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1、New Wisdom English for Careers新境界职业英语新境界职业英语综合教程综合教程 Unit 1 Presenting a Company新境界职业英语新境界职业英语 综合教程综合教程 Part I Text A Part II Applied Writing Part III Text B Part IV Reading SkillsUnit 1 Presenting a CompanyPre-reading ActivitiesReading of the TextGrammar ReviewTask 1Task 2Mini Text Task 4 Comprehen
2、sion Task 1Task 2Vocabulary Syndicate ActivitiesTask 3Task 4Task 5TranslationTask 6Task 7Task 3 Part I Text ATask 1Task 2Task 3Task 4Task 5Task 6Comprehensive ExercisesHomeBackground InformationText AWorkingroupsoffour.Talkaboutthefollowinglogosandputthemintobroadcategoriesinthetablebelow. Task 1Bac
3、kPre-reading ActivitiesBackTask 1BackTask 1CATEGORIESBRANDS Automobiles Computers Food ClothingLandRover,Porsche,ToyotaDell,Sony,AppleHagen-Dazs,Pizza-Hut,WallsLevis,CalvinKlein,Adidas1.Whichbrandsareyoufamiliarwith?2.Whichcountriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyo
4、urfavoritebrand?Why?5.Introduceoneofthebrandsbrieflytoyourclassaccordingtotheguidelinebelow:ProductsHistoryYearlySalesorProfitTask 1BackNowdiscussthequestionsbelowandthenreporttheresult.a)_:clothingforsportsb)_:instructorortrainerinasportc)_:onewhoparticipatesinarunningraced)_:apersonwhodoesasporte)
5、_:sketchorplanf)_:apersonoracompanythatmakesaproductsportswearcoachtrackrunnerathletedesignmanufacturerTask 2BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.Mini TextPara. 1 Phil Knight,atrackrunner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.
6、PhilKnightandhiscoachdesignedrunningshoes,andhadashoemanufacturercreate them. Para. 2 ThenthebrandwascalledBlueRibbonSports.KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswoosh logowasadded.BackNikeMini TextPara. 3 Today,Nikenotonlyproducesshoes,butalsoproducessportswear.Para. 4
7、 ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletessuchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.Back1.WhodesignedNikeshoes?2.WhatwasNikecalledbeforebeingrenamed?WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMi
8、niText.PhilKnight,atrackrunner,designedNikeshoes.Beforebeingrenamed,NikewascalledBlueRibbonSports.Task 3Back3.WhatdoestheNikelogorepresent?4.WhatdoesNikemanufacture?5.WhyisNikesopopular?Nikemainlymanufacturesshoesandsportswear.TheNikeswooshlogorepresentsthewingofthefamousGreekGoddessofvictory.Nikeis
9、popularbecauseitisusedbyfamousathletessuchasMichaelJordan.BackFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.legendsoughtsportswearoutperformsavailabilityoutletsTask 4Back Reading of the Text BackAdidasText APara. 1Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18
10、,2009.Para. 2Itstillseemsanunlikelystory:amodestshoemakercalledAdiDasslerfromasmallruraltowninGermanydevelopedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.12BackAdidasText APara. 3Hecreatedabrandasgreatasanyintheworld.Anunlikelystory,butnotimpossible.Imp
11、ossibleisNothing.Para. 4ForAdidas,itallstartedwithshoes.Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGames,andtheFIFAWorldCup.Athletes,record-breakers,andchampionswouldwearthem.Back3Text APara. 5Today,Adidasistheworldsnumberonesportswearcompanywithatotalsalesof10.3billionandprofitgrowth
12、of9%in2007.Thingsarenowdefinitelyontrackand,ifthecurrentmarketingslogan,“ImpossibleisNothing”,isanythingtogoby,thecompanyisdoingverywell.ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthesectorandhasenjoyedeightyearsofcontinuousdouble-digitnetincomegrowth.45BackText A
13、Para. 6Adidashasdevelopedhigh-performancesportslinesincollaborationwithStellaMcCartney,YohjiYamamoto,PorscheDesign,andRollandBerry.Alongsideprovidingperformanceproducts,Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrandbutalsoonavailability,convenience,andextentofproductoffering.
