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1、Unit1Advertising Advertisements Brainstorming advertisements what where why how functions attitudes advantages disadvantages Readingstrategy readingexpositorywriting 说明文 introductionofthesubject supportingdetails conclusion asubject Structureofthewholepassage Subject Advertisements Supportingdetails
2、 Whatisanadvertisement Conclusion Whenitcomestoadvertisements wemustalluseourintelligenceandnotbeaslavetothem Doesanadvertisementtellpeoplethecompletetruth Publicserviceadvertisements Introductionofadvertisements Fast reading Para1 Paras2 4 Para5 Detailedreading Para2 Whatisanadvertisement Anadverti
3、sementuseswordsandpicturestopersuadepeopletobuyaproductorservice ortobelieveinanidea Whatisanadvertisement Media newspaper magazines theInternet radio television Types Commercialads PSAs Livefornow Liveonce Livelife Anythingispossible Justdoit NikeSneakers Theseadvertisementsaimtopromote 促销 aproduct
4、orservice Commercialadvertisements 知识改变命运 todealwithwidespreadsocialconcerns Yestolife notodrugs Knowledgechangeslife ProjectHope tosupportpublicserviceprojects toteachushowtolivehealthylives Theseadvertisementsaremeanttoeducatepeople Publicserviceadvertisements Type1 Type2 PSAs toeducate protectwat
5、erprotectourselves commercialads topersuadetobuy Doesanadvertisementtellpeoplethecompletetruth Evenifanaddoesnotlie itdoesnotmeanitisaltogetherinnocent Twoexamples Wemustnotfallforthiskindoftrick Subject topic Supportingdetails Conclusion Para3 Subject topic Supportingdetails Conclusion examples Dea
6、lwithwidespreadsocialconcerns Educatepeopleaboutpublicserviceprojects Teachushowtolivehealthylives Alloftheseadsaremeanttobenefitthepublic andyoucanoftenlearnalotbyfollowingtheadvicetheygive Publicserviceadvertisements PSAsaimstoteachusandhelpusleadbetterlives Para4 1 Mostpeoplearenotawareofhowmanya
7、dsarearoundthem 2 PSAsareonlyfoundinnewspapersandonTV 3 AnadwarningpeopleagainstsmokingisanexampleofaPSA 4 Commercialadscangiveusvaluableinformationabouthowtoliveourlives 5 PSAsandcommercialadsusesomeofthesamemethods PSAs Detailedreading T F F T T notonly TorF Slogansmentionedinthepassage 1Bright Te
8、ethfightsbadbreath 2Youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood 3Yestolife notodrugs 4Knowledgechangeslife 5ProjectHope educatingeverychild 6Whenyousmokecigarettes youareslowlykillingyourself 1Accordingtothepassage wecanlearnthat Anoonewhoadvertisesliesinchina Bnoadvertisementliesa
9、tall Calthoughadvertisementsdonotlie theydonottellthecompletetruth Dthemethodsusedinthecommercialadvertisementstellthetruth Detailedreading 2Thesentence Bright Teethfightsbadbreath reallymeans Athetoothpastecanhelpyougetbrightteeth andalsoreduceyourbadbreath Bthetoothpastecanhelpyougetbrightteeth an
10、dalsocureyourbadbreath Cthetoothpastecannothelpyougetbrightteeth butcanreduceyourbadbreath Dthetoothpastecanhelpyougetbrightteeth butcannotreduceyourbadbreath 3Thesentence youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood reallyintendstotellpeoplethat Aifyouareagoodcook it snotnecessaryf
11、oryoutobuythefreshestfoodBthefreshestfoodinourmarkethavemadeyouagoodcookCthebestcooksmakethefreshestfoodDalthoughyouareagoodcook youstillneedtobuythefreshestfoodinoursupermarket 4 Themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementsisthat A publicserviceadvertisementscoston
12、lyalittlemoneywhilecommercialonescostalotB publicserviceadvertisementsdealwithpublicconcernsbutcommercialonesdon tC commercialadvertisementssometimesdealwithserioussocialproblemsD publicserviceadvertisementstellthecompletetruthbutcommercialonesdon t B Whatisanad Doesanadtellpeoplethecompletetruth co
13、mmercial important intelligence fall lead Introduction para1 Conclusion para5 Supportingdetails para2 4 attractive Expositorywriting 说明文 Advertisements Consolidation FindoutthesimilaritiesandthedifferencesbetweencommercialadsandPSAs SimilaritiesDifferences Methods Purpose Cost Reliance 可靠性 Places Gr
14、oupwork Similarities Commercialads PSAs purpose cost free places methods believable tricks educate newspapersmagazinestheInternetradioTV attractivepicturescleverlanguage purpose cost reliance reliance notfree persuadetobuy Differences Differences Agoodadvertisement clearlyexpressed creative attracti
15、ve effective persuasive easytounderstand impressive informative Discussion Task1 designing Designacommercialad trytosellakindoficecreamtostudents DesignaPSAaboutschoollife protectgrass savewater respectteachers Workingroupsoffourtogiveanoutlineforapassagewiththetopic Ourschoolisagoodone Trytousethes
16、tructurewe vetalkedaboutinthisclass Subject Supportingdetails Conclusion Task2 Application Homework Conclusion Everycoinhastwosides Thereisnoexceptionforads Ithasbothadvantagesanddisadvantages Itishardtodecidetheadisgoodorbad Butweshouldbesmartaboutadsandbesmartaboutwhatwebelieve Thinkaboutwhyyoushoulddothethingstheadsuggests Thankyou Group1 advantagesofadsGroup2 disadvantagesofadsRulesAfterGroup1saysoneadvantageofads within1minute Group2shouldsayonedisadvantageofads orGroup2willlose
