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1、Final Report Ying-Team A,Li, Zhanming - Curtis For Any Further Question, Please email to 259187596QQ.CON I am more than happy to reply your question and wish you have fun with the simulation game.,PART ONE,PART TWO,PART THREE,PART FOUR,目录 CONTENTS,Team A,1,Company Overview -Initial Plan,For S-Market
2、 : 1. Target on “Other” and “Professional” groups, based on initial Product, and introduce new product to target on “Single” and “High Earner”, Give up “Buff”. 2. Major focus on “Pro & Hi-E” in order to do R&D for V-market first launch financially.,For V-Market : 1. Be the 1st company to launch prod
3、uct which target the “Innovator” group in Round 4. 2. Launch more new product to earn market share for “Early Adaptor” & “Follower” later,Company Overview -Initial Plan S-Market,For S-Market: Final Goal is to dominate “Other”, “Professional”, “Single” , “High Earner”,Decision made based on: 1. “Mark
4、et Segment Growth Size” 2. Give up “Buff” because of negative growth rates,Company Overview -Initial Plan V-Market,For S-Market: Target Innovator in Round 4 and target Adopters in round 5,Decision made based on: 1. Capable to R&D in Round 3 2. Adopters has the largest segment size on the next three
5、round. 3. Followers will have a booming segment growth which star at Round 8,2,Main Adjustment,Team A,Round 3- Redefine Initial Plan Round 4- Join Battle for “Hi-E” Round 5- Gamble on V-market,Company Overview Update Plan- Round 3 Win-Win Protection,Situation analysis: 1.Based on the company perform
6、ance for round 13, my “BIGGEST” competitor (U &O), capable to do R&D , But one market only based on the limited budget. 2. Further Analysis that for V-market, 6-9K will be require for new product R&D, 2-3K for S-market.,Company Overview Update Plan- Round 3 Win-Win Protection,Reaction on this situat
7、ion: 1. Purchase Conjoint Report - To know how much each company spend on R&D on Round 3 2. Do R&D on both market, Target “Innovators” for V-market (6K) ( Raise “Based cost” in order to reduce allocated budget) Target “Single” for S-market (3k) 3. Purchase Feasibility study for “Hi-Earner” in order
8、to do R&D on Round 4,Prediction 1: Company U launch New product on V-market with extremely high base cost Prediction 2: Company U & O both launch new product on S-market Prediction 3: If new product launch on S-market. They will target “High-Earner”,Company Overview Update Plan- Round 4 Target High-
9、Earner,Situation analysis: 1. Within Average 3k of R&D, We will be the 1st to launch product in V-market 2. Need to Modify Two Initial Product for better “ROI” 3. Need stable financial budget for further R&D on both S&V-market,Company Overview Update Plan- Round 4 Join The Battle,Reaction on this si
10、tuation: 1. Do R&D for Product “Pro” & “Hi-E” in order to modify Round 5 2. Do Cost Improvement on VO01 (3k) (Reduce Price by reduce Base Cost) 3. Do R&D to Target “Follower” for V-market (4k) 4. Do Feasibility Study in order to do R&D on Round 5 for V-market “Follower”,Prediction 1: Our New Product
11、 for High-Earner launch and earn 30% market at Round 4 Prediction 2: New product launch in V-market form competitor to decrease our share Prediction 3: More company will do R&D and target in Earlier Adaptor in “V-market”,Company Overview Update Plan- Round 5 Gamble on V-market,Situation analysis: 1.
12、 4 target customer group has their own product 2. Sales for Pro has so much competitors and “Hi-E” need to be update Need 2 more product to target all three customer group in V-market Maintain the increase of “Return on Investment”,Company Overview Update Plan- Round 5 Gamble on V-market,Reaction on
13、 this situation: 1. Do R&D for “other” in order to modify Round 6 2. Give up R&D for “Follower” 3. Launch two brand with same product on V-market 4. Do Feasibility Study for Cost Improvement for “Earlier” 5. Increase Adv input on V-market, and Adv R&D for both market.,Outcome: 1. All 3 brand awarene
14、ss has been increased 2. The Modification on S-market for “Pro” & “Hi-E” will our team domain on S-market,3,Product Performance Company Performance Key Success Factors,Team A,Product Overview S-Market,Team A,Product Overview V-Market,Team A,Sonite Market Share: Pro/ Hi-E/ Other/Single,Sonite Market
15、Share: Pro/ Hi-E/ Other/Single,Vodite Market Share: Inn/ Adp/ Fol,Major Target,Vodite Market Share: Inn/ Adp/ Fol,Team A,Company Performance,Use Report Effectively,Modify Timely,Know you Competitors,Product Development Semantic Scale, Analysis Tool, Market Forecast, Conjoint Analysis, Brand Map,With
16、in a effective Average 3 around per times of product upgrade,Fully follow on the Big picture and capable to adjust timely and effectively,Accurate prediction on competitors movement, and capable to avoid unnecessary competition,Team A,Key Success Factors,Stick to your plan,Advertisement & Sale Force Competitive Intelligence, Experiment, Consumer Survey,4,Key Learning,Trust Your Teammate Optimise the Resource Never Believe your competitor Info exchang
