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1、艺术设计课程 视觉传达本科课程（Art design course, visual communication, undergraduate course）Academy of Fine ArtsIntroduction to undergraduate courses in art design (Visual Communication)0821001 design sketch Design and SketchCredits: 4 hours: 90, starting time: Autumn course: Academy of Fine ArtsCourse synopsis:T
2、eaching the basic theory of structural drawing, the method of drawing, the method of expression, the ability to grasp the relation between training, design and drawing, and the transformation of drawing to design.Textbook: sketch, Southwest Normal University press.Bibliography: 1. Advertisement art
3、design sketch course, Shu Yi, Beijing Broadcasting Institute.2, basic art strengthening training series, Zhou Gang, Chen Xiaohui and Yu Yangkui, Zhejiang peoples fine arts publishing house.0822002 plane form constitutes Plane FormCredits: 4 hours: 108 school hours: Spring Course: Academy of Fine Art
4、sCourse synopsis:How to create an image in the graphic design, how to deal with the connection between image and image, how to design and figure out the required figure according to the law of beauty. Through the analysis of plane modeling elements, after repeated experiments, we can further underst
5、and the general rules of graphics and pictures, and lay a good foundation for future design.Textbook: plane composition, Southwest Normal University press.Bibliography: 1, plane composition, edited by Wang Xiaolin and Cui Qi, China Textile publishing house.2. Plane composition. Yin Dingbang, Art Pub
6、lishing House of Liaoning.0822003 Graphic Originality Graph CreationCredits: 4 hours: 90 school hours: Spring Course: Academy of Fine ArtsCourse synopsis:Teaching the basic methods of graphic innovation, isomorphic methods of different nature graphics, exercise the ability to communicate with people
7、 in graphic language, and lay a theoretical foundation for the design of professional courses.Textbook: Graphic Originality, Southwest Normal University press.Bibliography: 1, graphic originality, Lin Jiayang, peoples fine arts publishing house.2, Ray Margarete, Dumonts Neuse Galerie.3, mirror of Ta
8、schel, TACO, German press.0822004, the spatial form constitutes Space FormCredits: 3 hours: 72 school hours: Spring Course: Academy of Fine ArtsCourse synopsis:Explain how to shape three-dimensional image in space, and deal with the spatial relationship between image and image. The method of forming
9、 solid modeling is used to understand the law of formal beauty in solid design so as to improve its design and aesthetic ability. Cultivate space imagination and space design ability.Textbook: solid composition, Chongqing University press.Bibliography: 1, modeling foundation, Zhang Fuchang, Beijing
10、Institute of Technology press.2. Fundamentals of solid composition. Takayama Masakiku, Japan Fine Arts press.3, towards synthesis, Jiang Lu and Ge Pengren, Hebei Art Publishing house.0821005 perspective Perspective ScienceCredits: 2 hours: 30, starting time: Autumn course: Academy of Fine ArtsCourse
11、 synopsis:Teaching Western perspective rule, including focus in the perspective of parallel perspective, perspective perspective rules and the western cavalier perspective of pictures and images analyzed by indoor and outdoor renderings, 3D new media, film and other works and understand the rule, fo
12、r further professional learning to lay a good foundation.Materials: Theory of fine arts techniques, Wei Yongli, higher education press.Bibliography: 1, Perspectives, Southwestern Normal University press.2. Modern environmental art, Qiu Changpei, Southwestern Normal University press.3, interior desig
13、n data set, Zhang Yimans, Zheng Shuyang, Chinese building industry press.0821006 design color Design ColorCredits: 4 hours: 90, starting time: Autumn course: Academy of Fine ArtsCourse synopsis:Teach the basic knowledge of color expression in design, the basic method of picture purification and puri
14、ty, and the concrete means of figurative color applied in abstract design. Exercise the expressive, abstract color control of a painting.Materials: color, Southwest Normal University press.Bibliography: 1, webpage design, color matching application, Liu Hongfeng, Jiangxi Fine Arts Publishing house.2
15、, design color, Zhang Xianrong, Zhang Xuan, chemical industry press.3. Color of design. Zhou Lin, Shandong science and technology press.书法0826007字体设计设计学分：2学时：36开课时间：秋开课单位：美术学院课程简介：掌握字体设计的基本原理与基本规律；美术字的书写法则与各种字体的不同风格及变体美术字的变化规律。锻炼以最简单、合理、朴实的手法表现文字装饰的最佳效果的能力。教材：文字设计，西南师大出版社。参考书目：1、字体设计，沈卓娅著，高等教育出版社。2、字体设计基础，余秉楠著，江苏美术出版社。0823008广告文案策划广告图案设计学分：4学时：72开课时间：秋开课单位：美术学院课程简介：主要讲授广告策划流程的分析及广告整体策略、广告表现策略、广告整体组合策略、促销策略、广告预算分配的程序解剖，锻炼广告策划的独立撰写及操作广告策划的能力。参考书目：1、营销管理，菲利浦科特勒，中国人民大学出版社。2、蔚蓝智慧，卢泰宏。3、一个广告人的自白，大卫奥格威。0824009图形理解图理解
