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1、Neteasecloudmusic Madebybeck Anyreference A APPSelectreason B Theuserexperiencefactor C Successfulproductelements D conclusion A APPSelectreason 1 Award In2014 China stoptenmobileInternetapplications Baidumobile2014outstandingvisualdesign In2015 Thesixthgoldmousedigitalcompetition Themostdigitalmark
2、etinginnovativebrand Thebestmobilemarketingmedia Cross mediaintegrationcategory Socialmarketingclasssilvermedal Industryrecognition In2013 The11thChinainternationalInternetcultureexpo Thebestplatformformobilemusictotheclient evaluation From appleAppStoreandbaiduapplicationcenter Differentfrom threea
3、pplicationmarket NeteasecloudmusicandQQmusic whodoyousupport 6177人 5559人 voting 618人 Vs Aproductanalysisdimensions userexperiencefactor Theproducttargetsandstrategicneedsuser 1 heargoodtimes 2 productpositioning tobuildChina slargestmobilemusiccommunityandopenplatform formingauniqueuser centeredmusi
4、cecosystem Solateintothemusicmarket fromNeteasemusicseniordirectorwanglei 1 thebossmusiccomplex 2 tocompletethelayoutofthemobileInternetfield 3 socialcommonweal vision dream Productpositioning 1 thelayoutofthemobileInternetinthefieldofentertainment 2 throughtheneteasecloudmusictobreakthroughthesocia
5、ldomain B Rangelayer thefunctionalspecificationandcontentrequirements 1 2 3 4 5 4 Thepresentationlayer thesenseofdesign C Productanalysisdimension2 successfulproductelements Meettheneedsofusers 1 Personalizedrecommendation Howtosticktotheuser 2 Highqualitycomments 3 StarsorfamousDJrecommendedsonglis
6、t 4 Activemusiccommunityandfriends D conclusion NeteasecloudmusichavingauniquestyleofUIinterface thefunctionoftheinnovationpoints theuserexperienceanduniquedesignofdigitalmarketingtoolsandsooneverywhereembodiesthethinkingintheInternet theproductof dark horse areworthfurtherstudyandmining 此课件下载可自行编辑修改 此课件供参考 部分内容来源于网络 如有侵权请与我联系删除 感谢你的观看
