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1、Chapter 9 Sales Letters,Purpose: to persuade,Usually written in the indirect order. You should make the readers realize that product or service is good.,AIDA principles,To get the customers attention or curiosity. To arouse interest. To inspire the customers desire. To take action.,Writing tips:,Sel
2、ling points: the most attractive features of a product or service. Consumer benefits: particular advantages buyers will realize from those features.,Read the samples on page 128,Donts in Sales Letters,Dont exaggerate. Dont belittle your reader. Dont ballyhoo (哗众取宠，大吹大擂). Dont speak ill of your compe
3、titors.,Poor sample on page 129,Exercise II on p135,We can capture your formal side, and your casual self. The schedule for graduation photos books fast! Congratulations, graduates! Photographs can help you remember this special time in your life. Our professional photographers and first-class equip
4、ment will retain your memorable twinkling hours. You should be proud of completing high school. Dont miss the opportunity to have them done at Milkway! With a complete indoor studio and a wide range of outdoor possibilities, Milkway can photograph you with your guitar or your dog. Milkway Photoshop can take just the shots you need.,C F D I H A E B G,
