProduction - - Reliability EngineerReliability Engineer
9、 - - Process EngineerProcess Engineer - - Transition SupervisorTransition Supervisor Concept InvestigationDefinition Development Software Qualification Hardware Qualification First Production Shipment Discontinuance & Support Life All people who are involved in the development, manufacture and All p
10、eople who are involved in the development, manufacture and support of products are affectedsupport of products are affected Product Development (R&D)Product Development (R&D) Product MarketingProduct Marketing Product PlanningProduct Planning Manufacturing EngineeringManufacturing Engineering Questi
11、ons to be answered:Questions to be answered: - - Who is the customer?Who is the customer? - - What is the product?What is the product? - - Core competitive contributionCore competitive contribution - - Product value propositionProduct value proposition - - Is it feasible?Is it feasible? - - How much
12、 resources are How much resources are needed to implement it?needed to implement it? - - ROIROI - - Strategy fit?Strategy fit? - - What Is a Requirement?What Is a Requirement? Demands - Wants for specific products backed by an ability to pay Needs Wants Requirements Products - Opportunity Assessment
13、 - Project Charter - Customer Requirements - Internal Requirements - Product Definition Definition of a Requirement: An externally observable characteristic of a desired system Definition of a Requirement:Definition of a Requirement: An externally observable An externally observable characteristic o
14、f a desired characteristic of a desired systemsystem 我饿啦我饿啦 鱼翅、熊掌 汉堡包 热狗 Requirements ExamplesRequirements Examples ? ? The cellular phone shall have a color display The cellular phone shall have a color display of 256 colors or aboveof 256 colors or above ? ? The systems functions shall be activate
15、d The systems functions shall be activated and terminated by menu selections.and terminated by menu selections. ? ? The menu shall be localized into Chinese, The menu shall be localized into Chinese, Japanese and Korean.Japanese and Korean. Why Manage Requirements?Why Manage Requirements? Project Fa
16、ilures Project Failures - - Standish Group Survey 2000 Standish Group Survey 2000 found that:found that: 49% projects were 49% projects were “ “challengedchallenged” ” 23% projects 23% projects “ “failedfailed” ” 28% project 28% project “ “succeededsucceeded” ” Failed projects:Failed projects: 5/8 attributed to requirements5/8 attributed to requirements 3/8 managerial3/8 managerial None were technical!None were technical! Consequences
