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1、Unit 3 nSWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优 劣势分析法，用来确定企业自身的竞争优 势（strength）、竞争劣势（weakness）、 机会(opportunity)和威胁（threat），从而 将公司的战略与公司内部资源、外部环境 有机地结合起来 New words nimplement n英 mplm()nt 美 mplmnt nvt. 实施，执行；实现，使生效 nn. 工具，器具；手段 nThe government promised to implement a new system to co
2、ntrol financial loan institutions. n政府许诺要实施新的制度来控制金融贷款机构。 nimplement plan n执行计划，实施计划 ndazzle n 英 dz()l 美 dzl nn. 耀眼的光；灿烂 nvt. 使目眩；使眼花 nvi. 眼花缭乱；炫耀 nGeorge dazzled her with his knowledge of the world. n乔治对世界的了解令她倾倒。 ndazzle light n强光 npursue n英 psju 美 ps nvt. 继续；从事；追赶；纠缠 nvi. 追赶；继续进行 nHe will pursue
3、a trade policy that protects American workers. n他将努力实行保护美国工人的贸易政策。 nlay out n英 lei,aut n展示；安排；花钱；为划样；提议 nGrace laid out the knives and forks on the table. n格雷丝把刀叉摆放在桌子上。 nMaxwell listened closely as Johnson laid out his plan. n马克斯韦尔倾听约翰逊清晰地讲述他的计划。 nanalysis n 英 nlss 美 nlss nn. 分析；分解；验定 n 复数 analyses
4、 nThey collect blood samples for analysis at a national laboratory. n他们收集血样以在一个国家实验室做化验 分析。 nmonetary n 英 mnt()r 美 mntri nadj. 货币的；财政的 nmonetary system n 货币制度 ; 币制 nSo that will be the monetary policy tool. 跟读 n所以，这将会是货币政策的工具。 nforecast n 英 fkst 美 frkst nvt. 预报，预测；预示 nn. 预测，预报；预想 nvi. 进行预报，作预测 nFina
5、ncial forecast 财务预测 nmarket forecast 市场预测 nweather forecast天气预测 n.a forecast of a 2.25 percent growth in the economy. n2.25%经济增长的预报。 nanticipate n英 ntspet 美 ntspet nvt. 预期，期望；占先，抢先；提前使用 nAt the time we couldnt have anticipated the result of our campaigning. n当时我们不可能预期到我们活动的结果。 nstick to nv. 坚持；粘住 nP
6、erhaps he should have stuck to writing. n或许他本该坚持写作。 n he sticks to his word n他遵守诺言 ncomponent n英 kmpnnt 美 kmponnt nadj. 组成的，构成的 nn. 成分；组件；电子 元件 nThe management plan has four main components. n该管理计划有4个主要组成部分。 ncredibility n 英 kredblt 美 ,krdblti nn. 可信性；确实性 nBuild Credibility n树立可信性 ; 树立可信度 nCredibili
7、ty Letter n银行资信证明 ; 银行资信证实 nThe police have lost their credibility. n警察已经失去了他们的可信性。 2 n description analysis management implementation investment determination conviction proposal anticipation recommendation 3 n1 implement n2 sets apart from n3 laying out n4 qualifications n5 recommendation n6 typic
8、al 4 n1 format n2 elements n3 targets n4 essential n5 analysis n6 management n7 finance n8 institutions translation n1 Making appropriate business plans will contribute to the stable development of newly-established companies. n2 The positioning of products should be based on the analysis of the nee
9、ds of the target market. n3 Banks are only willing to make a loan to those enterprises enjoying a well-deserved reputation. n4 Sticking to the management concept of “people- oriented” is one of the recipes for success of ABC Company. n5 It is the belief abided by Wal-Mart that sets the giant apart f
10、rom other enterprises. writing nManagement Meeting of SJ Computer Technology Company nDate: April 12th, 2010 nTime: 9:00-10:45 a.m. nLocation : Huatian Hotel, 30 East Jiefang Road, Changsha, China nPurpose : Discussing the amendment of business plan nCall to order nSurvey report of the competitive advantages of products nReport of financial analysis nAllocating tasks of amending the business plan nDate of next meeting and adjournment
