《我国方言类电视节目传播生命力研究》由会员分享，可在线阅读，更多相关《我国方言类电视节目传播生命力研究（57页珍藏版）》请在金锄头文库上搜索。
1、河南大学 硕士学位论文 我国方言类电视节目传播生命力研究 姓名：黄杰 申请学位级别：硕士 专业：艺术学 指导教师：强海峰 2011-05 I 摘 要 伴随着电视的诞生，电视节目就在不断地推陈出新，然而“电视节目的同质化和低 质量与电视观众的多元化和高品位需求不相适应” 1已成为中国电视业的主要矛盾。在 电视节目竞争日趋白热化、在各种争议不断地情况下，方言电视节目脱颖而出，且在全 国范围内发展得如火如荼。具有代表性的有：杭州电视台的阿六头说新闻 、南京电 视台的听我韶韶 、昆明电视台的我挨你说 、绍兴电视台的师爷说新闻 、广州 电视台的新闻日日睇 、济南电视台的有么说么 、成都电视台的东说西说
2、、河 南电视台村长开汇 、山东电视台的拉呱等。可以说方言节目已经成为各电视台 竞争的杀手锏。 2004 年 8 月由中广集团主办的中国国际广播影视博览会和国家广电总局 评选的“全国百佳栏目”中，杭州西湖明珠频道的阿六头说新闻 、重庆电视台的雾 都夜话都榜上有名。2004 年 10 月 30 日至 31 日， 中国广播电视学刊 、杭州广播电 视集团、浙江大学广播影视研究所在杭州联合举办了“全国电视地域新闻表达方式研讨 会” ，方言节目成为与会专家代表的关注热点。方言传播能有如此巨大的魔力，究其原 因，与方言节目本身所具有的特性是分不开的。 方言电视节目具有明显的地域性、基于本地特色，体现本地文化
3、风俗。节目风格生 动活泼、搞笑娱乐，方言节目一播出，受众从心里就有认同感和亲近感，在看惯了千篇 一律的普通话节目， 方言能给观众耳目一新的感觉， 让人轻轻松松就能获得愉悦的心情， 在获得高收视率的同时，也给各电视台带来了巨大的经济效益。与此同时，方言电视节 目的热播也引发一系列的争议，如与国家推广普通话的精神相违背、方言节目本身的质 量也是参差不齐、且具有一定的地域性和局限性。所以，方言电视节目应该在多样化文 化繁荣发展的背景下，走精品化的道路，处理好窄播的束缚，才能实现方言电视节目更 好、更久地发展。 本文对方言类电视节目传播研究共分四大部分： 首先、是对我国方言类电视节目发展的历程与现状进
4、行描述。在此部分中，对我国 方言的成因及其分类都有清晰的说明。 我国方言类电视节目产生的背景及其发展历程和 II 我国方言类电视节目现状也做了详尽的阐述；其次、是对我国方言类电视节目传播热潮 解读，分析方言节目受欢迎的原因。再次、分析我国方言类电视节目传播形式与实质。 我国方言类电视节目传播形式具有多样性，如方言新闻、方言电影、方言电视剧和方言 娱乐节目等，我国方言类电视节目传播实质是小众化传播。第四、说明我国方言类电视 节目传播过程中存在的问题与解决对策。方言的传播与国家推行普通话的要求相矛盾， 方言传播有地域局限性， 不利于节目更广泛地传播， 且部分方言节目内容低俗现象明显。 方言节目要想
5、取得更好、更长久的发展，首先、节目要定位准确、注意方言使用“度” 的把握。其次、方言类电视节目也应坚持“内容为王”、走“地域品牌”传播之路。再 次、方言节目主持人要加强语言素养、提升人文精神。同时、国家要出台相应政策，对 方言节目加强管理，以利于方言节目更好的发展。 关键词：方言电视节目，方言传播，传播效果，生命力 III Abstract With the birth of TV，TV program is constantly updating，However, “television programs homogenization and the low quality and tele
6、vision viewers multiplication and the high grade demand do not adapt” has become the principal contradiction in Chinas TV industry. When the television program is increasingly hot, in every dispute constantly cases, the dialect television program throughout the country to development. Typically incl
7、ude: Hangzhou TVs “A six said the news“, Nanjing TV stations “Listen to me “, Kunming TV, “I suffer you say, “ Shaoxing televisions “ Shi Ye Said news“, Guangzhou TVs “ News Daily Looked “, Jinan TV, “ Has Said “, Chengdu TV, “ said East, West said, “television station in Zhengzhou, “ Mayor opened t
8、he Meeting “, Shandong TVs “ Chats “and so on. It can be said, the dialect program has become the competition in television. August 2004 organized by the China Central Broadcasting Group International Radio Film and Television Fair and the State Administration of Radio named the “100 good column in
9、the whole country“, Hangzhou West Lake Pearl Channels “A six said news “, Chongqing TVs “ Fog Night of Words “are all on the list. 30 October 2004 to 31, “Chinese Journal of Radio and Television“, Hangzhou Radio and Television Group, Zhejiang University radio and television research institute jointl
10、y organized the “ the national television region news turn of expression seminar “ in Hangzhou, the dialect program became the attending expert representatives attention hot spot. The dialect dissemination can have the so huge magic, investigates its reason, and the dialect has the characteristics o
11、f the program itself are inseparable. The dialect television program has the obvious localization, based on the local characteristic, manifests the local cultural custom. Style of the program lively, funny entertainment, dialect shows a IV broadcast audience from the heart, there is a sense of ident
12、ity and intimacy, accustomed to the monotony of watching the Mandarin program, dialect to give the audience a fresh experience, people can get easily Feelings of pleasure in getting high ratings, but also to all television stations brought great economic benefits. Meanwhile, the dialect television p
13、rograms heat broadcasts also causes a series of disputes, such as violates with the country popularize Beijing pronunciations spirit, the quality of their own dialect programs is uneven, and has certain localization and the limitation. Therefore, the dialect television program should under the diver
14、se culture prosperous development background, take the high-quality goods path, processes fetter which broadcasts narrowly, can realize the dialect television program to be better, for a long time develops. This TV program on the spread of dialects is divided into four parts: The first part, is desc
15、ribing the development of dialects TV program and the current situation. In this part, has the clear explanation to our country dialects origin and the classification. Our country dialect class television program produces the background and the development process and our country dialect class telev
16、ision program present situation has also made the exhaustive elaboration. The second part, is to our country dialect television program dissemination upsurge explanation, analyze dialect program popular reason. The third part, analyzes our country dialect class television program dissemination form and the essence. Our country dialect class television program dissemination form has the multiplicity, like the dialect news, the dialect movie, the dialect
