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1、How advertising works,Enjoy an ad.,Skim the text and predict the content.,Skimming,Listen and pay attention to the following words.,Who? Why? Where? How?,Choose the correct answers.,1. Who advertises?( ) A. business B. individuals C. organisations D. associations 2. Why do they advertise?( ) A. to i
2、nform the public B. to sell their goods C. to educate the bad guys D. to fool people,A.B.C.D,A.B,3. Where do they advertise?( ) A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes 4. How do they make effective ads?( ) A. identify their target B. appea
3、l to their target C. use a cheap medium D. use visual medium,A.B.C.D.F,A.B,Divide the text into four parts.,Part I. (para ) Part II. (para ) Part III. (para ) Part IV. (para ),Introduction,What is an ad?,How do advertisers make effective ads?,How effective are ads?,1,2,3-7,8-9,1. We are exposed to a
4、ds only in the public places. 2. Understanding how advertising works can help us earn a lot of money.,True or false.,F,F,3. An advertisement is a message or announcement that intends to inform or cheat people. 4. Advertisers include business, individuals, organizations and associations.,T,F,5. Adver
5、tisers make ads effective by identifying the target only.,6.Using a suitable media plays an important part in ads.,F,T,7. An effective advertisement is likely to make people buy the products that they have no use for.,F,Comprehending,Water A. What is the most common name for H2O? Water.,B. What is t
6、he purpose of this advertisement? Encourage people to use water wisely and to save it.,A. What group of people is the advertisement made for? Young people who like sports and the latest fashions.,2. Super Shooze,B. What message does the advertisement give? If you wear our shoes youll have an excitin
7、g life, and be popular.,C. Do you think the message is true? No, because just wearing a certain brand of shoes wont make you excited, popular or have fun.,Why are the first two lines written bigger than the rest ? It can draw peoples attention.,3. Refresh water,B. Does it mean the advertiser will lo
8、se money if you buy two bottles with two bottles free ?,No, they will make more money by selling more bottles.,C. Why do advertisers often use the “Buy one get one free” message? People love a bargain and like buying the product if they think they are getting something for free.,A. What does this ad
9、vertisement encourage you to think?,4. Environment,air,think of,the sky,our environment,how,B. What do you think causes air pollution?,air pollution,modern machines,transportation vehicles,human beings,C. How else can advertisers make people more aware of our environment? Tell people more and help t
10、hem to be more aware of the importance of protecting our environment.,5. “Speeding” and “How fast am I going”? A. What do both ads want people to do? They want people to stop speeding.,B. Who are their target? Drivers.,Homework,Underline some difficult points. Preview the passage on page 48.,Enjoy m
11、ore ads.,Read again and,1. be exposed to 2. casual garments 3. turn into 4. inform 5. fit into 6. appeal to 7. It would be no use advertising. 8. rely on 9. have no use for,1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense.,Answ
12、ers: P45. Learning about language,2. Complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform,3. Complete the sentences with the correct preposition.,1) We are exposed _
13、hundreds of different advertisements every day. 2) She is a remarkable woman who is worthy _ your admiration.,to,of,3) If you keep copying everything she does, youll turn _ her one day. 4) The police appealed _ the public for any information about the Murder.,into,to,5) You cannot rely _ him to arrive on time because he is always late for meetings. 6) Youll soon fit _ your new job and start enjoying yourself. 7) Please attach this label _ your suitcase.,on,into,to,
