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1、2012届高三英语二轮复习精品学案（湖北专用）：第3模块 阅读理解 专题4 广告型阅读理解专题导读广告作为信息的载体，与人们的生活密切相关。广告具有浓郁的生活气息和强大的感染力和表现力，使其成为日常生活中一道亮丽的风景。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻， 语言不规范， 结构不完整。此类文章主要考查考生提取信息和处理
2、信息的能力， 既注重特定细节的筛选、类比、综合， 又注重推理判断题的考查， 题目设置较容易。答题时要耐心细致， 当问题与材料相同时， 要学会“对号入座”；当问题与原文不同时， 要学会同义变换、解析概念、归纳事实。真题典例2011全国卷 Wanted，Someone for a Kiss Were looking for producers to join us on the sound of London Kiss 100 FM.Youll work on the stations music programmes.Music production experience in radio is
3、 necessary，along with rich knowledge of modern dance music.Please apply(申请)in writing to Producer Vacancies，Kiss 100. Father Christmas Were looking for a very special person，preferably over 40，to fill our Father Christmas suit.Working days：Every Saturday from November 24 to December 15 and every day
4、 from December 17 to December 24 except Sundays,10：3016：00. Excellent pay. Please contact(联系)the Enterprise Shopping Centre，Station Parade，Eastbourne. Accountants Assistant When you join the team in our Revenue Administration Unit，you will be providing assistance within all parts of the Revenue Divi
5、sion，dealing with post and other general duties.If you are educated to GCSE grade C level we would like to talk to you.This position is equally suitable for a school leaver or for somebody who has office experience.Wealden District Council Software Trainer If you are aged 2445 and have experience in
6、 teaching and training，you could be the person we are looking for.You should be good at the computer and have some experience in programme writing.You will be allowed to make your own decisions，and to design courses as well as present them.Pay upwards of 15,000 for the right person.Please apply by s
7、ending your CV(简历)to Mrs ROglivie，Palmlace Limited. ()1.Who should you get in touch with if you hope to work in a radio station? AProducer Vacancies，Kiss 100. BMrs Oglivie，Palmlace Limited. CThe Enterprise Shopping Centre. DWealden District Council.()2.We learn from the ads that the Enterprise Shopp
8、ing Centre needs a person who_. Ais aged between 24 and 40 Bmay do some training work Cshould deal with general duties Dcan work for about a month ()3.Which position is open to recent school graduates?AProducer，London Kiss. BFather Christmas.CAccountants Assistant. DSoftware Trainer.()4.What kind of
9、 person would probably apply to Palmlace Limited? AOne with GCSE grade C level. BOne with some office experience. COne having good computer knowledge. DOne trained in producing music programmes.【要点综述】 全文向我们介绍了四则广告，分别是：电台招聘、圣诞老人招聘、会计助理招聘和软件培训师招聘。这四则招聘广告告诉了我们各个职位招聘的条件以及待遇等。 1A细节理解题。由第一则广告中最后一句话可知，A最合适
10、。 2D从第二则广告我们知道，在这个购物中心从11月24日工作到12月24日，因此大约是一个月的时间。3C细节理解题。从第三则广告中的“This position is equally suitable for a school leaver or for somebody who has office experience.”我们知道，刚出校门的毕业生可以做这项工作。 4C细节理解题。从最后一则广告中的“You should be good at the computer and have some experience in programme writing.”我们知道，要申请Palml
11、ace Limited的工作，你必须有很好的计算机知识。新题预测Everyones at it, even my neighbors. I thought I might be the only person left in the world who hadnt done an eBay deal. So I decided to try my hand at online auction.Buying for beginners: Sign up on www.eBay.co.uk. Most items (e. g. tables, computers, and books) ready
12、 for auction will come with a picture and a short description; others may be marked with “Buy It Now” and have a fixed price. You can buy these right away.If the item is being auctioned, you offer the highest price you are prepared to pay and eBay bids for you. The bid will be increased little by li
13、ttle until it goes beyond your highest bid, then you are emailed and asked if you would like to bid again. Auctions last up to 10 days, and when they finish you get an email telling you whether you have won the item. How to pay: Sellers decide how they would like to be paid and you need to check thi
14、s before placing a bid as you might not want to post a cheque or postal orders. The easiest way is through PayPal, an online payment system that takes the money away from your credit card. Selling made simple: If you plan to sell on eBay, it helps to include a picture of the item. I followed my frie
15、nds advice and put up the items I wanted to sell for a 10day auction, starting on a Thursday. This way buyers had two weekends to bid. The big things in life: Its easy to post a small item, but furniture is a big part of eBay and this has to be collected or sent by delivery men. Check the ways of delivery before you bid.()1.What is the passage mainly about?A.How to make payment online.BWays of making delivery online.CAdvantages of an online auction system.DHow to use an onlineauction system.