14、Back6Text AAsaresult,thecompanyhasbeenimprovingitsdistributionplan,concentratingonexpandingitsownoutletsor“controlled”spaceandimprovingretailrelationships.Nowthereareover1,000Adidasstoresaroundtheworldand,intherunuptotheBeijingOlympics,thecompanyopenedanaverageoftwostoresamonthinChina.By2010,theaimi
15、stomakeatleast30%ofthegroupsprofitsthroughcontrolledspace.Back7Text APara. 7Tokeepitsbrandinthepublicfocus,Adidashasalsosponsoredsportsmenandsportswomenformanyyears.In2008,295footballers,64rugbyplayers,71tennisplayers,24basketballplayersand8golfersallbenefitedfromitsthreestripelogo.Oneofthefirstwell
16、-knownendorsersofAdidasequipmentwasAmericanrunninglegendJesseOwens,thegoldmedalistatthe1936SummerOlympics.AswellassponsoringtheBeijingOlympics,Adidasisalsosupportingthe2012OlympicGamesinLondoninadealwortharound$200million:inthissectorsuchbrandawarenessisimportant.Back1.WhatisAdidasfamousfor?2.Whofir
17、stmadeAdidasshoes?3.WherewasAdiDasslerfrom?ComprehensionComprehensionAdidasisfamousforsportswear.AdidasshoeswerefirstmadebyAdiDassler.AdiDasslercamefromasmallruraltowninGermany.Task Task 1 1Back4.WhatkindofsportslineisAdidasfamousforproducing?5.InwhatwaycantheothersportscompaniesnotcompetewithAdidas
18、?Adidasisfamousforproducinghigh-performancesportsline.BackTheothersportscompaniescannotcompetewithAdidasinitstotalsales.6.WhataretwoofAdidasmarketingtactics?7.WhydoesAdidassponsorOlympicGames?Adidastwomarketingtacticsareoutletexpansionandretailrelationshipmanagement.AdidassponsorsOlympicsgamestocrea
19、tebrandawareness.Back8.Whowasoneofthefirstwell-knownendorsersofAdidasequipment?JesseOwenswasoneofthefirstwell-knownendorsersofAdidasequipment.BackTask 2Task 2Back1.FromwhichproductdidAdidasstartitsbusiness?a.Trousers.b.Jackets.c.Shoes.d.T-shirts.2.Adidascelebrateditsanniversaryin_.a.Octoberb.Mayc.Au
20、gustd.November3.Basedontheabovetext,thesloganofAdidasis_.a.“Dontlivealittle,livealotto”b.“LivetoNike”c.“ThejoyofAdidas”d.“ImpossibleisNothing”Back4.InthefirstsentenceofParagraph7,“its”refersto_.a.outletsb.partnersc.adidasd.beijings5.The295footballers,64rugbyplayers,71tennisplayers,24basketballplayer
21、sand8golfersreceived_fromAdidasin2008.a.Sponsorshipb.giftsc.Subsidiesd.books6.WhatkindofsportwasJesseOwensfamousfor?a.Golf.b.Football.c.Rugby.d.Running.Back7.Thereareover_Adidasstoresaroundtheworld.a.200b.700c.1000d.8008.Tokeepitselfinpublicfocus,Adidassponsorsmenandwomenfrom_.a.fashionb.salesc.spor
22、tsd.advertising VocabularyVocabularyTask 3Task 3Back1.JesseOwensisanAmerican_.2.Adidashasenjoyedeightyearsof_double-digitnetincomegrowth.3.Thecompanyhasexpandedits_tomorethan1000aroundtheworld.legendcontinuousoutletsTask 4Task 4Backcontinuousendorseoutlettreadathletelogolegendmodest4.AdiDasslerwasa_
23、shoemakerfromasmallruraltowninGermany.5.Adidasusesthreestripesonits_.6.Adidashasmanywell-known_foritsequipment.7.Adidasshoeshave_manymajoreventsintheworldlikeWimbledon,OlympicGames,andtheFIFAWorldCup.8.Adidasshoeshavebeenwornbymany_throughouttheworld.modestlogoendorserstroddenathletesBack Syndicate
