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1、目 录第一章 执行概要11.1公司简介11.2股本构成11.3公司组成11.4目标市场11.5营销策略21.6生产管理21.7管理制度21.8团队概述3第二章 公司简介42.1公司概述42.2公司经营理念42.2.1目标和宗旨42.2.2经营方针和战略52.3公司组织及协作52.4公司企业文化及创新理念72.4.1企业文化72.4.2创新理念82.4.3公司价值评估8第三章 产品介绍103.1日光温室群体卷闭帘、卷闭膜智能控制系统103.1.1产品概要103.1.2产品一图片展示113.1.3产品优势123.2日光温室果树扣棚及升温预警装置133.2.1产品概要133.2.2产品二图片展示14
2、3.2.3产品优势14第四章 公司知识产权战略164.1专有技术说明164.2知识产权保护164.2.1专利保护164.2.2商标保护17第五章 公司发展战略195.1总体战略195.2发展战略195.2.1初期目标195.2.2中期目标195.2.3长期目标205.3业务战略20第六章 市场营销216.1营销理念216.2营销渠道216.2.1公益营销216.2.2实体营销216.2.3网络营销策略236.2.4其它营销方式246.3销售策略256.3.1掌握销售技巧256.3.2产品定价策略256.4产品策略266.4.1核心技术266.4.2产品品牌266.4.3产品包装27第七章 生产
3、管理287.1场地与设施287.1.1厂址选择287.1.2厂区设计297.2生产流程图307.3库存管理307.3.1满足预期顾客的需求307.3.2平衡生产的均衡性317.3.3分摊订货费用317.3.4防止缺货317.3.5避免价格上涨31第八章 成本预算328.1日光温室群体卷闭帘卷、闭膜智能控制系统328.2日光温室果树扣棚及升温时间预警装置348.3全面预算36第九章 投资估算379.1股本规模和结构379.2资金来源及运用379.3投资的可行性分析389.4投资净现值法389.5盈亏临界点分析38第十章 财务分析3910.1主要财务假设39第十一章 机遇与风险4111.1面临的机
4、遇4111.1.1推广的时代机遇4111.1.2推广具有一定的实用价值4111.1.3技术具有专利4211.1.4社会鼓励大学生4211.2面临的风险4211.2.1企业内部风险42第十二章 风险投资退出4412.1风险投资退出的渠道4412.1.1上市公司(IPO)4412.1.2出售或回购4412.1.3破产清算4412.1.4执行偿付协议4412.2市场机会4512.3SWOT分析4512.3.1潜在进入者威胁4512.3.2竞争对手分析4612.3.3购买行为分析46第十三章 创业团队基本资料47第十四章 获奖证书及相关专利50Opinions and suggestions on t
5、he partys mass line educational practiceAccording to the central and provincial, municipal unified deployment, according to municipal Party committee about carrying out the partys mass line educational practice activity in the citys implementation opinions, the spirit of the partys mass line educati
6、onal practice activities from 20* in January to 99 months, carried out at all levels of departments and directly affiliated institutions and grass-roots party organizations. According to my actual County, the county to carry out the education practice put forward the following implementation opinion
7、s.First, the overall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi book series of important speech, earnestly imp
8、lement the Central Committee really, opinions and advice , party implementing the guiding ideology of opinions to determine the objectives and requirements, step method, in accordance with the look in the mirror, dress up, wash bath, cure treatment, the general requirements of for the people pragmat
9、ic honest people as the theme, in carrying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and The opposition
10、party and government austerity waste regulations , double section provincial regulations, municipal provisions of the twelve plan and the implementation measures for on improving the work style of close ties with the masses law, highlight style building, carry out the whole wind spirit, resolutely o
11、ppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinking and understanding, to further change the style of the wind, the ma
12、sses to close, honest and pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the construction of a powerful force of the county and the ecological culture of the county and county construction.In
13、 educational practice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutions directly under the township, street, and community, village, non-public economic organizations, social organizations and other grass-roots organizations. Age
14、ncies and branches, each single unit, follow the rules on internal institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly contact the service of the masses of law supervision departments and win
15、dow units, service industry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses and the partys education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism and self criticism gr
