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1、学校代码13632 编 号 本科毕业论文黑龙江省绿色有机农副产品的推广学 院 设计学院 专业（方向） 广告设计与策划 班 级 一班 学 号 2014250132 姓 名 姜汀 指 导 教 师 韩晟 17年 11月 1日摘 要我国在农业领域有非常悠久的历史，相传周族的祖先是种植农作物的能手，后被奉为“谷神”。到了清朝末年民国初年我国陆续引进西方近代农业科学技术，我国如今一直在探索农业发展的道路上，其中黑龙江省黑龙江省黑土地处在温带半湿润地区，黑龙江省凭借独特的地理位置与气候原因，从而病虫害少、土壤休眠时间长、土壤肥沃，黑龙江省地区土地面积光照强度大、光照时间长、农副产品生长周期长使得口感佳，具有
2、很高的营养价值，是绿色有机食品。指出“民以食为天，加强食品安全工作，关系我国13亿多人的身体健康和生命安全，必须抓得紧而又紧。”黑龙江省作为中国的大粮仓，据统计2010年黑龙江省年粮食商品量已经达到800亿斤，商品率高达80%，黑龙江省的农副产品在应用食品安全问题上，对食品生产流程严格把关确保食品安全性。由于黑龙江省科学种植绿色有机食品，农产品也存在着高产量高库存、农民素质有待提高，所以产生销售瓶颈期。根据以上情况，我做了六个月的市场调研。在调研中我发现上海百姓非常喜欢吃东北大米，他们觉得东北大米吃起来颗粒分明而且很香甜，但是他们很难购买到纯正的东北大米。由于地域性的原因和市场销售的不稳定性，
3、两个原因限制上海百姓购买东北大米的途径。在市场调查中，我想到了解决问题需要引入互联网+农业和物联网，解决现在存在的问题，我创建了“优选到家”电商平台，优质的产品陈列在我的商城里，优廉的价格让80%的老百姓都能吃到放心的米面粮油，我商城已征集上线163种绿色有机农副产品，其中有几种具有代表性的有：五常稻花香大米、石磨面粉、九菇牌木耳蘑菇、糖果、干果等。运用平台良好的物流与商品资源，把田间绿色有机农副食品送上全国老百姓的餐桌。黑龙江省长陆昊指出：要加强农产品营销，实现从“种得好”向“卖得好”转变。经过走访农户，黑龙江省农民市场意识弱、营销理念差，使得农户走不了市场化、国际化。“优选到家”线上平台征
4、集了农户的纯绿色食品，设计统一包装，推向市场。它可以让黑龙江省的农副产品销售出去，给农民提供一个渠道，让他们卖掉自己的农副产品，实现为农民精准扶贫、科技助力的时代方针。这样不但能帮助农民销售出自己的产品，还能解决国民食品安全问题。关键词：黑龙江、绿色有机农副产品、线上平台 ABSTRACTHeilongjiang Province is located in a temperate and semi-humid area. Due to its unique geographical and climatic conditions, Heilongjiang Province has less
5、 pests and diseases, long soil dormancy, and fertile soil. Heilongjiang Province has a large area of land with large light intensity, long light period and agricultural and sideline product growth Long period makes the taste good, with high nutritional value, is a green organic food. President Xi po
6、inted out that as the food is the world, strengthening food safety and working on the health and safety of over 1.3 billion people in China, we must grasp the tightness and tightness. Heilongjiang Province, as the largest grain silo in China, Provincial food commodities have reached 800 billion jins
7、, the rate of up to 80% of commodities, agricultural and sideline products in Heilongjiang Province in the application of food safety issues, the strict control of food production processes to ensure food safety. Due to the scientific cultivation of green organic food in Heilongjiang Province, there
8、 are also high-yield and high-quality stocks of agricultural products, and the quality of peasants needs to be improved, thus resulting in a bottleneck in sales.Based on the above, I made a three-month market research. In the survey, I found that Shanghai people like to eat northeastern rice very mu
9、ch. They think the northeastern rice tasted clear and sweet, but it is very hard for them to buy pure northeastern rice. Due to the geographical reasons and the instability of market sales, Shanghai citizens restricted the way to buy northeast rice for two reasons. In the market survey, I came up wi
10、th the solution of the problem of the need to introduce the Internet + agriculture and Internet of things to solve the existing problems, I created a preferred home e-commerce platform, high-quality products in my mall, gifted cheaper price Let 80% of people can rest assured that the rice noodles oi
11、l, my mall has been solicited on-line 163 kinds of green organic agricultural products, including several representative are: Wuchang rice rice, stone flour, mushroom mushroom fungus, Candy, dried fruit and so on. Use the platform of good logistics and commodity resources, the field of organic green
12、 food sent to the national peoples table.Lu Hao, governor of Heilongjiang Province, pointed out: It is necessary to strengthen the marketing of agricultural products and realize the transformation from good species to good sales. After visiting farmers, farmers in Heilongjiang Province have a weak a
13、wareness of the market and poor marketing ideas, which makes farmers unable to marketization and internationalization. The best to home online platform solicits the farmers of pure green food, design a unified package, to the market. It can sell farm and sideline products in Heilongjiang Province an
14、d provide farmers with a channel for them to sell their own agricultural and sideline products so as to realize the guideline of accurately alleviating poverty and boosting science and technology for farmers.This will not only help farmers sell their products, but also solve the national food safety issues.II目 录中文摘要 英文摘要 一、黑龙江省绿色有机食品 1（一）黑龙江省农业发展状况1.黑龙江省绿色生态环境产业链2.黑龙江省农副产品的市场流通（2） 食品安全问题1.如今我国食品安全问题现状2.黑龙江绿色产品与食品安全问题（3） 互联网+农业1. 如今我国互联网+农业现状2. 应用中的互联网+农业形式二、我国南北方绿色食品对比3（一）南方北方绿色食品市场环境和老百姓需求情况三、推广方案4（一）专家论证（如何安全运营，保证平台稳定性）（二）哈尔滨市农技协互联网+电商平台架构及内容与推广结论6参考文献6后记