24、ActivitiesSyndicate Activitiesretailconvenience storeestablished by Sam Walton in Arkansas in 1962 started as an ice house in Dallas, Texas in 1927over 7,800 stores globallyoperate over 29, 300 7- Eleven stores Task 5Task 5Back1.AdiDassler_.(创造了一个世界级的伟大品牌)(create,asgreatas)2.AmanfromasmalltownofGerm
25、any_.(开发了一系列完美的运动产品)(developed,range) TranslationTranslationcreatedabrandasgreatasanyintheworldTask Task 6 6Backdevelopedarangeofperfectsportsproducts3.Adidasisdoingverywell,_.(并且证实了它的营销 标识语“没有什么是不可能的。”)(prove,slogan)4.Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrand_(而且也 起决于产品
26、的可得性、方便程度以及产品提供的范围。)(availability,productoffering)Backprovingitsmarketingslogan“ImpossibleisNothing”butalsoonavailability,convenienceandextentofproductoffering5.Adidas_(在北京奥运 会前平均每个月在中国开两家店).(anaverageof,intherunupto)6._(为了使它的品牌 保持受公众关注),Adidashasalsosponsoredsportsmenandsportswomenformanyyears.(int
27、hepublicfocus)openedanaverageoftwostoresamonthinChinaintherunuptotheBeijingOlympicsTokeepitsbrandinthepublicfocusBack 阿阿迪迪达达斯斯现现在在制制造造各各种种跑跑鞋鞋，而而且且很很受受运运动动员员的的欢欢迎迎。除除此此之之外外，他他们们制制造造的的功功能能性性服服装装也也在在赛赛跑跑运运动动员员中中得得到到了了广广泛泛的的使使用用，阿阿迪迪达达斯斯的的其其中中一一个个主主要要卖卖点点是是足足球球套套件件及及相相关关设设备备，它它还还是是供供应应国国际际足足球球队队团团队队套套件
28、件的的大大公公司司，同时它也制造用于国际比赛的裁判套件。同时它也制造用于国际比赛的裁判套件。 TranslationTranslationTask 7Task 7BackGrammar ReviewNounsBackLookattheunderlinednouns,andsaywhicharecountableandwhichareuncountable.I. Countable Nouns and Uncountable Nouns (可数名词与不可数名词可数名词与不可数名词)Task 1Task 11.Hetookoutasmalljewelrybox,twoletters,and2.th
29、reeenvelopes.2.Everybodywantspeaceandnotwar.3.Dontmaketoomuchnoise,children!4.Fishliveinwater.UCUCBack5.Wegetmilkfromcows.6.Letmegiveyousomeadvice.7.Theaudiencewereenjoyingeveryminuteofit.8.ThePacificOceanisavastexpanseofwater.9.Realfriendshipismorevaluablethanmoney.10.Anewfamilyhasmovedinnextdoor.U
30、UCUUCBackTask 2Task 2PleasefillintheblankswithY(Yes)orN(No). Y Y Y Y NN N N N YN N N N Y Y Y Y Y NN N N N YN N N N Y Y Y Y Y NN N N N YN N N N Y Y Y Y Y NBackLookateachgroupofsentencesbelow,andpickoutthecorrectchoicesinthebrackets.II. The Plural Forms of Nouns (名词的复数形式名词的复数形式)Task 3Task 31.Finally,b
31、oth(partys,parties)agreedtosignthecontract.Three(days,daies)afterhisarrivalhedroppedmeafewlines.2.Anyoneseencarrying(boxs,boxes),bags,orwhatever,wasstoppedbythepolice.Thesedamp(matchs,matches)wontstrike.Back3.The(leafs,leaves)havestartedtocolor;itwillsoonbewinter.Thesoldierssharpeneduptheir(knifes,k
32、nives).The(roofs,roofes)areleakingagain.4.Iliketocookdisheswith(potatos,potatoes).Ihaveafewimpressive(photos,photoes).5.Herfront(tooths,teeth)wereirregularinformation.Whenthecatisaway,the(mouses,mice)willplay.Back6.(Childs,Children)shouldnttelltales.Thefarmerwasyokinghis(oxes,oxen)toaplough.7.Hesawt
33、hree(sheep,sheeps)inthefield.Mice,rats,andsuchsmall(deer,deers)havebeenTomsfoodwhenhewasinaforest.8.Hehasseveral(girlfriends,girlsfriends)online.(Lookers-on,Lookers-ons)seemorethanplayers.Therearemany(womenwriter,womenwriters)intheEnglishLiterature.BackTask 4Task 4规则名词复数变化列表：规则名词复数变化列表：Backparty par
