复旦研究生综合英语修订版教学课件unit1Animageoramirage

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1、Unit 1 An Image or a Mirage?U1Additional lnformation for the Teachers ReferenceText An Image or a MirageWarm-up ActivitiesFurther ReadingSpeaking SkillsAdditional WorkUnit 1 An Image or a Mirage?Warm-up ActivitiesWarm-up 11. What do you think is the distinction between an image and a mirage?An image

2、 is a general impression that a person, firm, product, etc. gives to the public. A mirage is an optical illusion caused by hot air conditions, especially that of a sheet of water seeming to appear in the desert or on a hot road. It also means figuratively an illusion or hope that cannot be fulfilled

3、. In the text the author defines “mirage” as an illusion, which means “false impression”. So we can roughly say that an image is a true impression whereas a mirage is a false one.Unit 1 An Image or a Mirage?Warm-up 22. Have you ever heard about the expression “eye contact”?Eye contact is a nonverbal

4、 communication strategy. In some cultures, when two people are in conversation, they usually look each other straight in the eye to show their sincerity and honesty. For instance, Southern Europeans look at each other more than Northern Europeans and Americans. An Italian might think that an English

5、man is cold and an Englishman might think that an Italian is very friendly.Unit 1 An Image or a Mirage?Warm-up 33. Can you think of some words or expressions which can be used to describe the virtue of honesty?For example: unassuming, diligent, look somebody straight in the eye, shake hands with som

6、ebody forcefully, tell the truth, have a clean-cut image, be willing to help other people, keep ones promise, never talk with a glib tongue, have a magnetic speaking voice, etc.Unit 1 An Image or a Mirage? Robert L. Shook (1938 ) is chairman of the Board of American Executive Corporation, American E

7、xecutive Life Insurance Company, and Shook Associates Corporation. After graduating from Ohio State University, he embarked on a business career and became a successful salesman. Later he began to write. His works are all about how to create and project an image which inspires trust and faith, and h

8、ow to acquire the traits of charisma, charm, grace and style which are necessary to be a winner. His best books include: How to Be the Complete Professional Salesman (with Herbert M. Shook), Total Commitment (with Ron Bingaman), and Winning Images.AIFTTR1.1Additional lnformation for the Teachers Ref

9、erence1. Robert L. ShookUnit 1 An Image or a Mirage?AIFTTR1.2 Winning images was first published by Macmillan Publishing Co., Inc. in 1977. Based on the theory that nothing succeeds like the appearance of success, Robert L. Shook presents in this 21-chapter book the components of the winning image,

10、and in clear, step-by-step instructions shows the reader how to select, and then systematically create, the “right” image for him or her as well as for his or her business. This book offers helpful tips to everyone aiming for the winners circle. Whether you are just starting out in a new career, str

11、uggling alone, or already established, youll learn how to play from a position of strength, with the psychological advantage of knowing that your image is helping you to the fullest.Unit 1 An Image or a Mirage?AIFTTR2.12. HollywoodHollywood is a district within the city of Los Angeles, California, U

12、. S., whose name is synonymous with the American motion-picture industry. Lying northwest of downtown Los Angeles, it is bounded by Hyperion Avenue and Riverside Drive (east), Beverly Boulevard (south), the foothills of Santa Monica Mountains (north), and Beverly Hills (west). Since the early 1900s,

13、when movie-making pioneers found in Southern California an ideal blend of mild climate, much sunshine, varied terrain, and a large labour market, the image of Hollywood as the fabricator of tinseled cinematic dreams has become worldwide. An adobe was the first house built (1853) Unit 1 An Image or a

14、 Mirage?AIFTTR2.2on the site near Los Angeles, which was then a small city in the new state of California. Hollywood was laid out as a real-estate subdivision in 1887 by Horace Wilcox, a prohibitionist from Kansas who envisioned a community based on his sober religious principle. His wife, Daeida, n

15、amed the area after the home of a friend in Chicago. In 1910, because of an inadequate water supply, Hollywood residents voted to consolidate with Los Angeles. In 1908 one of the first storytelling movies, The Count of Monte Cristo, was completed in Hollywood after its filming had begun in Chicago.

16、In 1911 a site on Sunset Boulevard was turned into Hollywoods first studio, and soon about 20 companies were producing films in the area. In 1913 Cecil B, deUnit 1 An Image or a Mirage?AIFTTR2.3Mille, Jesse Lasky, and Samuel Goldwyn produced the Squaw Man in a bam one block from present-day Hollywoo

17、d Boulevard and Vine Street, and more box-office successes soon followed. Hollywood had become the centre of the United States motionpicture industry by 1915, as more independent filmmakers relocated there from the East Coast. For more than three decades, from the silent screen through the advent of

18、 the talking picture, such men as D. W. Griffith, Goldwyn, Adolph Zukor, William Fox, Louis B. Mayer, Darry F. Zanuck, and Harry Cohn served as overlords of the great film studies 20th Century-Fox, Metro-Goldwyn-Mayer, Paramount, Pictures, Columbia, Warner Brothers, and others. Among the writers who

19、Unit 1 An Image or a Mirage?AIFTTR2.4were fascinated with Hollywood in its “golden age” were the novelists F. Scott Fitzgerald, Aldous Huxley, Evelyn Waugh, and Nathanael West. After World War II, film studios began to move outside Hollywood; and location filming around the world emptied many of the

20、 famous lots and sound stages or turned them over to television show producers. With the advent of television, Hollywood began to alter its functions. By the early 1960s it hadbecome the source of much of American network television entertainment. Among the features of Hollywood, aside from its work

