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1、Chapter 5 Writing Business Messages,Cite four of the most common organization mistakes by communicators,What Good Organization Means,Various cultures define good organization differently. In the United States and Canada, it generally means creating a linear message that proceeds point by point. If y
2、ouve ever received a disorganized message, youve familiar with the frustration of trying to sort through a muddle of ideas.,Made by Group 2,Most disorganized communication suffers from problems with clarity, relevance, grouping, and completeness.So we can distinguish four of the most common organiza
3、tion mistakes by communicators.,Made by Group 2,No.1 Taking Too Long To Get To The Point,In daily life, most people like to write warming-up paragraphs before getting to the point. But if the beginning of a business message was too wordy and not involved the topic, it just waste the audiences valuab
4、le time.,Made by Group 2,Solution: Make the subject and purpose clear. Shorten or delete warming-up paragraphs Identify the purpose of the message in the beginning,No.1 Taking Too Long To Get To The Point,Made by Group 2,No.2 Including Irrelevant Material,A successful communication should be clear a
5、nd concise, if including too much irrelevant material, the communication may be negatively affected. Solution: Include only information that is related to the subject and purpose.,Made by Group 2,No.3 Getting ideas mixed up,Sometimes, you have to make several points in your message. However, the ide
6、as are always mixed up and located in the wrong places. If your message is too long or complex, you might lose your audience.,Made by Group 2,Solution: Group the ideas and present them in a logical way. Make a list of items you want to express Start a new paragraph for each new topic,No.3 Getting id
7、eas mixed up,Made by Group 2,No.4 Leaving Out Necessary information,If the communication including much information , it is very common for communicators to leave out some necessary information. Solution: Include all the necessary information , and before the communication, the communicators had bet
8、ter list out necessary and important information.,Made by Group 2,Achieving good organization can be a challenge.However, solving these common problems can help you communicate clearly.,Made by Group 2,Good Organization Important,For communicator and audience,Poorly organized messages,waste readers
9、time struggle to grasp your meaning,misinterpretation a. poor decision making b. shattered business relationships. (shatter 粉碎 ),Made by Group 2,Good organization for communicator,Saves you time. Saves you work. Helps you delegate（委派，转授）.,Made by Group 2,Good organization for communicator,Saves you
10、time. Your draft will go more quickly because you wont waste time putting ideas in the wrong places or composing material you dont need.,Made by Group 2,Good organization for communicator,Saves you work. You can use your organizational plan to get advance input(输入) from your audience, so you can mak
11、e sure youre on the right track before you spend hours working on your draft.,Made by Group 2,Good organization for communicator,Helps you delegate（委派，转授）. You can use your organization plan to divide large, complex writing jobs among co-workers.,Made by Group 2,Good organization for audience,Increa
12、sing reader understanding. Making readers more receptive to your message. Saving readers time.,Made by Group 2,Good organization for audience,Increasing reader understanding. Successful organization is the key to communicating effectively with audiences. By making your main point clear at the outset
13、 and stating your needs precisely, your well-organized message will satisfy your audiences need for information.,Made by Group 2,Good organization for audience,Making readers more receptive to your message. Select and organize your points in a diplomatic（有策略的） way. By soft-ening refusals（拒绝） and lea
14、ving a good impression, you enhance your credibility（可信度） and add authority to your messages.,Made by Group 2,Good organization for audience,Saving readers time. Audience members receive only the information they need, and because that information is presented as accessibly（可亲近的） and succinctly（简洁的）
15、 as possible, they can follow the thought pattern without a struggle.,Made by Group 2,Summary,Poor organization costs time , efficiency, and relationships. Good organization helps you save time, work smart, and delegate. Good organization helps your audience understand your message. Accept your mess
16、age, and save time.,Made by Group 2,Summarize the Process,for Organizing Business,Messages Effectively,CHECKIST: organzing business messages,Recognize good organization Define the Main Idea and limit the scope Structure the massage to decide what you need to say Arrange message sequence according to the audiences probable reaction,Part 1,Recognize good organization,What good organization means,It generally means creating a linear message that proceeds point by
