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1、北师大高中英语M-Unit-Lesson-The-Advertising-Game教学设计 作者： 日期：16 1. Title: M4 Unit11 Lesson3 General introduction：This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some langua
2、ge points and reading skills, as well as some right life guides.2.Teaching aims and demands(1) .knowledge objects1) .Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, cit
3、izen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2) .Ability objects1) .Listening skills ：understand what the teacher is saying, listen to the tape af
4、ter class.2) .Reading skills ：general understanding，detail information3) .Speaking skills： use the new expressions to talk about Ads in your daily life.4) .writing skills：write a short passage about your opinions on Ads with new expressions learned.(3) .emotion objects Ads help us know more about th
5、e products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people.3 .Teaching keys and difficultiesGegunds as a subject/verb/
6、preposition/noun4 .Teaching methods (1) .Fast reading(2) .Detailed reading(3) .explaining(4) .Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1
7、 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students writing skills. Thus we can meet all the teaching demands.
8、Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for TorF questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” ”Not all ads are tr
9、ying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do todays advertisers use to make you notice their products?”What has the government done during the last dacade?”Step4 Explain
10、 difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today. Step6 Summary of the lesson wi
11、th related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1) .Do exercise 8,9,10 in the exercise book. This is used to make the students have a further understanding of new words and new grammars.(2) .write a short passage about what is the right thing to do on th
12、e topic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, Ill write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and
13、 on the right, I will write the summary of this whole class. Vocabulary, phrase, grammarGegunds as a subject/ verb /preposition/nounExamples and analysisSummary with practice on teaching points.Reading , speaking, writing, listeningCulture and life guides Name：Hu Ronghua Date：2012.5.12导学案 Lesson 3 T
14、he Advertising Game编写人：王海斌 审稿：高一英语组本课目标：掌握单词和词组 细读课文理解广告的作用及实质 了解并学习动名词Step 1 Discussion The advantages of ads _ The disadvantages of ads _Step 2 Lead-in We can see ads everywhere. What kinds of ads do like most? Why? _Step 3 Reading Read the text and answer the questions in item 3 on page 26Step 4 Word learning 写出意思对应的单词 1 Way of dealing with a person or thing _
