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1、外贸英语函电外贸英语函电 Unit One Introduction to Business LettersUnit One Introduction to Business Letters Unit TwoUnit Two Establishing Business RelationsEstablishing Business Relations Unit Three InquiriesUnit Three Inquiries Unit Four Offers to influence, which means that messages included in a business let
2、ter should also influence the readers attitudes and functions. Criteria for Business Letters Criteria for Business Letters A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and diffic
3、ulties and express ideas in terms of his experience. B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters. Unit One Introduction to Busine
4、ss LettersUnit One Introduction to Business Letters ( (商务信函概论商务信函概论) ) Criteria for Business Letters Criteria for Business Letters C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all
5、the necessary information and data. E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite. G. CONSIDERATION The letters you send The letters you send out must create a good out mus
6、t create a good impressonimpresson. . Unit One Introduction to Business LettersUnit One Introduction to Business Letters ( (商务信函概论商务信函概论) ) The General Procedures for Business Letter The General Procedures for Business Letter Writing:Writing: 1. Determine our purpose of writing a certain letter. 2.
7、Identify who the readers are. 3. Organize the message, which is to be contained in the letter. 4. Write a draft. 5. Polish the writing. Unit One Introduction to Business LettersUnit One Introduction to Business Letters ( (商务信函概论商务信函概论) ) Elements of Business Letters and Their Elements of Business Le
8、tters and Their Positions in the Letter:Positions in the Letter: Unit One Introduction to Business LettersUnit One Introduction to Business Letters ( (商务信函概论商务信函概论) ) Letterhead Reference Number Date Inside Address Particular Address or Attention Line Salutation Subject Line or Caption _ _ _ Complim
9、entary Close Signature IEC Block Postscript Body of the letter A letterhead generally contains the following A letterhead generally contains the following information: information: The name of the firm Its address and postal code Fax number Internet address Telephone number Telegraphic and telex add
10、ress E-mail address Trademark or a brief slogan, etc. Unit One Introduction to Business LettersUnit One Introduction to Business Letters ( (商务信函概论商务信函概论) ) EASTERN TEXTILES IMP. Custom shoes Unit Three Inquiries(Unit Three Inquiries(询盘询盘 ) ) Words give a limit 限价 buy (sell) at limit 限价买进（卖出） buy bel
11、ow limit 低于限价买进 sell above limit 高于限价卖出 exceed a limit 超过限价 Unit Five Non- Counter-offersUnit Five Non- Counter-offers ( (还盘还盘) ) New Words 2. prices(unit prices as well as total prices); 3. terms of payment; 4. mode of packing; 5. time of transportation, port of destination and time of shipment etc
12、. An order should at least contain the following An order should at least contain the following points:points: Unit Six Placing password 2. add ones signature to after anothers to attest authenticity; 例子 You must countersign on this line of the contract. 15.Thanks to Thanks to your co-operation, we
13、succeeded in putting the deal through. 16. Through lengthy and on-and-off negotiations we now finally have reached the agreement. New Words the carrier(承运人) who carries them; the consignee(收货人) who receives them at the destination. Introduction Introduction Letters regarding shipment are usually wri
14、tten Letters regarding shipment are usually written for the following purpose:for the following purpose: Shipment Shipment ( (装运装运) ) q to send shipping instructions and urge an early shipment(敦促早日装运) q to amend shipping terms(装运条款) q to give shipping advice (装运通知) Introduction Introduction A shipping advice usually contains the following A shipping advice usually contains the following points:points:
