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1、PartOneWarmUpPartTwoReadingsPartThreeExercisesPartOneWarmUpPartTwoReadingsPartThreeExercisesBackNextMainExitInterculturalCommunication-WhatGlobalVillagersHavetoKnowUnitOnePSUnit1GlobalizationandInterculturalCommunicationBackNextMenuExitPartOneWarmUp1.AForwardedEmail2.ABeautifulLady3.DeathofDiana,Pri
2、ncessofWales4.Audio:EulogyforPrincessDiana5.Video:aSong-CandleintheWindpRead the following forwarded email about globalization and answer the questions below it.Question:Whatisthebestdefinitionofglobalization? 问: 什么是全球化的最好的定义？ Answer:PrincessDianasdeath.答：戴安娜王妃之死。Question:Howcome?问：怎么会呢？ Unit1Global
3、izationandInterculturalCommunicationBackMenuExitNextAnswer:AnEnglishprincesswithanEgyptianboyfriendcrashesinaFrenchtunnel,drivingaGermancarwithaDutchengine,drivenbyaBelgianwhowasdrunkonScottishwhisky,(checkthebottlebeforeyouchangethespelling),followedcloselybyItalianPaparazzi,onJapanesemotorcycles;t
4、reatedbyanAmericandoctor,usingBrazilianmedicine.ThisissenttoyoubyaCanadian,usingBillGatess“worldflattening”technology,andyoureprobablyreadingthisfromacomputerwithaChinesechip,andaKoreanmonitor,assembledbyBangladeshiworkersinaSingaporiplant,transportedbyIndianlorrydrivers,hijackedbyIndonesians,unload
5、edbySicilianlongshoremen,andtruckedtoyoubyundocumentedMexicanimmigrants.That,myfriends,isGlobalization!Unit1GlobalizationandInterculturalCommunicationBackMenuExitNext答： 一个英国王妃与她的埃及男友在法国的隧道里发生车祸。他们的车是德国生产的，装着荷兰造的引擎，司机是个比利时人，喝苏格兰的威士忌醉了（注：威士忌的苏格兰拼法与英语略有不同），后面紧跟着一个意大利狗仔队，骑着日本摩托车。给戴安娜王妃急诊的是美国医生，用的是巴西产的药。
6、 这封邮件是一个加拿大人发的（原文是电子邮件），用的是比尔盖茨的“世界扁平化”技术，而你用来读这邮件的计算机八成装的是中国的芯片，韩国的显示屏，由孟买的工人在新加坡的工厂里组装，由印度司机开车投送，结果给印度尼西亚人劫持，被西西里的搬运工卸下船，最后由墨西哥的非法组织贩运到你手里 朋友，这就是全球化。 Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextpIn the following picture, can you figure out how many nationalities of the diners th
7、ere are? Discuss what are the possibilities that brought them together?Unit1GlobalizationandInterculturalCommunicationBackNextMenuKeyThis is a Canadian host family (Canadian husband on the left, Russian wife in the middle and their son left to the mother) hosting students abroad. From left to right,
8、 there are Chinese, Malaysian, Japanese and Singaporean who are international students in Canada. This picture best illustrates the concept of global village where people from different cultural backgrounds meet and even live together for whatever reasons. ExitUnit1GlobalizationandInterculturalCommu
9、nicationBackNextMenuPrincessDianaclick here ExitDeath of Diana, Princess ofWales&JustaftermidnightonAugust31,1997,inParis,acarcarryingDiana,PrincessofWales,andhernewboyfriend,DodiFayed,plusabodyguardandadriver,wentoutofcontrolinaParistunnelandcrashed.Fayedandthedriverwerekilledinstantly;Dianadiedlat
10、erinahospitaldespiteeffortstosaveher.Thebodyguardsurviveddespitecriticalinjuries.Unit1GlobalizationandInterculturalCommunicationBackNextMenuFrench tunnelExitDianawastheveryessenceofcompassion,ofduty,ofstyle,ofbeauty.Allovertheworldshewasasymbolofselflesshumanity,astandard-bearerfortherightsofthetrul
11、ydowntrodden,averyBritishgirlwhotranscendednationality,someonewithanaturalnobilitywhowasclassless,andwhoprovedinthelastyearthatsheneedednoroyaltitletocontinuetogenerateherparticularbrandofmagic.9thEarlSpencer:EulogyforPrincessDianadelivered6September1997BackNextMenuExitplaypausestopBackNextMenuNotes
12、1GoodbyeEnglandsroseMayyouevergrowinourheartsYouwerethegracethatplaceditselfWherelivesweretornapartYoucalledouttoourcountryAndyouwhisperedtothoseinpainNowyoubelongtoheavenAndthestarsspelloutyournameAnditseemstomeyoulivedyourlifeLikeacandleinthewindNeverfadingwiththesunsetWhentherainsetinAndyourfoots
13、tepswillalwaysfallyouAlongEnglandsgreenesthillsYourcandlesburnedoutlongbeforeYourlegendneverwill2LovelinesswevelostTheseemptydayswithoutyoursmileThistorchwellalwayscarryForournationsgoldenchildAndeventhoughwetryThetruthbringsustotearsAllourwordscannotexpressThejoyyoubroughtusthroughtheyearsAnditseem
