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1、奥浦诺笔试题范文 Question TheMcKinseyteamconductssomeanalysisthatindicatesthatincreasingspendingonblanket advertising(e.g.,advertisements/flyersoncampus)doesnotyieldanysignificantincreasein hires. Q5:Giventhatincreasedblanketadvertisingspendingseemstoberelativelyineffective, andtheclientdoesntwanttoincrease
2、overallcosts,whatmightbesomeotherideasfor increasingthecandidatepoolonaspecificcampus? A:Wearelookingforatleastacoupleofanswersliketheonesgivenbelow: Improve/enhancerecruitingmessages(e.g.,understandtargetcandidategroup,refocus messageonthisgroup,understandpetitivedynamiconcampus) Utilizereferrals(e
3、.g.,faculty,alumni) Comeupwithcreativewaystotargetspecificdepartments/clubsoftheschool Rethinkadvertisingspendingwhileincreasingblanketadspendingdoesntseemto work,advertisingmightstillbethemostefficientandeffectivewaytoincreasethenumberof candidatesifitisdeployedinamoresystematic,targetedway Thisquestionisagoodonefordemonstratingcreativitybecausetheresalonglistof possibleideas.Additionalinsightsintohowagivenideawouldbeapproachedandhowmuchit wouldcostarehelpful.
