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1、 On Chinas folk culture on the elements of the application in TV commercials Paper Keywords: folk culture and folk culture elements Abstract: Based on the existing definition of folklore and folk culture elements extracted from the definition of folk culture, folk culture, summed up the characterist
2、ics of elements, and its general classification, based on case studies in folk culture elements in the use of advertising, folk summary cultural elements in the ads success, as applied to advertising folk cultural elements to provide a reference for proper guidance of consumers, to show Chinas folk
3、culture. Advertising in the field of modern media have great influence in order to fully tap the potential of the commodity market, to attract the attention of consumers, it is to look at the traditional Chinese folk culture, performance, and strive through the performance of Chinas traditional folk
4、 culture to shape and reflect the value of goods. When the ad has become a cultural behavior, it must attach importance to folk culture. competition of creative advertising, advertising text is the cultural values ?inherent in the competition. the use of folk culture in the ad need to be aware of th
5、ese cultural elements element characteristics, so as to make the ads in the use of elements of folk culture to be more rigorous, not mislead the consumer, it will not distort the original meaning of folk culture, folk culture, so to explore the application in the ad has practical significance. First
6、, the definition of folk culture (A) the elements of folk culture and folk culture, the definition of Folk is the custom, is a country or nation in which the general public to create, enjoy and pass on the life and culture. It originated in human society groups, in particular ethnic, age, region in
7、the continuous development and evolution. Extensive and profound Chinese culture, folk culture is in this atmosphere continuously derived and the generations. The so-called folk culture, folk customs and cultural life of the people collectively, is a kind of profound historical and cultural basis of
8、 cultural patterns, deep rich historical and cultural meaning and value of human life, which reflects the general public in certain basic areas of life needs and values. been able to form a folk culture, the development over time is accumulated bit by bit, these constitute a bit of culture is cultur
9、al elements, but in common with the next character, so you can give under this folk cultural elements a definition of the so-called elements of folk culture, is associated with groups of people living under the time, geographical and ethnic changes in the formation of a collection of bits of life, c
10、ulture and heritage as the years evolving, real entities in the society of the image. (Two elements of the composition of the folk culture Folk history, China is the worlds first establish the folk concept and practical application of the national Early elements of folk culture, there is intended to
11、 meet the peoples daily needs. People experience these folk creation, use and transmission of the process to achieve a folk cultural elements of practical value. Folk cultural elements including a lot of levels, specifically, including the material aspects of folk culture elements, elements of the s
12、ocial dimension of folk culture and spiritual elements of folk culture, these cultural elements in peoples daily lives everywhere, they constitute elements of folk culture, the basic framework. 1, the material aspects of folk culture elements of material folk that people in the survival and developm
13、ent of materials for the practice, the long-term capture of material to form a variety of services for their own means of production exists in reality, dressed clothing, beverage and food, live traffic, Used debris, crafts and other items. It contains elements of folk culture production, food elemen
14、ts of folk culture, folk culture and elements of clothing, living elements of folk culture, folk culture elements and other traffic. 2, the social dimension of the folk culture elements of the social aspects of folk culture is that people under certain conditions, social relations inherited the prac
15、tice, which involves the interaction from the individual to society in the process of formation and transmission of collective behavior. It includes ritual and cultural life, at the age of festival culture, social organization and cultural, recreational and cultural folk cultural elements. 3, the sp
16、iritual elements of folk culture and some elements of folk culture is not just to meet daily needs, it is precisely the culture, an indispensable part of life, including spiritual and cultural significance, for example, shape, color, decoration, text image , images and other elements. For example, Chinese knot, which is a unique hand-knitting folk decorations, began in
