《广东省佛山市高明区第一中学高中英语必修四导学案：Unit11-L3-1 Word版含答案》由会员分享，可在线阅读，更多相关《广东省佛山市高明区第一中学高中英语必修四导学案：Unit11-L3-1 Word版含答案（3页珍藏版）》请在金锄头文库上搜索。
1、Unit 11 The Media Lesson 3 The Advertising Game 第1课时【学习目标】 1.To get to know some key words: advertise, classic, corporation, brand, suitable, budget, visual, approach, humour, contribution, citizen,consist of, stand out, 了解并熟悉一些重点的词汇和短语。2. To read and understand an article about advertisements 阅读并理解
2、有关广告的文章。(一) 温故而知新1. Translate the following phrases翻译下列短语。1. 支持，赞同_ 2. 因。而责备某人_3. 公开地，当众_ 4. 关上 _5. 假装做某事_ 6. 帮某人一个忙_(二) Preview 课前预习导学1. Translate the following key words翻译下面的核心词汇。1) adj. 传统的；经典的 2) _ vt. 缝制 3)_ n. 啤酒4) n. 公司 5) n. 商标；牌子 6) adj. 合适的 7) n. 预算 8) _adj.视觉的，视力的 9) n. 概念；原则 10) n. 方法；方式
3、 11) _ adj. 当代的 12)_n.侄女 13) _n.侄子14)_ n.公民 15) humor n.幽默 adj. 幽默的16）advertise vt 为做广告，登广告 n. 广告 n. 广告人17) contribution n. 贡献；捐助 vt贡献；捐助(三) 问题导学，重难探究Task 1: Read the text quickly and fill in the blanks.partsparagraphsMain ideasPart1Para.1The classic advertisement tells you _Part2Para.2-4Modern adve
4、rtisements need three new techniques, _,_and _Part3Para.5There are also some advertisements _Task 2: Read the text again. Are these statements true(T) or false(F)?1) “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. 2) Advertisement must be attractive and creative. 3) The purpo
5、se of all advertisements is to make customers spend money. 4) Producing public advertisements mentioned in the text is free. 5) Public advertisements mainly aim to make contributions to society. 6) The purpose of advertisements is creating something that has never been seen before. 7) Standing out y
6、our advertisements is not easy because people are used to high standards of visual design. _(四) Classroom assessment 课堂检测 1. Fill in the blanks using the proper words in the text The classic advertisement is one that gives information about finding_ products. From the advertisements, we would know w
7、hat the company sells, where they are located and the _ names. Present-day advertisers often have large _, because a lot of money is spent on applying modern techniques of design to make advertisements _. Modern advertisements must _ _ by combining the highest standards of design with ideas _ _ the
8、products to make them more attractive. The top _ of today believe that using humour _ new and unusual ideas to surprise people is important in modern advertisements. However, _is about selling products and services for a profit. Some contemporary advertisements mainly aim to _.2. 根据汉语提示或首字母写出下列句子中的单
9、词。1) If you want to attract more customers, try a in the local newspaper.2) She took the wrong (方法，手段) in her dealing with them.3) My mother taught me how to s .4) They failed to see the (幽默) of the situation.5) They like the life in (当代的) Britain.6) She is Italian by birth but is now an Australian c _ _ .7) Which (品牌) of toothpaste do you use ?8) I have a very good v memory. I wont easily forget what I see.9) He has made a great c to the worlds peace.10) This program is not s for children .