34、ties情情 况况复数构成复数构成例例 词词一般情况加-sExamples: bikes, schools, bridges以-y结尾的词元音字母 + y加-sExamples: boys, keysMore Examples: _辅音字母 + y变y为i, 再加-esExamples: babybabies, flyflies More Examples: _以-s, -x, -ch, -sh结尾的词加-esExamples: buses, watches, brushesMore Examples: _day daysbox boxesBack以-f,-fe结尾的词一般变为-vesExam
35、ples: wifewivesMore Examples: _有时加-sExamples: safes, cliffsMore Examples: _以-o结尾的词元音字母 + o加-sExamples: radios, zoosMore Examples: _辅音字母 + o一般加-esExamples: heroes, tomatoesMore Examples: _leaf leavespotato potatoesstudio studiosroof roofsTask 4Task 4不规则名词复数变化列表：不规则名词复数变化列表：Back复复 数数 构构 成成例例 词词改变元音 字母
36、Examples: footfeet, manmen, womanwomenMore Examples: _词尾加 -(r) enExamples: oxoxenMore Examples: _单复数同形Examples: fishfishMore Examples: _goose geesechild childrenpeople people复合名词的复数变化列表：复合名词的复数变化列表：Back复复 数数 构构 成成例例 词词把复合名词的后一组成部分变为复数Examples: bookcase (s), grown-up (s)More Examples: _把复合名词的前一组成部分变为
37、复数Examples: passer (s) -by, daughter (s) -in-lawMore Examples: _把复合名词的两个组成部分都变为复数Examples: man doctormen doctorsMore Examples: _Task 4Task 4looker-on lookers-onwoman writer women writersgirl friend girl friends1.Thisismysistersdaughter.2.Whereisthegirlsdormitory?3.Heacceptedthejobwithoutamomentshesi
38、tation.III. The Possessive Case of Nouns (名词所有格名词所有格)Task 5Task 5Lookatthefollowingsentences,andunderlinethepossessivecaseofnouns.Back4.Whatsyourgovernmentspolicy?5.Tellusalittleabouttheschoolshistory.6.ThePeoplesRepublicofChinawasfoundedin1949.BackTask 6Task 6Lookatthesummaryofrulesbelowandsupplymo
39、reexamplesintheblanksbychoosingtheproperpossessivecaseofnounsfromtheabovesentences.BackmysistersdaughtertheschoolshistoryThePeoplesRepublicofChinatheworkersrestroom1.Theysawapackof_(wolf)inthedistance.2.Two_(policeman)stoppedhim.3.Wemeetatthe_(hotel)entrance.4.Theycaughtthreesmall_(fish).5.Itsjustte
40、n_(minute)drivefromhere.6.Thecartwasdrawnbytwo_(ox).7.Shesstayingatmy_(aunt).8._(Lady)andgentlemen,welcomehere.9.Aflockof_(goose)isflyingoverourheads.10.Thebanyanstretchestotheskywithitslush_(branch)andleaves. Comprehensive ExercisesComprehensive ExercisesTask 1Task 1wolvespolicemenhotelsfishminutes
41、oxenauntsLadiesgeesebranchesBack11.Ihaveacupofteaand_.a.twotoastsb.twopiecesoftoastc.twopieceoftoastsd.twopiecesoftoasts12.These_arethebestinthewomenssociety.a.womanscientistsb.womenscientistsc.ladyscientistsd.ladiesscientists13.Thelittleboyhasgivenhisparents_.a.manytroubleb.muchtroublesc.muchtroubl
42、ed.notsmalltroubleTask 2Task 2 Comprehensive ExercisesComprehensive ExercisesChoosethebestanswer.Back14.Thistableismadeof_.a.manyglassb.glassesc.someglassesd.glass15.Heinvitedallhis_rade-in-rades-in-rades-in-rade-in-arm16.Thewomanoverthereis_mother.a.JuliaandMaryb.JuliaandMarysc.JuliasandMarysd.Juli
43、asandMary17.Thatdefinitionleaves_fordisagreement.a.muchroomb.greatdealroomc.asmallroomd.notsobigaroom Comprehensive ExercisesComprehensive ExercisesBack18.Asasafetyprecaution,allcitycabdriverscarryonlyenoughmoneytomakechangefora_bill.a.ten-dollarb.ten-dollarsc.ten-dollarsd.tendollars19.Couldyoupleas
