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1、module5 A life in sport 课文精品文档A Life in SportThey called him the prince of gymnasts. When he retired at the age of 26, he had won 106 gold medals in major competitions across the world. They included six out of seven gold medals at the 1982 World Championship, and three at the 1984 Olympics in Los A
2、ngeles (as well as two silver and a bronze). Li Ning was the best. When sports journalists met in 1999 to make a list of the greatest sportsmen and sportswomen of the twentieth century, Li Nings name was on it, together with footballer Pel and boxer Muhammad Ali. But even though he had won everythin
3、g it was possible to win in his sport, Li Ning retired with the feeling that he had failed. He was disappointed because he had not performed well in the 1988 Seoul Olympics.But it was this sense of failure that made him determined to succeed in his new life. A year after his retirement, Li Ning bega
4、n a new career as a businessman. But he didnt forget his sporting background. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. He made the unusual choice, for a Chinese person, of choosing his own name as the brand mark. The bright red logo is made u
5、p of the first two pinyin letters of Li Nings name, L and N.Li Nings sports clothes came onto the market at just the right time. The number of young people with money to spend was on the increase and sport had never been so popular. Li Nings designs were attractive, and they had a major advantage ov
6、er their better-known rivals they were cheaper. A pair of Nike trainers, for example, could cost up to five times as much as a similar Li Ning product. Success for Li Ning was guaranteed, and it came quickly.In just a few years, Li Ning won more than fifty percent of the national market. Today a Li
7、Ning product is purchased every ten seconds. But the clothes are not only worn on the athletics track or the football pitch. If you go into a school or university anywhere, the chances are you will see students in Li Ning tracksuits with the familiar logo. The company has also grown internationally.
8、 The Spanish and French gymnastics teams wear Li Ning clothes, while Italian designers are employed by the company to create new styles. Whenever Chinese athletes step out onto the track during the 2008 Olympics, they will be wearing Li Ning tracksuits.But Li Nings goal when he retired was not to ma
9、ke money. His dream was to open a school for gymnasts. He was able to do this in 1991. Since then, he has continued to help young people to achieve their sporting ambitions. Like Pel and Muhammad Ali before him, who have worked with the United Nations for childrens rights and peace, Li Ning has discovered that the work of a great sportsman does not finish when he retires from the sport. It starts. And if you are a great sportsperson, anything is possible, as Li Nings advertising slogan says.收集于网络，如有侵权请联系管理员删除
