《原创优质PPT模板 (326).ppt》由会员分享,可在线阅读,更多相关《原创优质PPT模板 (326).ppt(30页珍藏版)》请在金锄头文库上搜索。
1、TheFutureOfAugmentedRealityOnline AboutZugaraWhatIsAugmentedRealityWebcamSocialShopperDemoTheFutureOfAugmentedRealityOnlineAugmentedRealityStatisticsTheKeysToSuccessWithAugmentedReality Snapshot We reaninteractivemarketingagencywithapassionforemergingmediaandtechnologiesServices InteractiveVideo Soc
2、ialMediaMarketing MobileMarketing Website ApplicationDevelopmentExpertise AugmentedReality GenXandGenYDemographicsFounded 2001Location LosAngeles NewYorkWeb Blog Facebook ABOUTZUGARA Dzie Dobry WEAREZUGARA ABOUTZUGARA OURINVOLVEMENTWITH AUGMENTEDREALITY ManagetheFacebookAugmentedRealityC ActiveMembe
3、roftheAugmentedRealityConsortiumwww arconsortium org DevelopmentofFlash basedAugmentedRealityTechnologiesandSoftwareDevelopmentKits SDKs ZugARAugmentedRealityMarker ManagerTechnology ZugMOMotionCaptureTechnology ZugSTARStreamingAugmentedReality ZugMOMotionCaptureTechnology ZugMOMotionCaptureTechnolo
4、gy ZugSTARStreamingAugmentedReality ZugMOMotionCaptureTechnology ZugARMarkerTechnology ABOUTZUGARA OURINVOLVEMENTWITH AUGMENTEDREALITY WEBCAMSOCIALSHOPPER ZIMON CANNONBALLZ WhatIsAugmentedReality Augmentedreality AR isafieldofcomputerresearchwhichdealswiththecombinationofreal worldandcomputer genera
5、teddata virtualreality wherecomputergraphicsobjectsareblendedintorealfootageinrealtime Atpresent mostARresearchisconcernedwiththeuseoflivevideoimagerywhichisdigitallyprocessedand augmented bytheadditionofcomputer generatedgraphics Wikipedia WHATISAUGMENTEDREALITY WHATIS AUGMENTEDREALITY WHATISAUGMEN
6、TEDREALITY THEFUTUREOFINFORMATIONINTERACTION VIEW INTERACT ACCESS WHATISAUGMENTEDREALITY SCIENCEFICTIONIMAGINATION WHATISAUGMENTEDREALITY BECOMESREALITY WHATISAUGMENTEDREALITY RIGHTBEFOREYOUREYES WebcamSocialShopperDemo TheFutureOfAugmentedRealityOnline WHATISAUGMENTEDREALITY NEARLYEVERYMAJORINDUSTR
7、YWILLUSEAR Retail Fashion Food Restaurant Automotive Travel Entertainment Sports Education RealEstate ConsumerPackagedGoods Electronics Government Healthcare Manufacturing Finance Aerospace WHATISAUGMENTEDREALITY ASWILLMAJORMARKETINGANDADVERTISINGCHANNELS THEFUTUREOFAUGMENTEDREALITYONLINE BRANDSAREA
8、LREADYUSINGAR AFewMajorBrandsHaveUsedAugmentedRealityAsPartofIntegratedCampaigns THEFUTUREOFAUGMENTEDREALITYONLINE SOMETOGREATEFFECT THEFUTUREOFAUGMENTEDREALITYONLINE FLASH AUGMENTEDREALITY FLARToolkitWorksInFlash NoAdditionalPlug in FlashPlayer10Penetration 93 5 FLARToolkitLicensingCostsAreNominal
9、DevelopmentInActionscript FlashPlayer10 1WillSupportGreaterGraphicProcessingToSpeedUpDrawTimeInFlash Papervision3D MaturemarketsincludeUS Canada UK Germany France Japan Australia NewZealand FLARToolkitWillBecomeStandardForAugmentedRealityOnline AugmentedRealityStatistics Handheldplatformswilltransfo
10、rmtheAugmentedRealityecosystem withrevenueassociatedwithAugmentedRealitygrowingfromabout 6millionin2008tomorethan 350millionin2014 ABIResearchstudy AugmentedReality AddingInformationtoOurViewoftheWorld AUGMENTEDREALITYSTATISTICS AUGMENTEDREALITYREVENUE Marketsforwebcamsat 1 8billionin2008areanticipa
11、tedtoreach 3 2billionby2015 growinginresponsetodecreasesinunitcostsandincreases WintergreenResearch WorldwideWebCamMarketShares Strategies andForecasts 2009 2015 AUGMENTEDREALITYSTATISTICS WORLDWIDEWEBCAMGROWTHRATE AsoflastMarch2009 40 ofFacebookVideoUploadswereviaWebcam Businessweek FacebookGrowsAs
12、AVideoPlatform AUGMENTEDREALITYSTATISTICS WEBCAMVIDEOUPLOADSONFACEBOOK CaseStudy overaonemonthperiod AUGMENTEDREALITYSTATISTICS CANNONBALLZARGAMESTATS UniqueVisitors11 672 OfUniqueVisitorsThatLoggedIntoFacebook11 AverageTimeSpentOnSite4min36sec OfUniqueVisitorsThatHadWebcams 80 OfUniqueRepeatVisitor
13、s25 Note thisnumberisinlinewithwhatBestBuysaw 78 whentheyintegratedanARexecutionintoaSundaycircular WouldyouviewanonlineAugmentedRealityexperienceifitrequiredyoutodownloadandinstallanInternetBrowserplug inotherthanFlash 256Votes AUGMENTEDREALITYSTATISTICS ARPOLLS BROWSERPLUG IN Doyouhaveawebcamonanyofyourcomputers ordoyouplantohaveonewithin6months 307Votes AUGMENTEDREALITYSTATISTICS ARPOLLS DOYOUHAVEAWEBCAM TheKeysToSuccessWithAugmentedReality 1AugmentedRealityBasedOnUtility 2SocialMediaIntegration 3LongTermGainvs ShortTermFame Dzi kuj