14、stomeyoulivedyourlifeLikeacandleinthewindNeverfadingwiththesunsetWhentherainsetinAndyourfootstepswillalwaysfallyouAlongEnglandsgreenesthillsYourcandlesburnedoutlongbeforeYourlegendneverwill3GoodbyeEnglandsroseMayyouevergrowinourheartsYouwerethegracethatplaceditselfWherelivesweretornapartGoodbyeEngla
15、ndsroseFromacountrylostwithoutyoursoulWhollmissthewingsofyourcompassionMorethanyoulleverknowAnditseemstomeyoulivedyourlifeLikeacandleinthewindNeverfadingwiththesunsetWhentherainsetinAndyourfootstepswillalwaysfallyouAlongEnglandsgreenesthillsYourcandlesburnedoutlongbeforeYourlegendneverwillExitCandle
16、IntheWind-TributetoPrincessDianby Elton John这里用EnglandsRose来代表Diana王妃，因为rose是英国的国花。setin 表示（雨，坏天气，传染病等）开始可能持续下去Yourcandlesburnedoutlongbeforeyourlegendeverwill. 蜡烛终会燃尽，你的传奇却将永世不朽。 goldenchild指的是“备受尊崇的人”，这里用来表明戴安娜王妃在英国民众心中无与伦比的地位。thetruth当然是指戴安娜王妃因车祸丧生的事实了。bringsomeonetotears，是“让某人哭泣”的意思。 Unit1Global
17、izationandInterculturalCommunicationBackNextMenuExitUnit1GlobalizationandInterculturalCommunicationBackNextMenuPartTwoReadings1.WhatisGlobalization2.ThinkingGlobally3.WhatisInterculturalCommunication4.Questions：PassageOnePassageTwoPassageThreeExitpPassage OneWhatIsGlobalizationGlobalizationcanbedesc
18、ribedasaprocessbywhichthepeopleoftheworldareunifiedintoasinglesocietyandfunctiontogether.Thisprocessisacombinationofeconomic,technological,socio-culturalandpoliticalforces.Globalizationisoftenusedtorefertoeconomicglobalization,thatis,integrationofnationaleconomiesintotheinternationaleconomythroughtr
19、ade,foreigndirectinvestment,capitalflows,migration,andthespreadoftechnology.Whenwetalkaboutglobalbusiness,wemeanthatthemoneyandproductsofdifferentregionsandcountriesarebecomingmoreinterdependentandinterrelated.Whenwetalkaboutglobalpoliticswemeanthatdifferentcountriesmakedecisionsaspartsofalargeworld
20、communityratherthanascompletelyautonomousentities.Unit1GlobalizationandInterculturalCommunicationNextMenuNotesNotes:1.autonomousentities自主实体自主实体2.fracture破坏破坏3.accountability负有责任负有责任4.GATT关税暨贸易总协定关税暨贸易总协定closeBackExitThebeginningofthemodernglobalizationeraisusuallymarkedin1989withtheendoftheColdWare
21、ra.However,asFriedman(1999)pointsout,theactualtrendtowardsglobalizationhasbeenrunningsincethemid-1800s.Thefirsteraofglobalizationandglobalfinancecapitalismfromthemid-1800stothelate1920swasbrokenapartbythesuccessivehammerblowsofWorldWarI,theRussianRevolutionandtheGreatDepression,whichcombinedtofractu
22、retheworldbothphysicallyandideologically.TheformallydividedworldthatemergedafterWorldWarIIwasthenfrozeninplacebytheColdWar.Itlastedroughlyfrom1945to1989,when,withthefalloftheBerlinWall,itwasreplacedbyanothersystem:theeraofglobalizationwearenowin.Globalizationhasmanycausesincludingimprovedtechnology,
23、socialtrends,andeconomicdevelopment.Butglobalismisntjustahistoricalinevitability;Unit1GlobalizationandInterculturalCommunicationMenuBackExit& TheColdWarisusedtodescribetherelationshipbetweenAmericaandtheSovietUnionfrom1945to1989.Neithersideeverfoughttheother,buttheydidfightfortheirbeliefsusingclient
24、 states ( (附属国附属国) )whofoughtfortheirbeliefsontheirbehalf.&TheRussianRevolutionreferstoaseriesofpoliticalupheavalsthatoccurredin1917andledtotheestablishmentoftheSovietUnion.&TheGreatDepressionwasaneconomicslumpinNorthAmerica,Europe,andotherindustrializedareasoftheworldthatbeganin1929andlasteduntilab
25、out1939.ItwasthelongestandmostseveredepressioneverexperiencedbytheindustrializedWesternworld. closeNotesNextinmanyrespects,globalismhasbecomeapoliticallydrivenforce.AfterWorldWarII,leadersaroundtheworldbegantorecognizetheurgentneedforgreatercooperationbetweengovernmentsandeconomies.Toincreasecoopera
26、tionandmutualaccountability,severalpoliticalandeconomicinstitutionswerefoundedincluding:TheUnitedNations(UN),TheInternationalMonetaryFund(IMF),TheWorldBank,TheGeneralAgreementonTariffsandTrade(GATT).Today,althoughsomecriticsarguethattheseinstitutionshavecometobeadomesticatingforceforweakernations,mo
27、ststillfeeluneasyaboutnationsthatarenotactingashealthymembersoftheglobalcommunity.Nationsareurged(andevenforced)tomaintainopenpoliticalprocesses,adheretointernationallyacceptedlegalnorms,andextendopenmarketsandmarketinformation.Soglobalizationisnotjustatrend,itsanimperative.(Adapted from John Jamiso
28、n: Globalization and Communication)Unit1GlobalizationandInterculturalCommunicationMenuBackExitNextBerlinWallCollapsesTheBerlinWallwasthephysicaldivisionbetweenWestBerlinandEastGermany.Onthe9thofNovember,1989,theBorderseparatingWesternfromEasternGermanywaseffectivelyopened.ThefalloftheBerlinWallisasy
29、mbolfortheendingoftheColdWar.ReturnplaypausestopQuestions 1.Doyoupreferthedefinitionofglobalizationgiveninthepassage?Whyorwhynot?2.Whyisglobalizationoftenusedtorefertoeconomicglobalization?3.Howdoyouunderstand“globalizationisnotjustatrend,itsanimperative”?Unit1GlobalizationandInterculturalCommunicat
30、ionMenuBackExitNext&Post-colonialismPost-colonialismrefersbroadlytothewaysinwhichrace,ethnicity,culture,andhumanidentityitselfarerepresentedinthemodernera,aftermanycolonizedcountriesgainedtheirindependence.However,somecriticsusethetermtorefertoall cultureandculturalproductsinfluencedbyimperialismfro
31、mthemomentofcolonizationuntiltoday.&“后殖民主义”是指欧美资本主义国家在“二战”之后的冷战和后冷战时期对“落后”民族和国家进行文化围剿和文化渗透的一种侵略政策，因而在理论上常常表现为一种文化殖民主义、文化霸权主义和文化帝国主义。依照后殖民主义的观点，只有西方先进国家和民族的文化才是世界文化的中心和楷模，而非西方的“落后”民族的文化则常被贬称为边缘文化、愚昧文化。 Unit1GlobalizationandInterculturalCommunicationReturnpPassage TwoThinkingGloballyIn1962,theCanadian
32、writerMarshallMcLuhanintroducedtheterm“globalvillage”toexpresstheideathattheworldseemstobegettingsmaller.TheplanetEarthisnotshrinking,buttimeandspaceare.Inavillageresidentscommunicatewithotherresidentsfacetoface.Theyusuallymeetformallyfromtimetotimetoshareinformationandmakedecisions,butmostofthetime
33、informationandopinionsflowfrompersontopersoninformallyintalkbetweenneighborsandfamilymembers.Theyknowwhenotherresidentshavesufferedadisasterorarecelebratinggoodfortune.Theyhelponeanother,quarrel,worktogetherandagainstoneanotherasfeelingsandcircumstancesrequirethemtodoso.Theyshareeachotherslivesforbe
34、tterorforworse.Nowthewholeworldislikeavillage.Unit1GlobalizationandInterculturalCommunicationBackNextMenuNotesNotes:1.MarshallMcLuhan麦克卢汉麦克卢汉（1911-19801911-1980）世界著名的加拿大传播学家，世界著名的加拿大传播学家，19621962年在其著作年在其著作UnderstandingMedia:TheExtensionofMan(TheNewAmericanLibrary,pp.23-36)中首次中首次提出了提出了“地球村地球村”这个概念。这个
35、概念。2.forbetterorforworse不论好坏不论好坏, , 不管怎样不管怎样3.metaphor隐喻隐喻 4.post-colonial后殖民地的后殖民地的closeExitTrains,planes,telephones,televisions,theInternet,andotherformsofmoderntransportationandcommunicationreducethetimeanddistancethatoncekeptthepeoplesoftheworldapart.Evenpeoplewhodonottravelfarfromhomeliveintheg
36、lobalvillage.Peoplewholiveinsmalltownswatchtelevisionreportsofwarsanddisastershalfaworldawayandworkinfactoriesmakinggoodsforexporttodistantmarkets.NowaChineseleadercanmeetwithAmericanstudentsandjournalistsinacontemporaryversionofthevillagemeeting,andtherestoftheworldwilllisteninbymeansofatelevisions
37、ignalcarriedbyasatelliteorbitingtheearth.Inthemetaphoroftheglobalvillage,nationsarelikefamiliesandcontinentsarelikeneighborhoods.Peoplefeelmostathomeintheirownfamilies,buttheygooutofthehouseregularlytodosomebusinessandtobuywhattheyneedinthemarket.Nowmarketsandbusinessareglobal.Ifaneighborshouseburns
38、down,itaffectseveryone.Othersmaybeexpectedtogivesheltertothevictims.Thesmokeandflamesmaythreatensomeoneelseshomeandfamily.Ifsomeonedumpsgarbageintothevillagewell,theneighborscantsayitishisownbusiness,becausetheyalsogettheirwaterfromthatwell.Unit1GlobalizationandInterculturalCommunicationBackMenuExit
39、NextResidentswanttostayongoodtermswiththeirneighbors.Theymaysimplythinkthatistheproperandcivilizedwaytolive.Theymayconsidertheirneighborstobealotlikethemandthereforeunderstandthemandlikethem.Theymayrememberthatsomeneighborshelpedthemwhentheyhadsometrouble.Perhapstheyhavejustlearnedthatlifeisbetterwh
40、enpeoplecooperatewithoneanother.Ifsomeresidentsofthevillagehavehadtroublewiththeirneighborsinthepastorthinktheyarestrangeorinferior,theymaybesuspiciousandonguardtoprotectthemselvesfromharminthefuture.Asinavillagethenations(families)oftheworldaredependentononeanother.Timeandspacenolongerisolateorprot
41、ectnationsandgroupsfromeachother.Asglobalenvironmentalproblemsbecomemoreserious,peoplerealizethattheriversoftheworldflowandthewindsoftheplanetblowwithoutregardtonationalboundaries.Theeconomic,politicalandmilitaryactionsofothernationsaretheactionsofourneighbors.Wemightwishthatwecouldtreatthemasdistan
42、teventsthatdonotconcernus,butintheglobalvillagethatisnolongerpossible.Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextNoteveryonewelcomesthisimageoftheglobalvillage.Tosomeitseemslikeanimageofpost-colonialdominanceoftheworldbytheWest.Theyprefertoseetheworldintermsoftheirownfamilyorthei
43、rownnation.Theymaysay,“Wedonotwanttoliveinavillagethatsomeoneelsemakesforusandcontrols.”Theyworrythattheglobaleconomywillhaveeveryoneresemblethefamiliesoftheworldthathavethemosteconomicandpoliticalpower.Theydonotwanttobesecondclasscitizensinthisvillage,andtheydonotwanttogiveuptheirowntreasuredwaysof
44、life.Othersworrythatconflictwillincreaseastimeanddistanceshrink.Fromnewsreportseveryonecanseethatreligious,ethnic,economic,andpoliticaldifferencescontinuetodividepeople.Theyrightlyask,“HowcanIandthemembersofmyfamilygetalongwithmembersofthatotherfamilywhoseemsodifferentfromme?”Theyseetroublesinotherf
45、amiliesandwonderwhytheycantsolvetheirproblems.Aboveall,everyfamilywantstoprotectitself.Noonewantstheproblemsofanotherfamilytospreadtotheirfamily.Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextWhateveranxietypeoplehaveabouttheglobalvillage,theycanseethatcontactamongthepeoplesoftheworl
46、disincreasing.Iftheworldisbecomingmorelikeavillage,asitsresidentswewantittobeaplacewefeelcomfortablelivingin.Everyonewantstobenefit.Everyonewantstobenefitfromglobaltradeandadvancedtechnology,andtheywanttoliveamongpeoplewhorespectandappreciateoneanother.Theywanttoprotectthemselvesfromdangerandliveatp
47、eacewiththeirneighbors.Butmostpeopledonotwantpeaceimposedonthembythepowerofanotherfamily.Theywanttoliveastheyhavechosento.Thesearesomeofthechallengesoflivinginaglobalvillage.Tomeetthosechallenges people everywhere need to learn about other cultures. Theyneedtoknowtheirneighbors.Theyneedtodomorethank
48、nowaboutthem.Theyneedtoknowhowtogetalongwiththemandhowtosolveproblemsthatinevitablyarise.TodothisitisnecessarytolearnhowtocommunicateUnit1GlobalizationandInterculturalCommunicationBackMenuExitNextacrosscultures.Thatmeansglobalvillagersneedtolearntothink,feelandbehaveinnewways.Therealityoftheglobalvi
49、llagechallengesallitsresidentstodevelopabroaderworldview,amoreglobalpsychology,andtheculturalskillsnecessaryforbuildingrelationshipsandsolvingproblemsacrosscultures.(Adapted from Linell Davis: Doing Culture: Cross-Cultural Communication in Action)Unit1GlobalizationandInterculturalCommunicationBackMe
50、nuExitNextQuestions 1.Howdoyouunderstandthestatement“TheplanetEarthisnotshrinking,buttimeandspaceare”?2.Whyisitnothisorherownbusinessifsomeonedumpsgarbageintothevillagewell?Whatdoyouthinktheauthorreferstobyofferingthisvividexample?3.Whydosomepeoplenotwelcometheimageoftheglobalvillage?4.Whataresomeof
51、thechallengesoflivinginaglobalvillage?Andhowtomeetthosechallenges?Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextpPassage ThreeWhatisInterculturalCommunicationAsthetermsuggests,interculturalcommunicationoccurswhenamemberofonecultureproducesamessageforconsumptionbyamemberofanothercult
