《{医疗药品管理}云南白药营销英文版》由会员分享，可在线阅读，更多相关《{医疗药品管理}云南白药营销英文版（21页珍藏版）》请在金锄头文库上搜索。
1、Welcome to Our Class ReportInternational Marketing of Yunnanbaoyao,国际营销小组成员： 赵馨茹 贾金娥 王清建 路双星 孙百路 耿 军 卢 坤,Yunnanbaiyaos International Marketing,Yunnanbaiyao Group,Product introduction in the national economy in a recession period, the pharmaceutical industry market performance of listed companies are
2、 generally better than other industries.,Yunnanbaiyao products are mainly sold to domestic, HongKong, Macao, southeast Asia and other regions, and has set up a file into Japan, Europe and America, area of the market.,southeast Asia Traditional Chinese medicine in these countries has the high trust,
3、the potential of the market will be greater.,Japan pay more attention to the functional natural medicine and natural health food.,Europe and America Get the FDAs OTC product certification and have wide prospect of market .,Marketing plan,In cosmetic + medicine basis, with the foreign medicine makeup
4、 market integration.,A,B,Safety first aid kit First aid kit developed countries have already spread abroad; American regulation, each car before they leave the factory must be equipped with first aid kit, first aid kit has and the airbag as the car with standard. In Japan, first aid kit is spread to
5、 every family. Thus, yunnan baiyao first aid kit can depend on in recent years on the emergence of international Chinese agitation, capture emergency emergency market.,Dietary supplements,C,（1） Product,（2） Price,A band-aid belong to general family daily necessary article, less demand elasticity, and
6、 numerous manufacturers, competition is intense, so we for yunnanbaiyao product pricing decided to use to competition for the center for fluctuating along with market changes pricing method.,In the toothpaste market, yunnanbaiyao toothpaste is located in high-end oral care products, abandoned by ski
7、mming pricing.,（3）Channel,Channel,Advertising: the choice of TV, radio, newspaper and so on many kinds of mass media combination, also cannot ignore the network media.,Marketing: buy Yunnanbaiyao aerosols, giving a band-aid,（4）promotion,Promotion strategy,Sports sponsorship: in basketball, football, baseball, football sports events such as the popular large venues advertised, and provide free to athletes Yunnanbaiyao products,Public welfare undertakings: send care, love, care for children campus sports, to community donation Yunnanbaiyao group production of medical devices .,Thank you!,
