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1、 About the media served as the leader of the local culture Abstract: In the context of globalization, local media need to face reality: the rapid development of high-tech communication technology, media competition led to the homogenization of news trends, at the same time, this homogeneity, can als
2、o be considered to be Chinas the media gradually toward a sign of maturity. coexistence thinking to the development of the localization direction to local media, and cultural needs of the packaging, which need more media take up the boot of responsibility, local media packaging, as a local cultural
3、reproduction who advocate and leader. Keywords: media, culture; leader The context of globalization, the local media need to face reality: the rapid development of high-tech communication technology today, led to news media competition homogenization of trends, at the same time, this homogenization
4、of the Chinese media gradually sign of maturity. thus various media are trying to make their own distinctive create its own characteristics I believe that the local theme is inherent advantages of the local media, and others can not be cloned. cultural needs packaging , which requires the media to t
5、ake up the responsibility of the guide, local media should be used as packaging, advocate and leader of the local culture reproduction. First, the media thinking to the localization of the direction of the development of the coexistence What is the newspaper homogenization? Manifested in two aspects
6、: First, the content of typical characteristics of one thousand newspaper side, “You have, I have all the” most significant sports, entertainment, finance, IT the hotspots reported, overlap and convergence of news reports, layout, layout techniques and layout style, the lack of unique newspaper prof
7、it model newspaper operations, planning, practices similar marketing operation even with readers positioning also overlap and convergence to the reader the feeling that the structural arrangements and orchestration techniques are the same, the specific content is rarely exclusive., however, to do ex
8、clusive news, exclusive selling point but it is becoming more and more difficult. Well, if the local media and big media Bipin major domestic and international current events, competition generous planned news events, this is clearly exposed their weaknesses. Then, how to seize their own advantage t
9、o make a fuss, is what we seriously think about this. I believe that the most simple idea is to love and respect the local culture, and ensure that tolerance is a virtue. Second, not a cultural desert is missing packaging Countless activities of the rise of the local culture, causing the most contro
10、versial is all over the local language such as Cantonese, problem because regional dialects, by the media attention of all parties. Fact, according to the role and characteristics of different ages, all evaluations is more or less the same, the more the older, the less keen on intergenerational divi
11、sion, in their view, might do things, or different temperatures or different manifestations, but the intentions are the same. 70 people pay more attention to tradition, will be a sense of purpose, to be called “local culture” advocates, they provoked the head with a low-key, thinking more of the loc
12、al culture, but most people are busy to cope with life, it seems flawless spend more effort to explore the local culture, and more likely to choose their own appropriate way quietly to do something practical, after 80 people simply love the local culture, usually as a starting point to personal inte
13、rests, their spirits Suozhi say do your job, do not consider the cost of inputs will be the outcome, they were young and fit, after all, did not have so much burden, and became the current carry forward the local culture, at least the main force in the number of people in the 1990s, think local cult
14、ure certain aspects of fun, usually apart from anything else, to get together to form an imposing and then see if you can go do something, their exposure to the latest wave of things, often know what form the local culture, the most likely to attract young generation. People of different ages, alway
15、s to do with his own fear of things, So although some chatter about the “hometown of the United States”, was “angry young men” camel come out to protect the arcade was maintained in the network must be socially Cantonese word all these do not have to be too demanding perfection, not prone to big to
16、wear the hat of the “noble”, this is just their “love”, like to use this way of life. because of love for them, just the life of a state, which is not only The heartbeat of love, the more heat love, and it presents a continuing state of Wenchuan Cheng is a constant process. Ip Man, Bruce Lees hometown of Once Upon a Time in China, Foshan, Guangdong, the city has a unique cultural heritage, this culture is unique in the world relative to Beijings qu
