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1、Chapter 9 Car Marketing,9.1 The Qualifications are Required to Become a Car Salesman,本章学习内容,Chapter 9 Car Marketing 本章学习内容、目标和重点难点,本章学习目标,本章难点重点,1.The Qualifications are Required to Become a Car Salesman 2.How to Become a Great Car Salesman 3. Owning a Car Dealership Franchise 4. Getting a Franchise
2、 Agreement With a Car Manufacturer,1.掌握汽车销售员的基本用语和要求 2.掌握开设一家汽车特许经营店的基本要求 3.能够读懂基本的汽车销售宣传信息,1.重点为汽车销售流程话语 2.难点是中外地域的差异性 3.汉译准确表达也是难点,9.1 The Qualifications are Required to Become a Car Salesman,New Words,9.1 The Qualifications are Required to Become a Car Salesman,New Words,9.1 The Qualifications ar
3、e Required to Become a Car Salesman,Car salesmen are an important part of the automotive industry. Their primary mission is to make customers interested in cars and sell as many cars as possible to bring in profit for the dealership. The entire process of persuading the customer to buy a car could t
4、ake hours. Still, many people find car sales a thrilling occupation because of the large commissions a person can make. There are several qualifications that are required to become a car salesman.,9.1 The Qualifications are Required to Become a Car Salesman,9.1.1 Education The usual education level
5、for a car salesman is a high school diploma. Potential car salesmen with high school diplomas can give themselves an edge by taking a few classes in sales or marketing. According to the Princeton Review, college coursework in psychology, finance, and public speaking is becoming more common.,要点分析： di
6、ploma 参考译文：文凭 就是“教育机构颁发的证书”的意思，可以指从小学到研究生任何层次的“文凭”。没有学位的学习也会有证书（学位的要求会更严格，比如有学分要求等）。 diploma 还有一个词义：荣誉证书（A certificate conferring a privilege or honor）。,知识拓展,9.1 The Qualifications are Required to Become a Car Salesman,9.1.2 Specialized Training According to Career Choices, automotive technology tra
7、ining, including training in on board systems, is becoming a common basic qualification for employment. Most training in sales, specifically, is done on the job. However, some salesmen may spend time at a national training center learning about each models features, general negotiation strategies, t
8、he culture of the company they work for, and the manufacturing process, according to the Princeton Review.,However, some salesmen may spend time at a national training center learning about each models features, general negotiation strategies, the culture of the company they work for, and the manufa
9、cturing process, according to the Princeton Review. 难点提示： 1） learning about each models features, general negotiation strategies, the culture of the company they work for, and the manufacturing process, learning about 引导的是后置定语，用来解释训练中心主要学写的内容； the culture of the company they work for, they work for也
10、属于定语从句，修饰culture，一般定语从句都放置在修饰词或句子的后面。 according to 引导状语从句，一般翻译提前。 参考译文：但是，根据普林斯顿评论的调查，一些销售员会花很多时间在全国性的训练中心学习每一个车型的特点、一般的谈判策略、他们工作公司的文化以及汽车的制造过程。,难点分析,9.1 The Qualifications are Required to Become a Car Salesman,9.1.3 Physical Qualifications Car salesmen must be able to stand for long periods of time
11、 and walk through the car lot. Some salesmen may need to be able to work for long hours. The ability to withstand a variety of outdoor temperatures, such as intense summer heat or cold winters, is also helpful.,9.1 The Qualifications are Required to Become a Car Salesman,9.1.4 Personality According
12、to the Bureau or Labor Statistics, car salesmen need to be well groomed, tactful, and have a good ability to express themselves. Most are paid solely on commission, so they need to be persistent in their efforts to make sales each day. Because they work with other salesmen trying to make their daily
13、 sales quota, competition is fierce. Each day car salesmen must fight against the stereotype that they are dishonest and crafty. To do that, they must put forth an image of integrity and interest. A lot of business may depend on return customers, so car salesmen have to be skilled at building custom
14、er loyalty.,9.2 How to Become a Great Car Salesman,9.2 How to Become a Great Car Salesman,Becoming a great car salesman takes time and patience. While you can do many things to improve your customer service and product knowledge, some traits, such as being able to achieve good rapport with customers
15、 or simply convey a naturally personable and likable character, depend on personality. Any salesman can improve with honest effort. Over time, consistency and hard work pays off (Fig.10-5),9.2 How to Become a Great Car Salesman 9.2.1 Instructions,1.Revisit product knowledge training or seek out prod
16、uct knowledge on your own. Learn interesting facts about the vehicles you sell, including gas mileage, awards, safety ratings and options. Being able to answer questions immediately makes you appear knowledgeable, authoritative and trustworthy,2、Know your competitors. If you are doing a walk-around, which is displaying the car to your customer, you should be able to comfortably talk about competitors models and state why the vehicle you are showing is the ideal choice while being subtle an
