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1、一 寸 光 阴 不 可 轻 1 2017 春季 1378 1 Would you like some more beer? please. A. Just a little B. No more C. Ive had enough 2 I suppose there| be a lot of arguments. 。 A. I should imagine so. B. No problem. C. Thats a good idea. 3 Do you mind if I smoke here? . A. No, thanks B. . B. Yes, please. C. Yes, bet
2、ter not. 4 . Fire, fire service please! Theres a huge fire here. A. 911, how may I direct your call? B. How may I help you? C. What can I do for you? 5 Sorry, I made a mistake again. Practise more and you11 succeed. A. Never mind, B.Certainly not. C.Dont mention it. 二、词汇与结构 6. Its to point to or tal
3、k about strangers in public. A. Impolite B. polite C. good 一 寸 光 阴 不 可 轻 2 7. _important it is for kids to imagine freely! A. What B. How C. What an 8. John as well as Mike just been back from an important meeting. A. have B. has C. had 9. When do we have to pay the bill? = December 30. A. By B. In
4、C, During 10. is known to all, too much fat causes heart problems. A. It B. As C, Just as 11. Lets go the reports on the latest work. A. over B. with C. to 12. A Chinese company is going to over the well-known Japanese company TOSHIBA Corporation. A. get B. take C. turn 13.My friend invited me the a
5、rt club, and I accepted it with pleasure. A, join B. joining C. to join 14. I heard that you really had a wonderful time at Johns birthday party, ? A. didnt I B. didnt you C. hadnt you 15. He gave up his study in college in . A. Bundle B. despair C. ash 16. Youcan go out, _ you promise to be back be
6、fore 12 o clock. A. so far as B. as far as C. as long as 17. l am your early coming. A. looking forward to B. looking forward C. look forward to 18. Under no circumstance to tell lies to parents. A. children are allowed B. are children allowed C. will children allow 19, I a book when the telephone A
7、. was reading. rang B. read. rang C. was reading. was ringing 19. This is the man last night. A. whom I saw him B. whom I saw C. who I saw him 三、阅读理解 2125 Passage1 一 寸 光 阴 不 可 轻 3 Three Steps to a Good Marketing Budget Without good budget management, you are likely to overspend on marketing accident
8、ally. Here are three steps that help to make a good marketing budget. Step 1: Organize financial information The first step is to be clear of your current financial situation, You need to know how much money your company makes monthly and the changes that might arise in the future. Although income f
9、lows change throughout the year, you must organize the information based on reliable revenuethe minimum amount of money your company makes each month. A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the
10、amount of disposable income available for the company, you should determine where the money will go. Step 2; Determine where you want to spend marketing funds After you know the total amount available to spend on marketing. the next step is how you plan to spend that money. Three main factors decide
11、 how you spend marketing funds; the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketi
12、ng channels will allow you to reach the right audience. Step 3; Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activi
13、ty does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or
14、services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals
15、and prevent overspending on marketing. 21. What should the budget plan be based on? A. The companys reliable expense. B. The companys reliable income. 一 寸 光 阴 不 可 轻 4 C. The companys reliable cost. 22, What does “disposable income” mean in paragraph 3? A. Total income. B. Previous income. C, Net inc
16、ome. 23.You have to be clear of when organizing financial information. A. the income and expenses B. the marketing fund C, the budget management 24, The three main factors that decide how you spend marketing funds are . A. the money you have earned, the actual expenses and the money you will expend B,