52、ure.Inotherwords,interculturalcommunicationisthecommunicationbetweenpeoplefromdifferentculturalbackgrounds.WhathappenedontheSilkRoad,MarcoPolosstayinChina,MonkJianzhensmissiontoJapan,andZhengHessevenvoyagestotheWesternSeasallembodythisidea.Asaphenomenon,interculturalcommunicationisasoldashumankind,b
53、utasadiscipline,itshistoryisquiteshort.InterculturalcommunicationasafieldofstudyfirstemergedintheUnitedStatesinthe1950sasaresultofthefourtrendsthatledtothedevelopmentoftheglobalvillage:Unit1GlobalizationandInterculturalCommunicationBackNextMenuNotesNotes:1.transcontinentalaviation横贯大陆的飞行横贯大陆的飞行2.aff
54、iliate附属机构，分附属机构，分公司3.homogeneous同质的4.heritage遗产；传统遗产；传统5.unparalleled无比的；独一无二的，独特的无比的；独一无二的，独特的closeExituConvenienttransportationsystemsIntheformoftransportationandcommunicationsystems,newtechnologyhasacceleratedinterculturalcontact.Tripsoncetakingdays,weeks,orevenmonthsarenowmeasuredinhours.Transc
55、ontinentalaviationnowmakesitpossiblefortourists,businessexecutives,orgovernmentofficialstoenjoybreakfastinSanFranciscoanddinnerinParisonthesameday.uInnovativecommunicationsystemsInnovativecommunicationsystemshavealsoencouragedandfacilitatedculturalinteraction.Communicationsatellites,sophisticatedtel
56、evisiontransmissionequipment,anddigitalswitchingnetworksnowallowpeoplethroughouttheworldtoshareinformationandideasinstantaneously.uEconomicglobalizationAsweenterthe21stcentury,theUnitedStatesisnolongerthedominanteconomicforceintheworld.Forexample,accordingtoHarrisandMoran(1996),therearenowmorethan37
57、,000transnationalcorporationswith207,000foreignaffiliates.ThisexpansioninglobalizationhasresultedinUnit1GlobalizationandInterculturalCommunicationBackMenuExitNextmultinationalcorporationsparticipatinginvariousinternationalbusinessarrangementssuchasjointventuresandlicensingagreements.Theseandcountles
58、sothereconomictiesmeanthatitwouldnotbeunusualforsomeonetoworkforanorganizationthatdoesbusinessinmanycountries.uWidespreadmigrationsIntheUnitedStates,peoplearenowredefiningandrethinkingthemeaningofthewordAmerican.ItcannolongerbeusedtodescribeasomewhathomogeneousgroupofpeoplesharingaEuropeanheritage.A
59、sBenJ.Wattenberg(1989)tellsus,Americahasbecomethefirstuniversalnation,atrulymulti-culturalsocietymarkedbyunparalleleddiversity.(Samovar&Porter,2007)TodayanInternetsearchonthetopicofinterculturalcommunicationorcross-culturalcommunicationyieldsover100,000results.Inrecentyearspractitionersinawidevariet
60、yoffieldsofscientificcooperation,academicUnit1GlobalizationandInterculturalCommunicationBackMenuExitNextresearch,business,management,education,health,culture,politics,diplomacy,development,andothershaverealizedjusthowimportantinterculturalcommunicationisfortheireverydaywork.Fasttravel,internationalm
61、edia,andtheInternethavemadeiteasyforustocommunicatewithpeopleallovertheworld.Theprocessofeconomicglobalizationmeansthatwecannotfunctioninisolationbutmustinteractwiththerestoftheworldforsurvival.Theglobalnatureofmanywidelydiversemodernproblemsandissuessuchastheenvironment,governanceoftheInternet,pove
62、rtyandinternationalterrorismcallsforcooperationbetweennations.Interculturalcommunicationisnolongeranoption,butanecessity. (Adapted from Larry A. Samovar & Richard E. Porter: Intercultural Communication: A Reader) Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextQuestions 1.Whyisintercu
63、lturalcommunicationasoldashumankind?2.Whatcausesthedevelopmentoftheglobalvillage?3.Howdoyouunderstandthelastsentenceinthepassage“Interculturalcommunicationisnolongeranoption,butanecessity”?Unit1GlobalizationandInterculturalCommunicationBackMenuExitNextUnit1GlobalizationandInterculturalCommunicationN
64、extMenuPartThreeExercises1.SectionAFillingtheBlanks2.SectionBConvincingPeople3.SectionCDiscussingtheQuestions4.SectionDCaseStudiesBackCase 1Case 2ExitpSectionAFillingtheBlanksFill in each of the blanks in the following passage with an appropriate word from those given below, and you will get some id
