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1、Unit1ElementsofaGoodBusinessLetter Joyce I WhatisaGoodBusinessLetter II ThelayoutofabusinessletterIII AddressingtheEnvelopeIV TelefaxandE mail I WhatisaGoodBusinessLetter WritingPrinciplesofbusinessLetters Clarity 意义明晰 Conciseness 用词简洁 Courtesy 礼貌周到 Completeness 信息完整 Correctness 语言正确 Concreteness 表述
2、具体 Consideration 体谅对方 WritingPrinciplesofbusinessLetters 7C s 1 Clarity意义明晰意思表达明确 要注意 一 避免用词错误 二 注意词语所放的位置 三 注意句子的结构 2 Conciseness用词简洁 一 避免废话连篇 二 避免不必要的重复 三 短句 单词的运用 3 Courtesy礼貌周到语言要有礼且谦虚 及时地回信也是礼貌的表现 4 Completeness信息完整商务函电应完整表达所要表达内容和意思 何人 何时 何地 何事 何种原因 何种方式等 5 Correctness语言正确表达的用词用语及标点符号应正确无误 因为商
3、务函电的内容大多涉及商业交往中双方的权利 义务以及利害关系 如果出错势必会造成不必要的麻烦 6 Concreteness表述具体内容当然要具体而且明确 尤其是要求对方答复或者对之后的交往产生影响的函电 7 Cconsideration体谅对方写信时要处处从对方的角度去考虑有什么需求 而不是从自身出发 语气上更尊重对方 II TheLayoutofaBusinessLetter信件组成部分 1 EssentialParts必要部分1 Theletterhead信头2 Thedateline日期3 Theinsidenameandaddress收信人名称地址4 Thesalutation称呼5 T
4、hebodyoftheletter信函正文6 Thecomplimentaryclosing结尾敬语 结束语7 Thesignature落款 签名 2 OptionalParts附加部分 SpecialNotations 特殊标注 8 Theattentionline具体收信人 注意线 经办人 P12 9 Thesubjectline事由 书上没列出 10 ThereferenceInitials供参考的姓名首字母11 MailingandClassificationNotation邮寄等级标注12 TheenclosureNotation附件标注13 Thecarboncopynotatio
5、n抄送标注14 Thepostscript附言 1 ChinaNationalCereals OilsandFoodstuffsImp ExpCorp 8JianguomenNeiDajieBeijing10005 ChinaTelephone 86 10 6526 8888Fax 86 10 6527 6028E mail carl OurRef YourRef 2 Date 15thNovember 20 11 ConfidentialRegistered3 MessrsH Ronald Co 556EastcheapLondon E C 3 England8 Attention Impo
6、rtDept 4 DearSirs 9 AquaticProducts5 Wethankyouforyourenquiryof5November Incompliancewithyourrequest wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason Therefore wewouldsuggest
7、thatyouadviseusbyafaxincaseofinterest Weawaityourearlyfavorablereply 6 Yourstruly 7 ChinaNationalCereals OilsandFoodstuffsImp ExpCorp Sig Manager 10 QS AN11 Registered12 Enclosures12 ccourShanghaiBranchOffice13 P S WerequirepaymentbyL CforatotalvaluenotexceedingUSD50 000 组成部分分项示例 1 ChinaNationalCere
8、als Oils FoodstuffsImp ExpCorp 8JianguomenNeiDajieBeijing10005 ChinaTelephone 86 10 6526 8888Fax 86 10 6527 6028E mail carl 2 OurRef YourRef Date 15thNovember 20 5 Wethankyouforyourenquiryof5November Incompliancewithyourrequest wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetf
9、oryourreference Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason Therefore wewouldsuggestthatyouadviseusbyafaxincaseofinterest Weawaityourearlyfavorablereply 6 Yourstruly 7 ChinaNationalCereals OilsandFoodstuffsImp ExpCorp Sig Manager 结尾敬语 TwomajorstylesBlockedS
10、tyle齐头式IndentedStyle缩进式 补充 Stylesofbusinessletters Blockedstyle 平头式 Inblockedstyle eachlineshouldbewrittenfromtheleftmargininblock Butsometimesletter headscanbecentered Therearetwolinespacesbetweenparagraphs Thisstyleiseasytocontrolandpractice soitismuchpopularwithmorepractitioners Peoplenowadaysten
11、dtousethefullblockstyletosavetime Intendedstyle 缩进式 Asthenamesuggests theindentedstylemeansthatthesecondlineandthesucceedinglineoftheinsideaddressshouldbeindentedthreeorfiveletters Sodoesthebeginningofeachparagraphinthebodyoftheletter Pleasenotethattheindentedletter spaceshouldbethesameinoneletter 2
12、 1Letterhead ThenameofthefirmAddressandpostalcodesTelephonenumberFaxnumberInternetaddress EmailaddressTelegraphicandtelexaddressAtrademarkorabriefslogan etc一般居中印在信笺上方 也有置于左 右上角 左侧甚至底部 SampleLetterhead Sample 2 2DateLine Thedateistypedafewlinesbelowthelastlineoftheletterhead Theformatofthedatelinedif
13、fersfromcountrytocountry ThecommonformatsaretypicalAmericanone Month Day Year andBritishone Day Month Year Asthedateisavitalpartofabusinessletter themonthwritteninfullispreferredbecausefiguresmaycreateconfusion 日期置于信头下面 可放在信头下左边 齐头式 右边 缩进式 也可以直接居中 美 月 日 年英 日 月 年 SampleDateLine Dateconsistsofthedate
14、month year Twowidelyacceptedstyles June12 2006or20June 2006Donotuseonlyfigures i e 12 6 06 becausenotallEnglish speakingpeopleagreeontheorderofthedate RewritethefollowingdateforAmericanstandardbusinessletters 6 5 0610 9 068June2006Oct 28 06jan 13 2006 Keys 6 5 06 June5 200610 9 06 October9 20068June
15、2006 June8 2006Oct 28 06 October28 2006jan 13 2006 January13 2006 2 3InsideAddress ThenameofthereceiverThestreetaddressThenameofthecityandthepostalcodeThenameofthecountry一般置于信头 日期 左下方 SampleInsideAddress 2 4Salutations Place theleftmarginbelowtheinsideaddressortheattentionline ifused followedbyacomm
16、aoracolon英语称呼语后一般加逗号 顶格1 不知对方姓名或者性别 DearSirorMadam2 收信方是很多人 比如促销信件 Gentlemen DearUser DearReader DearCustomer3 熟人 Dear Firstname4 认识对方但不熟 DearMr Miss Ms Mrs Familyname5 职位 头衔 Dear 职位 头衔区分 Miss Ms Mrs SampleSalutation e g DearAndy DearMrs Breedlove LadiesandGentlemen MoreExamplesofSalutation DearSir DearSirs Gentlemen Ladies totheunknownandveryformal DearMr Mrs Miss MsJohnson onlysurname semiformal DearDr Woods professionaltitleused DearPurchasingAgent theunknown sprofessionaltitle Whatsalutation
