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1、 Analysis: Internet + pop music can not save, but also something missing? (To free download News) Internet subversion of traditional industries, and to some extent is due to the valuable resources free of tradition, the civilian elite culture, pop music market is a classic. In recent years, Chinese
2、good sound and I Am a Singer, the big heat, which has an element of classic re-interpretation of the past, election show, in re-interpretation of classic repertoire, we have found: popular music it seems hard to create a classic, pop superstar emerging hard to reproduce, the root cause behind this i
3、s that the Internet allows the music at your fingertips, music new song of the power source is gone. A song popular song more and more popular in the north and south nodes unusual time, but almost coincides with the flourishing development of the Internet. Internet to subvert the traditional record
4、industry chain foundation Internet has changed the music carrier. In the era of the music industry, music carrier is vinyl, cassette, CD, MP3. After the Internet thrive, the music became a carrier free Internet audio, mobile APP Resources website and platform, client, and music resources acquired vi
5、deo sites. When the music industry shifted to the Internet, it has undergone many changes. One variation of this is to change the vector results in the value of music becomes cheap, and music from a value of scarce resources has become a freely available Internet resources. Because the nature of the
6、 Internet is to share with the creation of the music industry by the Internet platform acts as a vehicle, you can be the consumer, communicators, can also be creators, so that the user freedom to create music with the content of the Internet mechanism of the impact of the original tradition high col
7、d pop music production and distribution mechanisms. That the Internet to subvert the fields of music transmission, distribution, creation, recording production and artist management and so on. In the era of the music industry, music upstream industry chain is the record company that is a content pro
8、vider and service provider distribution channel that is downstream consumers. Singer earn by selling recordings of pours, do not take the show can be accessed. Internet pluralistic streamed online channel as a medium easily subvert the distribution channels of the Phonographic Industry (bottom line
9、of the main CD sales) and content providers (record company). That is to subvert the music industry profit foundation. Facing the new market rules and business models, the advantages of traditional record industry gone. The traditional rules of music industry chain is subversion, copyright and profi
10、t puzzle puzzling With the carrier change, the music industry is also facing copyright crisis. Because when the Internet began to impact the music industry, it is the wilderness of the Internet era, in this era, talking about copyright is a luxury, not to mention the copyright fees. The traditional
11、music in the face of disorder share, difficult and chaotic free internet, it becomes dazed, the fight against piracy on the one hand, on the other hand, to talk about music platform copyright fees are often related to copyright legal system because of the lack of support as well as a strong platform
12、 and not given due response. According to the relevant industry bodies released Music Industry Development Report 2015 shows that the market share of genuine CD to a 40% annual rate of decline. The era of the music industry has been dependent on selling records can earn pours, but todays Internet ag
13、e, this prosperity has already become history. You know, just last year, Eason Chans album sold only 900, under the sad, let it be two years after the exit music. In the Internet era, the ideal situation, the profit model music people can buy from the copyright, digital distribution, advertising rev
14、enue, paid download. But at present, the first three earnings are exceptionally difficult, especially advertising revenue. Unlike music drama, may commercials, unlike the movie, the laying of the support has a mass of theater viewing people as well as offline resources. Thus, while music downloads a
15、 day through a network of more than two hundred million times, but the music practitioners is difficult to obtain due rewards from these huge figures. Overall, the root of the problem is not the Internet dilutes the value of music, the original chain to achieve a destructive attack, destroying the e
16、xisting industrial chain rule. Copyright usher in the spring when pay online for free thinking has been difficult to reverse in the users body But there is always the end of the wilderness pattern of the day. But the development to the present, has gradually grown up in the Internet giant were willing to pay for copyright, many videos, music sites are also committed to introducing genuine. Many giant also placed on the