65、ea about changes in communication technology and political structures in recent decades.The20thcenturywitnessedgreatchangeincommunicationtechnology.Internationalcommunicationthatonlyafewdecadesagotookdays,ifnotweeks,nowtakesseconds.Withe-mail,faxes,theInternet,satellites,andtelephoneswecan_1_ourinte
66、rnationalpartnersatamomentsnotice.Ifwewantamorepersonalexchange,teleconferencingisalmostlikebringingtheotherperson_2_intoouroffice.AndifwewantatrueUnit1GlobalizationandInterculturalCommunicationNextMenuKeysBackrightculturaldecadesvirusminimizedcontactamazingassumecharacteristicsimportant1.contact2.r
67、ightExitface-to-facediscussion,jetscantakeusanywherewithinhours.Thevarietyofchannelsofcommunicationistruly_3_.Thechoiceofwhichchanneltouseinaparticularsituationisinfluencedby_4_prioritiesandvalues.Thechangesintechnologyhavefacilitatedtheexchangeofideas,buttheyalsohaveamplifiedthepossibilitiesforcult
68、uralmisunderstanding.Itissoeasyto_5_thatthepersonontheotherendoftheline(ore-mailorcellphoneconnection)communicatesjustaswedo.Afterall,heorsheusesthesametechnologyandmaybeeventhesamebusinessterminology.Inadditiontochangesintechnology,therehavebeenmassivepoliticalandeconomicchangesinrecent_6_thataffec
69、tbusinesscommunicationinternationally.Chinaisadoptingamarket-orientedeconomywithitsownUnit1GlobalizationandInterculturalCommunicationMenuKeysBack3.amazing4.cultural5.assume6.decadesExitNextunique_7_;IndiaisembracingWebandcellphonecommunication.Smallindustrializedcountriesresentbeingbulliedbybigones.
70、Non-WesterncountriesarebecomingmoreassertiveandprotectiveoftheirculturalvaluesandbehaviorsanddonotacceptWesternbusinesspracticesquietlyanylonger.Inrecentyearstheactivityofinternationalterroristshasgeneratedincreasedvigilancearoundtheworld;Internet_8_arealsoapresentthreattoglobalcommunicationchannels
71、.Asaresult,understandingotherculturesismore_9_thanever.Ifweconsiderthatpeoplewiththesameeconomic,political,andculturalbackgroundhaveproblemscommunicatingeffectively,wecanappreciatethedifficultiesandchallengesthatpeoplefromdiverseculturesfacewhenUnit1GlobalizationandInterculturalCommunicationMenuKeys
72、Back7.characteristics8.viruses9.importantExitNexttryingtocommunicate.Misunderstandingswillalwaysbeapartofinterculturalcommunication.Buttheycanbe_10_throughanawarenessoftheprioritiesandexpectationsofthebusinesspartners. (Adapted from Iris Varner & Linda Beamer: Intercultural Communication in the Glob
73、al Workplace)Unit1GlobalizationandInterculturalCommunicationMenuKeysBack10.minimizedExitNextpSectionBConvincingPeopleUse the following list of developments to convince people that the world is becoming a global village and describe how each development influences their life.1.Satellitetransmissionof
74、telephone,radioandtelevisionsignals;2.InternationalcomputernetworkssuchastheInternet;3.Increasedspeedandavailabilityofairtravel4.Internationaleconomicrelationshipssuchasmulti-nationalcorporationsandforeigntrade;5.EconomiccooperationthroughorganizationssuchastheEuropeanUnion,theAssociationofSoutheast
75、AsianNationsandAsia-PacificEconomicCooperation;Unit1GlobalizationandInterculturalCommunicationNextMenuBackExit6.EconomicregulationthroughglobalorganizationssuchastheWorldTradeOrganization;7.Themovementofpeoplefromruralareastocitiesandfromdevelopingtodevelopedcountries;8.Moreintensepolitical,military
76、,anddiplomaticrelationshipsamongnations;9.Environmentalissuessuchasover-fishingoftheoceans,globalwarming,deforestation,endangeredspeciesofplantsandanimals,wastedisposal,andairandwaterpollution;10.Higherstandardsoflivingthatgivemorepeoplethechancetotravelandenjoytheirleisure,thusstimulatingthegrowtho
