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1、 BusinessWriting BusinessEnglish toinformtopersuadetoentertain Functionsofbusinesswriting Everybusinessmessageisdesignedtoachieveaspecificbusinessobjective Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthereader Messagestoinformareusedtoconveythevastamountofinformationne
2、ededtocompletetheday to dayoperationsofthebusiness Inadditiontoprovidinginformation somebusinessmessagesmustalsoinfluencethereader sattitudesandactions Tosecurethedesiredresponse itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhumannature Thewritershouldhaveanacquaintan
3、cewiththeparticularinterestand ifpossible theemotionsofthereader CriteriaforEffectiveBusinessWriting Abusinessmessageisconsideredsuccessfulwhenthereceiverinterpretsthemessageasthesenderintendeditand 2 itachievesthesender spurposes sixC sprinciples Courtesy Correctness Conciseness Clarity Concretenes
4、s Completeness 1 Courtesy 礼貌 Bycourtesywemeantreatingpeoplewithrespectandfriendlyhumanconcern Effectivewritersvisualizethereaderbeforestartingtowrite Theyconsiderthereader sdesires problems circumstances emotionsandprobablereactionstotheirrequest 2 Correctness 正确 Correctgrammar punctuationandspellin
5、garebasicrequirementsforbusinesswriting Inaddition correctnessmeanschoosingthecorrectleveloflanguageandusingaccurateinformationanddata 3 Conciseness 简洁 Effectivewritingisconcise eachword sentence andparagraphcounts Concisenessmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourt
6、esy Concisenesswillgiveemphasistothemessage 4 Clarity 清楚 Claritytellsthereaderexactlywhatheorshewantsandneedstoknow usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading 5 Concreteness 具体 Businesswritingshouldbevivid specificanddefiniteratherthanvague generalandabstract especia
7、llywhenthewriterisrequiringaresponse solvingproblems makinganofferoracceptance etc 6 Completeness 完整 Includeallthenecessaryinformationanddatainthemessagebecauseinformationanddatacanhelpsendersgetreceivers responsesandachievedesiredobjectives Achievingthedesiredeffectsisamatterofwritingskillandofunde
8、r standinghowpeoplerespondtowords Itinvolveskeepingcertainattitudesinmindandusingcertainwritingtechniquestoworkthemintoyourletters 1 ConversationalStyleAletter agoodletter reflectsthepersonalityofthewriterandalsoshouldbepleasingtothereader Peoplewhowritewithasenseofpersonalcontacthaveabetterchanceto
9、makewhattheysayinterestingandconvincing Suchlanguageiswarmandnatural Thefollowingaresomehelpfulsuggestions 2 ResistingTendencytoBeFormalThereisamisconceptionthatbigwordsanddifficultwordsarepreferredinbusinessletters buttheresultofsuchwordsisacoldandunnaturalstyle onethatdoesnotproducethegoodwilleffe
10、ctyouwantyourletterstohave 3 AvoidingtheOldLanguageofBusinessGoodwriterstakecaretoavoidstaleexpressions SeeSample1 4 You viewpointYou viewpointistofocusinterestonthereader Itisatechniqueforpersuasionandforinfluencingpeoplefavorably Inabroadsense you viewpointwritingemphasizesthereader sinterestandco
11、ncerns Itemphasizes you and your andde emphasizes we and our 5 AccentonPositiveLanguagePeopleenjoyandreactfavorablytopositivemessages Positivewordsemphasizethepleasantaspectsofthegoalandtendtoputthereaderintherightframeofmind Theyalsocreatethegoodwillatmosphere Negativewordsmaystirupyourreader sresi
12、stancetoyourgoals 6 SinglingOutYourReaderTosingleoutyourreaderinaletter youshouldwriteforhisorherparticularsituation Whatyousaythroughoutthelettershouldmakeitclearthatthereaderisgettingindividualtreatment 7 UsingtheReader sNamesUsingthereader snameinthelettertextisanotherwaytoshowthatthereaderisbein
13、ggivenspecialtreatment Itmakesthereaderfeelthathis heridentityasindividualisrecognized 8 AvoidingAngerTheeffectofangrywordsistomakethereaderangry Withbothwriterandreaderangry thetwoarenotlikelytogettogetheronwhatevertheletterisabout BasicPatternsofBusinessWriting 1 DirectnessinGood newsandRoutineMes
14、sages IndirectnessinBad newsmessages 3 IndirectnessinPersuasion SampleAnalysis Sample1 1 DearSir WewishtoacknowledgereceiptofyourcreditapplicationdatedFebruary17givingtradeandbankreferences andwethankyouforthesame Pleasebeadvisedthatcreditaccommodationsareherewithextendedasperyourrequestandyourorder
15、hasbeenshipped Hopingyouwillgiveustheopportunityofservingyouagaininthenearfuture weremainVerytrulyyours DearSirs Thankyouforsendingsopromptlythetradeandbankreferenceswehaveaskedfor Iamgladtosaythatyourorderhasalreadybeenshippedonthetermsyourequested Wehopeyouwillgiveusthechancetoserveyouagain Verytr
16、ulyyours Sample1 1 例1 1中的第一封信语气显得生硬 语言也有些老套 例如acknowledgereceiptofyourcreditapplication Pleasebeadvised Hoping weremain等 读起来难懂 而且没有亲切感 而第二封信比较口语化 一读便懂 更有效地传达了信息 Wehavereceivedyourrequestforpermissiontouseourcomputersduringthenextsessionforsummerschool Wearepleasedtoinformyouthatyoumayuseall15ofthelaptopcomputersyourequested WouldyoupleasecomeinandfilloutthenecessarypaperworkanytimebeforeApril Sample1 2 Goodnews Jessica All15ofthelaptopcomputersyourequestedwillbeavailabletouseduringthenextsession