44、etellmethe_forClassA?a.roomsnumbersb.roomsnumberc.roomsnumberd.roomnumbers20.-Whoseumbrellaisit?-Its_.a.somebodyelsesb.somebodyelsec.somebodyselsesd.somebodyselse Comprehensive ExercisesComprehensive ExercisesBackApplied WritingPart II Applied WritingI. Business CardsSituation Situation Task 1Task 2
45、Task 1Task 2HomeII. Registration FormsApplied WritingI. Business CardsI. Business CardsSituation Refertothebusinesscardsonthebookandanswerthefollowingquestionswithapartner.1.WhatisthepositionofDanielWanginbusinesscard1?2.WhatisthejobtitleofChrisLiinbusinesscard2?3.WhatisthebusinessofMayHe?SeniorITCo
46、nsultant.StoreManager.Sheofferspianolessons.BackApplied Writing4.WhatisthequalificationofDanielWang?5.Whichcardseemsinformal?Why?HehasCert.ofProgrammingandMSc.ofComputerScience.Card3seemsinformalbecausei)itseemsitisaverysmallbusiness;ii)thecarddoesnotgiveacompanyname;iii)thereisnoaddress;iv)thedesig
47、nisnotserious.BackApplied WritingTask 1Task 1JohnworksinaprintingagencyinWeizhou.Heisresponsiblefordesigningbusinesscardsforhiscustomers.Todayheneedstomakecardsforthreecustomers.Completethecardsaccordingtothelistonthebook.Advanced EDR SystemsGeorge Smith(BSc. IT)System Consultant35JinChengFangStreet
48、East,Beijing,ChinaTel:865108347903Mobile:8613402888764Fax:865108341394GeorgeSAEDRwww.AEDRSBusiness Card 1BackTask Task 1 1Business Card 2Applied WritingShanghai Tianyi Software Co.Frank DuHR ManagerTowerBWandaPlaza48JianguoRoadChaoyangDistrict,NanjingChinaTel:863733778289Mobile:8612673899003Fax:8637
49、33772349FrankduTYSCwww.TYSCBackApplied WritingTask Task 1 1Business Card 3China Harbor Engineering Company Ltd.Wang Gang(Cert. Engineering)Engineer274,NanJingWestRoad,Shanghai,ChinaTel:862162728378Mobile:8613684940456Fax:862162723475Wang-gangCHECLwww.CHECLBackApplied WritingTask 2Task 2The English v
50、ersion of the business cards are:Card 1DaTang Group Co., Ltd.David WuMsc.StructuralEngineering;MBA;RegisteredEngineerStructuralEngineeringManagerNo.236,Lane6,DingxiRd310,Shanghai,CHINATel:86(21)7240-2033Fax:86(21)7240-2000DavidwuDTGCL.comBackApplied WritingTask 2Task 2DaTang Group Co., Ltd.James Liu
51、 Bsc.Engineering,Cert.MechanicalEngineeringSales ManagerNo.8 Hanzhong Road, Gulou District, Nanjing, China Tel:86(25)7240-2036Fax:86(25)7240-2000JamesliuDTGCL.comCard 2BackApplied WritingTask 2Task 2Card 3DaTang Group Co., Ltd.Jack Zhang BSc. MarketingMarketingManagerNo.80RuijinRoad,BaixiaDistrict,W
52、uxi,Jiangsu,ChinaTel:86(510)7240-2336Fax:86(510)7240-2000JackzhangDTGCL.comBackApplied WritingII. II. RegistrationRegistration Forms FormsSituation 1.Theorganizeroftheaboveregistrationformis_.2.Thevenueisin_.3.Theexhibitionwasheldbetween_.Workwithyourpartnerandanswerthefollowingquestions.NANOTECHGRO
53、UPASIABEIJINGEXHIBITIONCENTRE25and27November2007BackApplied Writing4.WilliamWuwasthe_whoparticipatedintheexhibition.5.ThetotalamountofexhibitionfeeforComputerGeekcompanywasRMB_.6.ComputerGeekcompanywasoneoftheofthe_NANOTECH2007EXPO.ManagingDirector9000exhibitorsBackApplied WritingTask Task 1 1Managi