77、ftheinternationaltourismindustry.Unit1GlobalizationandInterculturalCommunicationMenuBackExitNextpSectionCDiscussingtheQuestions1.Whatbenefitandproblemsdoyouexpectfromlifeintheglobalvillage?2.Whatstherelationshipbetweenglobalizationandinterculturalcommunication?3.Whyshouldwelearninterculturalcommunic
78、ation?Unit1GlobalizationandInterculturalCommunicationNextMenuBackExitpSectionDCaseStudiesGeorgeGorskiwasexcitedtobeinthePeoplesRepublicofChina.Thiswashisfirstvisit,andhewasinterestedinlearningmoreaboutthecultureandinmakingseveralcontactsatthetradeshow.TheopportunitytodobusinessinChinaseemedlikeareal
79、possibility.GeorgehadbeenverysuccessfulinhisbusinessdealsintheUnitedStatesandhepridedhimselfonhisabilityto“getthingmoving”.HisfirstdayatthetradeshowinBeijinghadgonewell.Hewasabletolookaroundatthevariousdisplaysofsportingequipmentandgetsomeideaofwhohemightapproach.Hewassurehisproducts,tennisracquetsU
80、nit1GlobalizationandInterculturalCommunicationNextMenuBackCase 1FindinganInterestedBuyerExitwithanunusualnewdesign,wouldraisesomeeyebrows.Ontheseconddayheapproachedthecompanythathefeltwouldbemostresponsivetohisproductsandintroducedhimselftothegeneralmanager,aMr.Li.SincehehadreadthattheChinesefindget
81、tingdowntobusinessimmediatelytooabruptandrude,hebeganacasualconversation,eventuallyleadinguptothetopicofhisproductsandsuggestinghowMr.Liscompanymightbenefitfromusingthem.GeorgethensuggestedthathearrangetogettogetherwithMr.Liandprovidemorespecificsanddocumentationonhisproducts.Mr.Lirespondedinfairlyg
82、oodEnglish,“Thatwouldbeinteresting.”Georgefeltatremorofexcitementashismindreviewedthepossibilities.KnowingthathehadonlyafewdaysleftinBeijing,Georgewantedtonaildownatime.“Whencanwemeet?”askedGeorge.Unit1GlobalizationandInterculturalCommunicationMenuBackExitNext“Ahh.Thisweekisverybusy,”repliedMr.Li.“I
83、tsureis,”saidGeorge.“Howabouttomorrowmorning?”“Tomorrow?”queriedMr.LI.“IfIhavetime,itwouldbegood.”“Itwillonlytakeabouthalfanhour.Howabouttenoclock?Meetyouhere.”“Tomorrowattenoclock?”askedMr.Li,thoughtfully.“Right,”Georgesaid,“Illseeyouthen?”“Hmm,yes;whydontyoucomebytomorrow.”“Okay,”Georgeresponded,“
84、Itwasnicemeetingyou.”GeorgewasanxioustoseewhatwouldhappenwithMr.Li.Astenoclockrolledaround,heapproachedMr.LiscompanysexhibitonlytofindthatMr.Lihadsomeimportantbusinessandwasnotabletomeetwithhim.GeorgecalledlaterthatdayandwastoldthatMr.Liwasnotavailable.Frustrated,Georgereturnedtohisroomfortheevening
85、. (Adapted from Mary Margaret Wang et al, Turning Bricks into Jade)Unit1GlobalizationandInterculturalCommunicationMenuBackExitNextWhichofthefollowingmightbethebestculturallybasedexplanationforthisincident?A.Mr.LihadveryimportantbusinessmatterstoattendtoandwasthereforeunabletomeetwithGeorge.B.Relativ
86、etoHongKongandSingapore,manybusinesspeopleinthePRCarenotdependableaboutkeepingtheirappointments.C.Mr.LiwasprobablynotinterestedintheproductsthatGeorgewasintroducing.D.GeorgefailedtoidentifytheoneelementinMr.Lisbehaviorthatshowedinterest.E.Georgewouldhavehadagreaterchanceofsuccesshadhefirstdevelopeda
87、greatertrustinhisrelationshipwithMr.Li.Unit1GlobalizationandInterculturalCommunicationMenuKeysBackQuestion:ExitNextExplanationsA.Thiscouldbeanexplanationforwhathappened.However,notenoughinformationwasprovidedtosupportthischoice.Hadhetrulybeeninterestedandthenunexpectedlydetainedbyimportantbusinessma
88、tters,itismostlikelythatMr.Liwouldhaveleftadditionalinstructionssuggestinganewtimetomeetoramethodofcontact.Thereisabetteralternative.B.Thisisaninaccurategeneralization.Althoughtimeconceptsvaryacrossnationalborders,businesspeopleinChinaaregenerallyasdependableasthoseintheUnitedStateanddependabilityis
89、consideredavirtueinChinesesociety.IfMr.LibelievedthathehadsetafirmappointmentwithGeorge,hewouldhavebeenattheappointedplace,andhewouldhavebeenontime.Unit1GlobalizationandInterculturalCommunicationNextMenuBackExitC.Thisisthebestanswer.Therearetwoimportantculturalaspectsatworkinthisinteraction.Thefirst
