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1、Unit 3Unit 3 Famous Brand NamesFamous Brand Names Experiencing English III NIKE 耐克 Nike is a major American manufacturer of athletic shoes clothing and sports equipment The company takes its name from the Greek goddess of victory Nike Benz奔驰 Benz is a German brand name of automobiles buses coaches a
2、nd trucks Benz automobiles have introduced both in the past and present the majority of technological and safety features common in modern vehicles BMW宝马 别摸我 Bavarian Motor Works is a German automobile motorcycle and engine manufacturing company founded in 1916 BMW produces motorcycles under BMW Mot
3、orrad brand BMW is known for its performance and luxury vehicles Louis Vuitton LV 路易威登 Louis Vuitton to produce a very innovative elegant and practical luggage and accessories and became the myth of the tourism industry since 1854 has been a leading producer of Paris IBM International Business Machi
4、nes IBM is a multinational computer technology and IT consulting corporation headquartered in New York It is the world s largest technology company and the second most valuable by global brand P currently No 1 brands in China s hair care personal cleansing skin care baby care Adidas阿迪达斯 The Adidas g
5、roup is a global leader in the sporting goods industry Products from the Adidas group are available in virtually every country of the world Maxwell House is a brand of coffee manufactured by a like named division of Kraft Foods It is named in honor of the Maxwell House Hotel in Nashville 纳什维尔 美国田纳 西
6、州首府 Tennessee For many years until the late 1980s it was the largest selling coffee in the U S Unit 3Unit 3 Return to MenuReturn to Menu Lead InLead In Comp DictationComp Dictation Listen TalkListen Talk Listen to the following passage and rearrange the paragraphs which are not in the correct order
7、As you listen number the six secrets Turn to p 52 and let s listen Turn to p 52 and let s listen 2nd time2nd timeCheck upCheck up First time Let me now share my six business success secrets with you There must be a willingness to take risks You should not risk more than you can afford to lose but yo
8、u can t afford not to take certain business risks Keeping a tight control on expenses while at the same time avoiding being penny wise and pound foolish is a wise business practice The businessperson should always look for ways to improve their goods and services as well as ways to increase efficien
9、cy and expand their marketing reach Marketing is everything Marketing is the key to letting the world know about your products and services There have been many products that had great sales potential but have failed owing to poor marketing Provide more and better products and services to larger num
10、bers of people at less cost An entrepreneur must deliver good quality products and services and support them with a responsible attitude toward shortcomings and faulty products Related to that is good customer service I ve just revealed a handful of universal principles of business success If you ap
11、ply them they can contribute toward your own business success 3rd time3rd timeCheck upCheck up Second time Let me now share my six business success secrets with you There must be a willingness to take risks You should not risk more than you can afford to lose but you can t afford not to take certain
12、 business risks Keeping a tight control on expenses while at the same time avoiding being penny wise and pound foolish is a wise business practice The businessperson should always look for ways to improve their goods and services as well as ways to increase efficiency and expand their marketing reac
13、h Marketing is everything Marketing is the key to letting the world know about your products and services There have been many products that had great sales potential but have failed owing to poor marketing Provide more and better products and services to larger numbers of people at less cost An ent
14、repreneur must deliver good quality products and services and support them with a responsible attitude toward shortcomings and faulty products Related to that is good customer service I ve just revealed a handful of universal principles of business success If you apply them they can contribute towar
15、d your own business success Check upCheck up Third time Let me now share my six business success secrets with you There must be a willingness to take risks You should not risk more than you can afford to lose but you can t afford not to take certain business risks Keeping a tight control on expenses
16、 while at the same time avoiding being penny wise and pound foolish is a wise business practice The businessperson should always look for ways to improve their goods and services as well as ways to increase efficiency and expand their marketing reach Marketing is everything Marketing is the key to letting the world know about your products and services There have been many products that had great sales potential but have failed owing to poor marketing Provide more and better products and service
