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1、18 Gratuitous1 Gratuities2Everybody loathes3 it, but everybody does it. A recent poll showed that 40 of Americans hate the practice. It seems so arbitrary4, after all. Why does a barman5 get a tip, but not a doctor who saves lives? In America alone, tipping is now a 16 billion-a-year industry. Consu
2、mers acting rationally ought not to pay more than they have to for a given service. Tips should not exist. So why do they? The conventional wisdom is that tips both reward the efforts of good service and reduce uncomfortable feelings of inequality. The better the service, the bigger the tip. Such ex
3、planations no doubt explain the purported6 origin of tipping-in the 16th century, boxes in English taverns7 carried the phrase “ To Insure Promptitude8” (later just “ TIP” ).But according to new research from Cornell University,tipping no longer serves any useful function. The paper analyses data fr
4、om 2,547 groups dining at 20 different restaurants. The correlation9 between larger tips and better service was very weak: only a tiny part of the variability in the size of the tip had anything to do with the quality of service. Customers who rated10 a meal as “ excellent” still tipped anywhere bet
5、ween 8 and 37 of the meal price. Tipping is better explained by culture than by economics. In America, the custom has become institutionalized11: it is regarded as part of the accepted cost of a service. In a New York restaurant, failing to tip at least 15 could well mean abuse from the waiter. Hair
6、dressers can expect to get 15 20 , the man who delivers your groceries 2. In Europe, tipping is less common; in many restaurants, discretionary12 tipping is being replaced by a standard service charge. In many Asian countries, tipping has never really caught on13 at all. How to account for14 these n
7、ational differences? Look no further than psychology. According to Michael Lynn, the Cornell papers co-author, countries in which people are more extrovert15, sociable or neurotic16 tend to tip more.Tipping relieves17 anxiety about being served by strangers. And, says Mr Lynn, “ in America, where pe
8、ople are outgoing and expressive, tipping is about social approval. If you tip badly, people think less of you. Tipping well is a chance to show off18.” Icelanders, by contrast, do not usually tip-a measure of their introversion19, no doubt. While such explanations may be crude, the hard truth seems
9、 to be that tipping does not work. It does not benefit the customer. Nor, in the case of restaurants, does it actually incentivise20 the waiter, or help the restaurant manager to monitor and assess his staff. Service people should “ just be paid a decent wage” may actually make economic sense. 没有道理的
10、小费人人讨厌它，但人人这样做。最近一项民意测验表明，40的美国人憎恨付小费。毕竟，这种做法好像毫无道理。为什么酒吧招待能拿到小费，而救人生命的医生却得不到呢？仅在美国，小费这一行当每年的总额高达160亿美元。合理消费的人们在为得到的某项服务必须付费外，不该再掏腰包。小费现象不应该存在。那么，为什么它一直流行呢？公众的一般看法是，小费既是对优质服务的回报，又可以减轻不平等地位的那种不舒服感。服务得越好，得到的小费就越多。这些说法毫无疑问地解释了有关小费起源的传说。在16世纪，英国小酒馆里都放着一个匣子，上面写有一条短语“确保快捷”，后来这3个英文词的首字母就组成了“小费”一词。但据康奈尔大学新的
11、调查结果，小费现已不再具有任何实用的功能。这份调查报告分析了在20家不同餐馆用餐的2547组食客支付小费的数据。较多小费与良好服务之间的联系是非常微弱的：小费的多寡中只有很小一部分同服务质量有关。称赞饭菜“味道好极了”的顾客支付的小费仍然在餐费的8至37之间。小费现象最好从文化角度来解释，而不是从经济学角度。在美国，这种习俗已经制度化：人们把它看成是一项服务的认可价格的一部分。在纽约的餐馆里，没有支付至少15小费的顾客很可能会遭到侍者的辱骂。理发师可以得到1520的小费，送外卖的可以得到两美元。在欧洲，付小费没有那么普遍；在许多餐馆，标准服务价格取代了随意支付的小费。在许多亚洲国家，付小费从未
12、真正流行起来。如何解释这些国与国之间的差别？那就从心理学的角度来看一看吧。据康奈尔大学的那份调查报告的作者之一迈克尔林恩说，其国民性格较外向、爱交际或易激动的国家，往往小费付得较多。付小费可以减轻接受陌生人服务的不安心理。林恩先生说，“在美国，人们开朗大方，喜欢表现，支付小费是社会认可的。如果你掏的小费少，人们就会看轻你。多掏小费是炫耀、表现自己的机会。”相比之下，冰岛人通常不付小费，这无疑体现了他们的内向性格。尽管这些解释也许不很成熟，而事实看起来就是，支付小费并不能起到什么作用。它对顾客没有什么好处。在餐馆里，它实际上既不能起到鼓励侍者的作用，也不能帮助餐馆经理监督和评估手下职员。从经济角
13、度而言，只有对服务人员“支付体面的工资”可能才有意义。1.gratuitousrE5tju:itEsadj.无理由的，不必要的2.gratuityrE5tju:itin.小费，赏钱3.loathelEuTvt.厌恶，憎恨4.arbitrary5B:bitrEriadj.任意性的5.barman5bB:mEnn.酒吧间男招待6.purportedp:pR:tIdadj.传说的，谣传的7.tavern5tAvE:nn.小酒店，小旅馆，客栈8.promptitude5prCmptitju:dn.敏捷，迅速9.correlation7kCri5leiFEnn.联系10.ratereitvt.认为，评估11.institutionalizedadj.制度化的12.discretionarydIskreFEnErIadj.自由决定的13.catchon流行起来，被人接受14.accountE5kauntvi.(与for连用)作出解释15.extrovert5ekstrEuvE:tadj.外倾性的16.neuroticnjuE5rCtikadj.易激动的17.relieveri5li:vvt.减轻18.showoff炫耀，表现自己19.introversion 7intrEu5vE:FEn n.内倾性20.incentivisein5sendjErizvt.刺激，鼓励
