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1、1 2019 NEW TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM 02 PREFACE Note 1 Chinese outbound tourism in this report refers to travels by Chinese mainland residents to other countries and regions for private or business purposes In 2019 the Chinese outbound tourism market has witnessed stable
2、growth The latest data from the China Tourism Academy shows that the outbound tourism market totaled about 81 3 million trips in the first half of 2019 up 14 year on year With continuous economic growth easier access to visas more direct routes and other tourism facilities outbound tourism has penet
3、rated the lower tier markets The upgrade in tourism consumption demands from lower tier markets is also becoming increasingly prominent Upgraded consumption is no longer dominated by young pioneering tourists in Tier 1 cities while tourists in Tier 2 and 3 cities as important growth drivers of the o
4、utbound tourism market have become forces to be reckoned with in this new wave of consumption upgrade Thus to gain insights and deep dive into the Chinese outbound tourism market one of our focuses in this report is to explore trends in outbound travels from lower tier markets Chinese tourists are a
5、lso driving the development of Chinese mobile payment overseas As a global leader in mobile payment China has seen continuous development of its mobile payment industry in recent years fueling the growth of the mobile payment market for outbound tourism while taking the market to the next stage On t
6、he one hand the Chinese mobile payment market has maintained a stable growing trend in terms of consumer base and on the other hand on the supply side local merchants as a crucial part of local ecosystems in outbound tourism destinations are subject to emerging waves and opportunities of new retail
7、models and digitalized operations The 2019 New Trends for Mobile Payment in Chinese Outbound Tourism whitepaper further taps into the development and transformation of Chinese mobile payment in outbound tourism markets Similar to its predecessors this report will continue to focus on Chinese tourist
8、s and overseas merchants the two key participants of Chinese mobile payment ecosystem as well as the attitudes and views of both sides towards Chinese mobile payment in an attempt to figure out the status quo and application trends of Chinese mobile payment systems In terms of retail we will reveal
9、the benefits that overseas retails have achieved with the aid of Chinese mobile payment explore innovative cooperation models between local merchants and Chinese mobile payment providers and share our insights into the ongoing changes in the outbound tourism market and future trends Respondents in t
10、his survey fall into two categories The first is Chinese tourists who traveled abroad in 2019 and have a plan for outbound travels in the following year totaling 4 837 aged between 20 and 50 from Tier 1 2 collect information about shopping local products and local merchant promotions online before d
11、eparture 69 make appointments for foreign currency exchange online 19 apply for visas or searched for visa information via online platforms 32 and use their mobile phones to translate information about transport 30 and dining menus 26 after arriving at their destination These online and offline inte
12、ractions spanned the entire process of Chinese tourists overseas travels and influenced their decisions and consumption in sightseeing at tourist attractions accommodation food and drinks and getting around The main reasons why Chinese tourists used mobile payment in various scenarios during oversea
13、s travel included the convenience of mobile payment and their expectations of enjoying travel and consumption safely and comprehensively through a one stop platform Innovations in Chinese mobile payment and related technology are gradually forming a new outbound tourism business model In this model
14、overseas merchants provide Chinese tourists with information promotions and product sales seamlessly across online and offline platforms which will also inspire overseas merchants to digitized and upgrade their operations Source Nielsen 28 4 CASE STUDY ALIPAY FACILITATES THE DIGITAL OPERATION OF OVE
15、RSEAS MERCHANTS TREND OF ALIPAY S GROWTH IN OUTBOUND TOURISM MARKETS As Chinese tourists make more overseas trips the accumulated technological and operational experience of Chinese mobile payment platforms can increasingly be found abroad User penetration and transactional scales have continued to
16、grow while Chinese mobile payment platforms integrate and innovate further with local business models serving tourists On one hand these solutions allow Chinese tourists to spend conveniently and safely in various use cases during their overseas travel which accelerates the mobile oriented outbound tourism lifestyle of Chinese tourists On the other hand it gives local merchants new ideas in the upgrade and innovation of their digital operations This chapter will take Alipay a leading Chinese mob
