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1、Modern fashion brand appreciationGIVENCHY & GIORGIO ARMANIGIORGIO ARMANIKGIORGIO ARMANIKGIORGIO ARMANIKBrandintroduction ARMANIKIs the world famous fashion brand, 1975 by Giorgio Armani fashion design masters founded in milan, Italy (Giorgio Armani), Giorgio Armani is one of the largest European des
2、igner brands, sales in the United States to use his new fabrics and is famous for its fine manufacture.Armani is the top in Europe, is also one of the worlds most fashionable mens clothing brand. Armani company in addition to the business clothing, also designed tie, glasses, silk scarves, leather g
3、oods, perfume and household items, etc., products are exported to more than 100 countries and regions in the world, is the largest European fashion brand sales in the United States.GIORGIO ARMANIKBrandintroduction Armani LOGO Armani brand logo is a deformation of the eagle in right. Eagle symbol of
4、the brand and the high quality, excellence and skill, from now on to it as a symbol for permanent. LOGO introduceGIORGIO ARMANIKBrandintroduction Armani LOGO Armani logo design, on the other hand, the pursuit of A high contracted, elegant design direction, it consists of A round curve of G and A rou
5、nd, given new refined and elegant style.LOGO introduceGIORGIO ARMANIKBrandintroduction Giorgio armani In terms of design style, they neither tide is unconventional, but a very good combination between them, the clothes were rarely associated with fashionable word. Armanis design follow three golden
6、principles: one is to remove any unnecessary things; Second, pay attention to the comfortable, Three is the most beautiful thing is actually the most simple. This is giorgio armani to oneself very precise evaluation. 1975 armani fashion show for the first time to be successful, no lining and make pu
7、blic structure line design, whether in formal and informal recreational dress, natural go vulture act the role ofing, completely eliminate the hippie style prevalent in the 1960 s, with simple outline, loose line, change the style of traditional male stiff constraint, wrinkles in the style of coat a
8、re all the rage. Miniature ladies version just after the mans clothing, the traditional mens wear fabrics, suggests a strong style of neutral. Thus established his style, aesthetics and honor.Design styleGIORGIO ARMANIKFounderisintroduced On July 11, 1934, Giorgio Armani was born in northern Italy p
9、iacenza, in 1957, he retired from the armys La Rinascente in a department store window designers. In 1961, he joined the famous fashion design company Nino Cerruti, became the father of the Italian fashion Nino, cherrys (Nino Cerruti) assistant, came to prominence in the fashion industry. Italian ro
10、mance, however, along with the gender to resolutely gave up the big company of preferential treatment, start planning your career, established by Giorgio Armani for mens wear brand name.GIORGIO ARMANIKProductcategoriesBrand product category:Mens clothingWomens clothingsportswearSports goodsdenimLeat
11、her accessoriesaccessoriesperfumeHousehold act the role ofing is tasted.GIORGIO ARMANIK1. Armani Prive - senior uniform, elegant Armani superlative products2. Armani Collezioni - garment (to launch a series of high-end white-collar, about 25% cheaper than the GA)3. The Emporio Armani - garment (Arma
12、nis young series, the price is generally between 2500-15000)4. Armani Casa, high-end household series, simple elegant design has always been adhering to the Armani fashion style5. AJ Armani Jeans, casual wear and Jeans (Armanis cowboy series)6. A/X Armani Exchange - the Armani outsourcing franchise
13、retail brand on the product line. Armani Exchange by offering a full range of clothing and accessories to customers to show all giorgio Armani luxury fashion sense. A/X Armani Exchange for consumer groups are young gens fashionable tide, also more edgy, bold design.7. Armani Junior, childrens clothe
14、s Armanis deck of CARDSGIORGIO ARMANIK1. Armani Prive for Armanis most expensive, a series of formal dresses, evening. In addition to fashion and perfume, packages and other products. Armani Prive always with delicate elegance, luxury and graceful figure for their design of the main shaft, is one of
15、 the favorite star red carpet.GIORGIO ARMANIKArmani Prive fashion show at 2014/2015Scarf Strapless Printing Dress FluffyGIORGIO ARMANIK2. Armani CollezioniArmani Collezioni is the high price of Armani (Armani Prive) and Giorgio Armani (Giorgio Armani) of the noble, the customer is not chase trend, f
16、ocus on high quality mature men and women. Armani Collezioni than young people oriented line A | X (Armani Exchange), Armani Jeans (Armani Jeans) and ample, Armani (Emporio Armani) are much more expensive.GIORGIO ARMANIKArmani Collezioni at 2015Suit Vest Overcoat TailoredGIORGIO ARMANIK3. Emporio Ar
17、mani is Giorgio Armani (Giorgio Armani) designed for young people line brand. Apragaz Leo (Emporio) is Italian, means department store, ample, Armani (Emporio Armani) product categories: many mens wear womens clothing, shoes, perfume and glasses accessories and so on. Taking young line style, Armani
18、 but I dont like to wear a mature young man for love, provides a more common choice, a their favorite life department.GIORGIO ARMANIKEmporio Armani at 2015V neck collar Round neck collar StraplessGIORGIO ARMANIK4. Armani Casa is Armanis high-end household series, simple elegant design has always bee
19、n adhering to the Armani fashion style.GIORGIO ARMANIK5. AJ Armani Jeans is a subsidiary of Giorgio Armani Jeans give priority to dozen of line brand, in view of the main consumer groups are young fashion trend, its design style in succession of Giorgio Armani contracted noble at the same time, disp
20、laying a natural and unrestrained atmosphere toward, to seek self in multifarious city life and personality independence.GIORGIO ARMANIK6. A | X (Armani Exchange) for the consumer groups are young gens fashionable tide, low-key costly through relaxed style and comfort, reflects the unique charm, and
21、 more bold design. As Armani (Armani) of leisure sports brand, A | X (Armani Exchange) has A populist price and comfortable design style.GIORGIO ARMANIKA | X at 2015Tailored Leisure Trend Sportswear GIORGIO ARMANIK7. Armani Junior is a subsidiary of Giorgio Armani is given priority to with childrens
22、 clothing line brandGIORGIO ARMANIKArmani Junior at 2015Bright Cool Dynamic The enterprise brand in the world brand laboratory (World Brand Lab) compiled by the year 2006 world products Among the 411st brand 500 strong listRICCARDO TISCIBrand introductionGIVENCHYIntroduction the country: FranceAutho
23、r: Hubert de GIVENCHYDesigner: Hubert de GIVENCHY, as John Galliano, Alexander McQueen, Julien McDonaldThe dress designer: Ricardo Tisi (Riccardo Tisci)(Ricardo provided (Riccardo Tisci Taranto) was born in Italy, in 1999 graduated from the London School of central Saint Martin, began in February 28
24、, 2005 as the Givenchy creative director)The mens wear designer: Ozwald BoatengDesign style4G Givenchy (Genteel) represent the classical, elegant, pleasant (Grace) (Gaiety) and Givenchy, which is given by the original French designer Hubert de Givenchy founded Givenchy brand spirit. Today, although
25、through different designers, but the Givenchy 4G spirit has not changed!Effect of visual illusionBlack and white collocation testFashion and ageThe trim of the details of the designUsing a small number of rivetsClothes on the clothes foldingStereo feeling more strongly.Fold garment processingTo add a lot of fashionWeightBold stripe increases the number of variableStyle, more psychedelic and luxury.StackAnd splicingPrinting effectSmall details on the shoulder.The clothing more flavorGIORGIO ARMANIKTHANK！
