《{酒类资料}1919酒类直供介绍中英对译版)》由会员分享，可在线阅读，更多相关《{酒类资料}1919酒类直供介绍中英对译版)（33页珍藏版）》请在金锄头文库上搜索。
1、An Innovative Leading Brand which Intergrates Online and Offline Wine & Spirits Selling 1919 WINE & SPIRITS IMPORTER AND RETAILER,1919现状介绍 1919 Current Situation 企业介绍 Corporation Introduction 品牌基础 Brand Foundation 公司规模Corporation Scale 商业模式 Business Model 品牌优势 Brand Advantages 品牌荣誉 Brand Honors,1919
2、未来规划 1919 Future Planning 上市计划 IPO planning 门店销售规划 Retailer-shops Sales Planning媒介计划 Media Planning,附：旗舰店项目介绍 Enclosed:Flagship Shop Program Introduction卓越商圈 Excellent Business Cycle品类丰富 Diversified Products多元体验 Diversified Experience全球采购 Global Purchase前瞻设计 Foresighted Design,目录 Catalog,1,2,3,附：央视广
3、告片及媒体报道 Enclosed: CCTV Advertisement Video and Media Reporting 品质篇 “Quality”Chapter 立即送篇 “Instant Delivery” Chapter 随E购篇 “Easy Buy” Chapter 品种篇 “Category” Chapter 部分媒体报道 Portion of Media Reporting,4, 1919现状介绍 1919 Current Situation,企业简介 Corporation Introduction,1998六月 June,正式成立酒类销售公司，成为酒类中间商 Wine&sp
4、irits selling company was formally founded. Being wine and spirits middle-man.,2005一月 January,筹备1919酒类连锁 Preparing 1919 Wine&Spirits Chain Store,2006二月 February,1919酒类连锁第一家门店开业（个体性质） First 1919 Wine and Spirits Chain retailer shop was opened (individual properties),2011十二月 December,市区门店数量达26家，销售达2.4
5、亿，确定省内扩张策略 Number of local retailer shops reached 26, sales volume reached 2.4 hundred million(CNY). Confirmed expansion strategies in the same province.,2012六月 June,1919酒类连锁超市更名为1919酒类直供。The name of “1919 Wine & Spirits Chain Supermarket “was changed to” 1919 Wine & Spirits Importer and Retailer”,
6、商标：1919，壹玖壹玖（已获得35类相关类别国家注册证） Trademark: 1919 (acquired 35 related categories registration) 商号：1919酒类直供 Brand Name:1919 WINE & SPIRITS IMPORTER AND RETAILER 名称：四川壹玖壹玖企业管理连锁有限公司 Corporation Name: SICHUAN 1919 ENTERPRISE MANAGEMENT CO.LTD 特许备案号：1510102011200058 Approved Registration Number:15101020112
7、00058,2013十二月 December,全国近200家门店，销售达15亿。确定全国规模扩张策略 股东会通过决议，正式确立上市规划Number of retailer shops reached 200, sales volume reached 15 hundred million(CNY). Confirmed the expansion strategy in the whole country. Equity holder meeting approved the decision of Initial Public Offerings, IPO. The preparation
8、of IPO was confirmed and begun.,15年酒水行业经验； 7年连锁管理经验； 3000万打造的连锁信息系统； 15大职能部门为核心的系统性优势； 年销售额200%增长； 成就1919行业领导者地位。,品牌基础 Brand Foundation,15 Years wine and spirits selling experience 7 years chain management experience 30 million valued chain communication system Systematic management advantage, 15 co
9、re departments Annual sales growth reaches 200% Construct Leading Position in the industry,公司规模 Corporation Scale,旗下共拥有5种运营业态：1919酒类连锁超市、1919进口酒商店、1919商场店中店、1919酒类网上商城、1919战略合作配送商 现已于国内拥有近200家直营零售店（点） 2014年成长为覆盖全国31个省级行政区，全国销售网点达1800个。 There are five forms of business, which are 1919 wine&spirits ch
10、ain supermarket,1919 import wine&spirits shop,1919 shop in shopping mall,1919 wine&spirits online shop, and 1919 strategically cooperating distributor. At present, there are 200 direct selling retailer shops (distribution points) in China. It is proposed that 31 provinces in the whole country will b
11、e covered in 2014. The number of distribution points will reach 1800.,门店发展状况 Retailer shop delevelopment progress,2013,约200家门店，销售额15亿 200retailer-shops，sales volume:1500million,年份 Year:,酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁和电商融合的酒类销售模式，是线上和线下相 融合的双向O2O。 Wine & Spirits Importer and Retailer,a new selling me
12、thod in wine selling industry, is the combination of traditional chain store and online shop .which is also the intergration of online and offline, known as two directional O2O.,商业模式 Business mode,1919酒类直供 Wine &Spirits Importer and Retailer : 0+0=100%,以资金使用效率最高、资本收益最大化为前提； Our first target is to ma
13、ximize the capitial Usage and capitial return,与上游厂家或供应商保持最直接合作关系； We maintain most direct relatioship with upstream factories and suppliers,杜绝中间销售环节，不依赖并跨过所有终端； We ban middle sellig process,not rely and jump over the middle-man,直接向客户实现销售； Direct sales to cosumers,100%,我们和厂家 0 距离 Distance between 191
14、9 and factories is zero,我们和消费者 0 距离 Distance between 1919 and consumers is zero,品牌优势一 Brand Advantages ,西南地区最专业、规模最大的酒类连锁 国内知名度、美誉度、购买度最高的酒类销售企业,The most professional and biggest wine selling chain store in southwest region. Highest popularity, reputation and purchase ratio in wine selling industry
15、in China.,品牌优势二 Brand Advantages,www. 1919.Cn Official Website,Call centre,Third party online shop partners ,like DB.com,Tmall,dangdang,etc,1919WINE&SPIRITS IPORTER AND RETAILER,Instant Delivery Service,5000+,原产地直供、品种丰富 1919和国内外数百家著名厂家、优秀供应商建立了直接、无缝的紧密合作关系，完全以消费者需求为导向，销售商品均源自著名品牌；品种近5000种，为国内第一，充分保证
16、了消费者对优质商品的丰富选择权。,品牌优势三 Brand Advantages III,Products come from origin directly, variety type of product 1919 cooperates with hundreds of famous factories and suppliers and builds up direct and close cooperating relationships with them. It is completely consumer demand-oriented. Also,all products come from world famous brands. We offer approximately 5000 types of products to fully secure the right of consumers to choose high quality products.,溯源管理 Traceability Management