54、ng Director Computer Geek Company Guangzhou, China 020-38873255 020-38788676 williamwuComputerGWilliam Wu BackApplied Writing 3 RMB 15000 BackApplied WritingTask 2Task 2Nextmonth,yourcompanyisorganizingasmallexhibitionwiththreeothercompanieswhichareyourcompanysclosebusinesspartners.Williamishavingam
55、eetinginHongKongandheaskedyoutodesignanexhibitionregistrationformfortheexhibition.Refertohisemailforinformation.BackGUANGZHOU HITECH EXPO 2011_ Guangzhou, China_A.M.-_P.M.(Proudly presented by: _)1. Exhibitor InformationContact person: _Position: _Organization: _ _Address: _City/Country: _Telephone:
56、 _ Fax: _Email: _2. Exhibition Registration Fees per day per booth (_)Notes: 1.2.3.Total Exhibition Booth: _Total Exhibition Fees: _Guangzhou International Convention and Exhibition Center10-12 December 2011Xin Gang Dong Road, Pazhou, Computer Geek & Associates Group 9 5RMB 3000One information count
57、er with velvet tablecloth and skirting Per exhibition booth space 2.5m x 2.5m (3 days)Overhead panel with company name and stand vinyl stickers Task 2Task 2Back3. Method of PaymentPlease email this form to _How to get there from Guangzhou by public transportTransport: Company Cheque/ Bank Draft/ Pos
58、tal Order Bank Transfer _ Bank: China Bank Account no: 0224-00193567-02-5 Credit Card Visa MasterCard Others_Credit Card No:_ Name of cardholder:_GZ Metro: Line 2 Xin Gang Dong Station Exit ATask 2Task 2 JackchenComputerGBackBottom-upTop-downTop-downText BApproaches to Career Planning Part III Text
59、BPre-reading ActivitiesTask 1Task 2Task 3 Syndicate Activities Task 4HomeReading of the TextText BBackground Information Pre-reading ActivitiesBackDiscussthefollowingquestionswithtwoorthreegroupMates.Thenreporttotheclass.1.Withregardtocareerplanning,wheredoyouseeyourselfthreeyearsfromnow?2.2.Whatare
60、theissuesyouwouldliketoavoidinajoborcareer?Why?3.3.Whatisyourcareerplan?4.Whatqualificationsdoyouhavetohelpyousucceedinlandingthejobyoulike?5.Whatkindsofpersonalcharacteristicswouldhelpyousucceedinyourchosenjob?6.Whatkindsofskillsdoyouhaveforaparticularcareerpath?(Para.1)Therearemanystrategiesyoucan
61、usetoselectandplanacareerpath,butperhapsthetwomostbasicpatternsarebottom-upandtop-down.(Para.2)Bottom-upcareerplanningstartswiththepractical,low-level,physicalaspectsofacareer.Itregardsthingslikesalary,qualifications,security,andpotentialforadvancementasthemostimportantelementstogetright.Onceyouhave
62、thosethingsinplace,itsuptoyoutodothebestyoucantoenjoyit.Text B12BackApproaches to Career Planning(Para.3)Top-downcareerplanningstartswiththehigh-level,spiritualandemotionalaspectsofacareer.Itregardscreativeself-expressionasthemostimportantelementtogetright.Onceyouhaveanoutletforcreativelyexpressingt
63、herealyou,youthenworkthroughthepracticalissuesofdevelopingyourskillsandgeneratingincometomeetyourphysicalneeds.(Para.4)Bothstrategieshavetheirstrengthsandweaknesses,soabalancedapproachseemswise.Iwouldntrecommendapplyingbothstrategieswithequalweight,however.Ithinkthebestcareerplanningcombowouldbeabou