90、istheissueofdirectness.InmanysituationswhereAmericanstendtopreferdirectness,theChineseareusuallymorecomfortablewithindirectnessandambiguity.Thesecondistheconceptof“face”.Havingfacemeansthatoneisingoodstandingwithothersvis-vis（面对）（面对）hisorherobligationtopeers,subordinates,andsuperiorsandismaintaining
91、harmonyinsocietyasawhole.Itisimportanttopreserveonesfaceand,asmuchaspossible,thefaceofothers.AChinesepersonwouldhaverecognizedthatMr.LiwasclearlynotinterestedinGeorgesproductsatall.Hehadindicatedhislackofinterestbysayingthathewasbusy.However,Georgefailedtopickupthesignal.Insteadofsaying“Iamnotintere
92、sted”directly,Mr.Lichoseamorepoliteway,accordingtoChineseculturalnorms,toconveythismessagetoGeorge.Mr.LididnotwanttotellGeorge“no”directlyandcauseGeorgetoloseface(becausehisproductswererejected).ByfailingtosetadefiniteUnit1GlobalizationandInterculturalCommunicationNextMenuBackExittimeforafollow-upme
93、etingandbyonlyhalf-agreeingtothespecificsthatGeorgewaspressingonhim,Mr.Liwassaying,innouncertainterms（直（直截了当地）截了当地）,thathewasnotinterestedinpursuingthematter.GeorgedidnthavetheculturalsensitivitytointerpretMr.Lisresponsecorrectly.D.Thisisnotagoodexplanation.Mr.Lididntshowanyinterestintheexchange.Geo
94、rgewastheonewhoshowedalotofenthusiasm.E.Thisisatruestatement.However,itdoesntapplytothesituationdescribedintheincident.Thiswasatradeshow,wherecompaniescouldestablishinitialcontactsandintroducenewproducts.Therefore,GeorgereallyhadnochancetodeveloparelationshipoftrustwithMr.Li,whowasobviouslynotimpres
95、sedbyGeorgesinitialapproach.Unit1GlobalizationandInterculturalCommunicationReturnUnderstandingtheCulturalBackgroundlAwomanfromChinawhosellsinsuranceincentralIllinoishasdevelopedtheAsiancommunityashermajorclientele( (集体名集体名词词: : 顾客顾客).Shehasbeenextremelysuccessfulwiththatgroupandattributeshersuccesst
96、otheculturalandlinguisticadaptationofAmericaninsurancepracticestothevaluesoftheAsianclientele.ShehasbusinesscardsandbrochuresprintedinJapanese,Chinese,andKorean,hermajorclientgroupsandsheworksveryhardatpleasingherclientele.ThissaleswomanhasadaptedtothecultureoftheUnitedStatesinmanyways;sheisassertiv
97、eandoutgoing,andshehasagoodgraspoftheconceptofprofit.Shealsoknows,givenherownbackground,thatshemustbemoreindirectandwillingtoUnit1GlobalizationandInterculturalCommunicationNextMenuBackCase 2Exitenterintolong-termrelationshipswithherclientsthatinmanycasesgobeyondatypicalAmericanbusinessrelationship.A
98、numberofherclientsaskhertogivemaritaladvicetotheirchildren,actasago-betweeninmarriagearrangements,andhelpwithotherpersonalmatters.(Adapted from Iris Varner & Linda Beamer, Intercultural Communication in the Global workplace)Question: Whatmakestheinsurancesaleswomansosuccessful?Unit1GlobalizationandI
99、nterculturalCommunicationNextMenuKeysBackExitExplanationTheinsurancesaleswomancouldarguethatthepeopleshedealswithareintheUnitedStatesandtherefore,shouldadapttoAmericanpractices;however,withthatattitudeshewouldnotreachhercustomers,whoarefromEastAsiancountries.Theresultwouldhavebeenasevererestrictiono
100、fherbusinesspractice.Instead,herabilitytocommunicateinaforeignlanguageandatthesametimeunderstandtheculturalbackgroundofherclientelemakeshersuccessful.Unit1GlobalizationandInterculturalCommunicationReturn跨文化交际与地球村民InterculturalCommunicationMenuExit后记后记 (postscript) (postscript)本课件根据高永晨教授主编的教材跨文化交际与地球
101、村民设计完成，该课件由苏州大学外国语学院郝吉环（unit 1, unit 2, unit 3, unit 6, unit 7 and unit 8）和岑伟(unit 4, unit 5, unit 9 and unit 10)老师共同制作；在此，要特别感谢高永晨教授的支持和帮助，感谢苏州大学出版社汤定军老师的鼓励与协作；课件中有些源自网络的材料，经过努力仍无法查证作者，编者在此衷心感谢那些网友，感谢他们无私的奉献与分享。本课件仅供英语教学或英语爱好者学习使用。 2011年2月11日 Refe.跨文化交际与地球村民InterculturalCommunicationMenuExitReferences Unit One:1.audio: 9th Earl Spencer : Eulogy for Princess Diana of Wales is taken from2. video: Berlin Wall collapses is taken fromhttp:/ some pictures of Diana are taken from the following websites : http:/ the cover picture is taken from http:/
