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1、英文问卷调查报告模板 橙类是我县较早引进的水果品种之一，经历了多年的积累，特别是上世纪80年代以来，橙类的价格一直较高，所以橙类的种植面积扩展的很快。恭城现有橙类种植面积约6、29万亩，主要品种有新会橙、红江橙。由于恭城特殊的地理和气候环境，恭城橙类在糖度，色泽，口感和外形方面，都比其他产区的橙类要好。但是由于各方面原因，去年橙子却普遍存在以下问题：一是个头、色泽、外形等方面都不够好；二是其他各种类型的水果同时上市，因此失去抢占市场的先机，受其他产区脐橙和夏橙的冲击很大，在销售量和价格方面都没有优势；三是恭城橙类种植的品种过于老化。 第一、生产不规范，农药残留量大，销售量太少。 目前橙类生产大
2、多是以户为单位的分散栽培方式，真正集中成片实行统一管理的大型现代化果园极少。由于这种分散的经营模式，导致大部分农民只追求产量，不在乎质量。果农大量使用高浓度的农药和化肥，使得橙类农药残留严重超标，农药残留高低是衡量橙类品质好坏的重要因素，也是限制橙类销售的最主要障碍；同时，由于这种粗放的经营模式，使得果农在化肥使用、病虫害防治、优种优育方面的知识严重匮乏，从而导致产出的橙子大小不一、色泽不均、果型丑，这些也严重地制约了橙子的出口以及外运销售。到目前为止，去年全县才销售各类橙子14000余吨，只占恭城橙子产量的23、3%。 俗话说“好酒还要会吆喝”，即使是优质的品种，如果没有叫得响的品牌，在鱼龙
3、混杂的橙子大杂院里，一样可能被淹没。没有形成自己独有的品牌，放在同一个摊档上，一般消费者都只会感性地从价格、形状上去决定是否购买，很少有消费者能够分清品质的优劣。由于恭城特殊的地理和气候环境，恭城橙子在糖度，口感方面，都比其他产区的橙子要好，在市场上受到消费者的欢迎。目前市场上恭城橙子都是以“恭城橙子”牌子来销售，这个牌子不仅大而统，而且被盗用和假冒的情况十分严重，导致市场上恭城橙类品质参差不齐，鱼龙混杂，大大地降低了恭城橙子的声誉。 和其他农产品一样，橙子同样面临需求弹性太小的问题。由于需求对价格极度不敏感，因此，一旦产量有所增长，橙子即要以价格更大幅度的下跌来刺激市场扩大需求。所以农产品经
4、常是丰产不丰收。今年的橙子价格低迷很大程度上也是由于这一因素造成的。今年恭城县橙子产量为6、72万吨，创历史最高水平。不仅如此，全国其他产区的橙子和水果产量以大幅增长。供给的大幅增长，导致了恭城橙子价格在全国范围内的更大幅度的下跌。恭城主要生产的2个橙子品种新会橙、红江橙今年的价格都很低。 ForamorerealisticunderstandingofGongchengorangelife,production,agriculturaline,burden,orangegrower,orangeagriculturalideas,graspthesituationofmarketchanne
5、lsandsourcesofinformationandthemarketapproach,andeffectivelysolvethehotanddifficultproblemoftheeconomicreform,ruraldevelopmentintheorangefruit.Tomaintainasustainedandstabledevelopmentoftheruraleconomy,aordingtothecountygovernment,countygovernment,countylayout,fruitcirculationoffice,countyfruitcenter
6、,CountyAgriculturalBureaujointinvestigationteam,fromXXinApril13thtoApril19th,whichlastedaweek,thecountysruralorangefruitseconomicsurvey,thenthe1dayreview,summaryandanalysis.TheinvestigationobjectofthisinvestigationisGongchengCountytypicalorangegrower,andsomelargesalesinthesalesprocessisveryrepresent
7、ativeoftheorangefruit,thesurveypointdistributionin40administrativevillagesinthecounty,thegrower,salesoflargeandorangeagriculturalarefullyrepresentativeoftheorangecountytounderstandfruitcultivationandsales.Theinvestigationisreportedasfollows: First,thebasicsituationandexistingproblemsoftheproductiona
8、ndsaleofGongchengorange Orangeisoneoftheearlyfruitvarietiesintroducedinourcounty.Aftermanyyearsofaumulation,especiallysincethe80soflastcentury,thepriceoforangehasbeenrelativelyhigh,sotheplantingareaoforangehasexpandedrapidly.Gongchengexistingorangeplantingareaofabout6,290thousandacres,themainvarieti
9、esofXinhuiorange,sweetorange.BecauseofthespecialgeographicalandclimaticenvironmentinGongcheng,Gongchengorangeisbetterthanotherorangeinthesugar,color,tasteandshape.Butduetovariousreasons,thelastorangegenerallyhasthefollowingproblems:oneisthesize,color,shapeandotheraspectsarenotgoodenough;thetwoistheo
10、thervarioustypesoffruitslistedatthesametime,losingtoseizemarketopportunities,fromotherareasofnavelorangeandValenciaimpactisverybig,havenoadvantagesinsalesandprice;threeGongchengorangeplantingvarietiesaretooaging. Two.Aordingtotheinvestigation,theproductionandsalesofGongchengorangeshowthefollowingcha
11、racteristics: First,theproductionisnotstandard,thepesticideresidueislargeandthesalesvolumeistoosmall. Atpresent,mostoftheproductionoforangeisadecentralizedcultivationmethodbasedonhouseholdunits.Therearefewlargemodernorchardsinwhichtherealcentralizedmanagementiscentralized.Becauseofthisdecentralizedm
12、anagementmodel,mostfarmersonlypursueproductionanddonotcareaboutquality.Farmersusealotofhighconcentrationsofpesticidesandfertilizers,theorangepesticideresiduesexceedthestandardseriously,pesticideresiduelevelisanimportantfactortomeasurethequalityoftheorange,themainobstacleisalsolimittheorangesales;att
13、hesametime,becauseoftheextensivemodeofoperation,sothatfarmersinfertilizeruse,pestcontrol,raisethelevelofspeciesaseriouslackofknowledge,whichleadstotheoutputoforangesizes,unevencolor,fruitshapeugly,thesealsoseverelylimitstheexportoforangesandSinotranssales.Uptonow,only14000tonsoforangesweresoldinthec
14、ountylastyear,aountingforonly23and3%oftheGongchengsorangeoutput. Second,thelackoftheirownbrand. Asthesayinggoes,goodwinebutalsowillcall,evenifthereisnohigh-qualityvarieties,well-knownbrands,intheorangeclumplikedragonsandfishesjumbledtogether,maybedrowned.Withoutformingtheirownbrand,onthesamestall,th
15、egeneralconsumerswillonlydecidewhethertobuyfromthepriceandshape,andfewconsumerscandistinguishthequality.BecauseofthespecialgeographicalandclimaticenvironmentofGongcheng,Gongchengorangesarebetterthanthoseofotherproducingareasintermsofsugarandtaste,andarepopularwithconsumersinthemarket.Currentlyonthem
16、arketofGongchengorangesareGongchengorangebrandsales,thebrandisnotonlybig,buttheftandcounterfeitingsituationisveryserious,resultinginGongchengorangemarketunevenquality,greatlyreducingthedragonsandfishesjumbledtogether,thereputationofGongchengoranges. Third,thedemandelasticityistoosmall,andtheoutputistoolarge,themarketisdifficulttobearasubstantialincreaseinsupply. Likeotheragriculturalprod