64、t80%top-downand20%bottom-up.Text BBack(Para.5)Forexample,Erinusedtobeasecretary,butsheisnowaverysuccessfulblogger.Thisattributestohertop-downcareerplanningassheknowsthatshesallaboutcompassion.Shesveryclearaboutthat.Sheknowsthatnomatterwhatthephysicalformofhercareerlookslike,ithastobecenteredaroundth
65、eexpressionofcompassion.Giventhatsheknowsthis,shecancontinuewiththetop-downplanningprocesstodrilldownintoexploringdifferentwaysofexpressingthat,suchasbyblogging,offeringadvicetopeopleincareerplanning,helpingpeopleintheforums,etc.Text B34BackAssoonasshegotclearonthecorevaluesheneededtoexpress,shemade
66、aplantodevelopherskillsneededforexpressingherselfviaeducationandpracticeandfoundasustainablewaytogenerateincomefromherwork.(Para.6)Erinssuccesstellsusthatsomethingyoujust candoandgetpaidwellfordoesntmeanyoushould.Ifyouputbottom-upplanningaheadoftop-downplanning,youreputtingthecartbeforethehorse.Itsn
67、otagoodwaytoconsciouslybuildafulfillingcareer.Itslikelookingatthegroundtoexplorethestars.Text BBack5Task Task 1 1RefertoTextBanddecideifthefollowingstatementsare“True”or“False”.Workwithapartner.Back_1.Bottom-upcareerplanningstartswiththepractical,low-level,physicalaspectsofacareer._2.Top-downcareerp
68、lanningregardscreativeself-expressionasthemostimportantelementinsteadofsalaryandpotentialofadvancement._3.Wecanonlychooseonetypeofcareerplanningpatternsbetweenbottom-upandtop-down.FTTBack_4.Theauthorthinksthebestcareerplanningcombowouldbeabout20%top-downand80%bottom-up._5.Erinssuccessattributestoher
69、bottom-upcareerplanning._6.Erinbecameabloggerbecausesheknewthathercareershouldbecenteredaroundtheexpressionofcompassion._7.Theauthorthinksthatitisagoodwaytoconsciouslybuildafulfillingcareertoapplybottom-upcareerplanning._8.Accordingtotheauthor,weshouldputbottom-upplanningaheadoftop-downplanning.FFTF
70、FTask 2Task 2RefertotheinformationgiveninTextBandmatchColumnAwithColumnB.BackTask 3Task 3Fillintheblankswiththeproperwordsgivenbelow,changingtheformifnecessary.Backexploreaspectspiritualcenteraroundsustainablebloginplaceforum1.Musicprovidesanimmenselysatisfying_2.experienceformanypeople.2.Environmen
71、talprotectionisofgreatimportancetothe_developmentofthesociety.3.Wehopethatthesepaperswillactasa_fordebate.spiritualsustainableforumexploringBack4.Weare_thepossibilityoftakinglegalactionagainstthecompany.5.Theinvestigation_drugusewithinthearmedforces.6.The_ofthefamousartistallowsthepublictoknowmoreab
72、outhisinnerfeelings.7.Thechairswerenotyet_fortheconcert.8.Thischapterwillconsiderseveralimportant_oftheteachingprocess.centeredaroundbloginplaceaspectsUseful expressions and sentence patternsTask 4Task 4 Syndicate Activities Accountant:Seekinganaccountingpositioninanaggressiveorganization.Electronic
73、sTechnician:Seekingapositioninamedium-sizedmanufacturingcompany,testing,adjusting,andrepairingelectronicequipment.BackDescribing Career Goals: Syndicate Activities Interior Designer: Wantingtojointhedesignstaffofalargefurniturestore,homefurnishingssectionofalargedepartmentstore,orinteriordesignfirm.
74、Marketing Assistant: Apositionasanassistantinproductmarketing,development,orgeneralresearch.Sales Representative:TocontributeexceptionalsalesabilityandcommunicationsskillstoachallengingSalesRepresentativepositionBack Syndicate Activities Secretary:Apositionasexecutivesecretaryforalargesalesorganizat
75、ion.Supervisor:Atechnicalorsupervisorypositioninwhichskillsinqualitycontrol,management,andmanufacturingwouldbeanasset.Teacher:Toattainachallengingpositionineducation,providinghands-onexperienceforinfants/adolescents.BackReading SkillsSkimmingTask 1Task 2HomeWorkinpairs.SkimthetextabouttheCompanyProf
76、ileofIKEAanddecidewhichthreeofthefollowingtopicsittalksabout?Readthetextagainandwritepointsunderthosethreeheadings.Task Task 1 1Backa.TheCompanyhistoryb.Relatedcompaniesc.Companysalesd.TheCompanysearlyyearse.Productrangef.Companyexpansiong.ThefounderoftheCompanyThe three topics that are covered in t
77、he text are :Backa. TheCompanyhistoryb. Companyexpansionc. ThefounderoftheCompanyIngvarKampradfoundedIKEAin1943inSweden.IKEAisbasedinDenmark.IKEAInternationalisoneoftheworldstopretailersoffurniture,homefurnishings,andhousewares.Thecompanydesignsitsownitems,andsellstheminthemorethan140IKEAstoresthata
78、respreadthroughoutapproximately30differentcountriesworldwide.Points under each heading :Backa. The Company historyIKEAcontinuedtoenternewmarketsaroundtheglobeinthe1980s.StoreswereplacedintheCanaryIslandsin1980.FranceandinIcelandin1981.SaudiArabiain1983.BelgiumandinKuwaitin1984.UnitedKingdomandinHong
79、Kongin1987.Italyin1989.In1985astoreof15,700squaremeterswasopenedintheUnitedStatesinPhiladelphia,Pennsylvania.Points under each heading :Backb. Company expansionIngvarKampradfoundedIKEAin1943inSweden.KampradwasbornasthesonofafarmerinaregioninsouthernSweden.Kampardsbirthplacewashistoricallyoneofthecou
80、ntryspoorestregions,anditsinhabitantswereknownfortheirhardwork.Kampradupheldthischaracterizationwhenhedecidedtobecomeanentrepreneurandcreatedacommercialcompanycalled“IKEA”.ThewordIKEAwasanacronymofhisnameandaddress:IngvarKampradandElmtaryd,Agunnaryd-thenameofhisfarmandthenameofthevillageitwaslocated
81、within.Points under each heading :Backc. The founder of the company1.WhattypesofproductsdoesIKEAsell?a.Clothesb.foodc.housewar2.IKEAisoriginallyfrom:_.a.Englandb.Swedenc.France3.IKEAstoresarein:_.a.Worldwideb.Swedenc.Germany4.IKEAproductsaredesignedin:_.a.Worldwideb.Englandc.SwedenTask 2Task 2Afterskimmingthetext,choosethebestanswer.BackThank you!