21、ing studios, are the Hollywood Bowl (1919; a natural amphitheatre “Symphonies Under the Stars” has taken place since 1922), the Unit 1 An Image or a Mirage?AIFTTR2.5Pilgrimage Play Amphitheater and Greek Theatre in Griffith Park, Manns (formerly Graumans) Chinese Theater (with footprints and handpri

22、nts of many stars in its concrete forecourt), and the California Art Club. Many stars, past and present, live in neighbouring communities such as Beverly Hills and Bel Air, and the Hollywood Cemetery contains the crypts of such perform of the gilded past as Rudolph Valentino, Douglas Fairbanks, and

23、John Gilbert. Hollywood Boulevard, however, once a chic thoroughfare, became rather tawdry in the late 20th century, with the demise of old studio Hollywood.Unit 1 An Image or a Mirage?AIFTTR33. James Bond James Bond is a fictional British secret agent with the code name 007 (pronounced double 0 sev

24、en). He is the central character in numerous movies by Charles Broccoli. These include Goldfinger and Tomorrow Never Comes. In the last 30 years these have all been made into movies. There have been 5 actors who have brought the legend to the screen including Sean Connery and most recently Pierce Br

25、osnan.Unit 1 An Image or a Mirage?AIFTTR44. Goldfinger Goldfinger is one of the 21 James Bond films, named after the villain. Goldfinger is a gold-obsessed master criminal attempting to rob the famous American gold bank Fort Knox.Unit 1 An Image or a Mirage?Text An Image or a Mirage?NotesIntroductio

26、n to the Author and the ArticlePhrases and ExpressionsExercisesMain idea of the TextUnit 1 An Image or a Mirage?MIOTT1Main idea of the Text This selection is chosen from Chapter 17 of Winning Images by Robert L. Shook, an American writer and businessman. It depicts, as the title suggests, the identi

27、fication of varied mirages as opposed to a winning image. The author mentions four factors which influence peoples judgment of human honesty. Namely, eye contact, a firm handshake, a clean-cut appearance, the ability to speak well in public, and the effect produced on the listener by the sound of a

28、name. These elements are thought to be the constituents of a winning image, and are commonly used by most people as criteria of judging integrity and personality. By citing examples respecting each of these elements, the author argues that allUnit 1 An Image or a Mirage?MIOTT2these factors are merel

29、y “window dressing” and that the criteria involved are sometimes invalid and misleading. In doing so, he encourages the reader to look further into a person than what he or she sees at face-value. Fundamentally he wants the reader to look deeper as the qualities a person shows may not truly represen

30、t his or her actual personality.Unit 1 An Image or a Mirage?Introduction to the Author and the articleIntroduction to the Author and the Article Robert L. Shook (1938 - ) is an American author and businessman. After he graduated from Ohio State University, he embarked on a business career and became

31、 a successful salesman. Later he began to write. His works are all about how to create and project an image which inspires trust and faith, and how to acquire the traits of charisma, charm, grace and style which are necessary to be a winner. Among his best books are How To Be The Complete Profession

32、al Salesman, Total Commitment and Winning Images. In Winning Images heUnit 1 An Image or a Mirage?Introduction to the Author and the article2presents the components of a winning image, and in clear, step-by-step instructions shows the readers how to select, and then systematically create, a right im

33、age for them as well as for their business. This selection is chosen from Chapter 17 of Winning Images, in which he encourages the readers to look further into a person than what one sees at face-value. Fundamentally he wants the readers to look deeper as the qualities a person shows may not truly r

34、epresent his or her actual personality.Unit 1 An Image or a Mirage?Part2_T1 There is a distinct difference between a winning image and a mirage. A mirage is an illusion, and in your quest for a winning image, you must be capable of identifying such mirages.Robert L. ShookAn Image or a Mirage?TextUni

35、t 1 An Image or a Mirage? One of the common misread images stems from what people think about eye contact. How many times have you heard, “You can tell hes an honest man because he looks you straight in the eye.” Evidently, many people must believe that a dishonest man feels so ashamed that hes not

36、telling the truth that he cant even face them directly. But what about an honest individual who is too shy to look straight at you? Furthermore, a good can artist knows that many people judge integrity by the way one looks at them, so he deliberately includes eye contact in his act. Because you cant

37、 count on eye contact as an infallible test, you should never use it to evaluate another persons honesty. Nonetheless, since most people do judge others by this criterion, be sure that you always look them squarely in the eye. Part2_T2Unit 1 An Image or a Mirage?Part2_T3 Evaluating a mans honesty by

38、 the way he looks at you makes no more sense than judging his integrity by the way your dog or cat reacts to him. Yet how many times have you heard a dogs master say, “Thats interesting Thor doesnt take to strangers very often. Hes a good judge of human nature, and the fact that hes friendly with yo

39、u tells me some good things about you.” Once when I was in the home of a m prospect, his cat, Tiger, took such a liking to me that he sat on my shoulder during my entire sales presentation. When I was finished, my prospects wife said, “Mr. Shook, Tiger only does that with members of our immediate fa

40、mily. You must be a very honest person for her to be so friendly to you.”Unit 1 An Image or a Mirage?Part2_T4 The truth of the matter was that I refrained from pushing the cat off because I was afraid shed rip my suit or scratch my eyes out. However, I replied, “Yes, maam, Tiger obviously has some k

41、ind of instinct that enables her to accurately judge humans. She sure is a good judge of character.” Even though Tiger happened to be right in my case, I personally put very little faith in an animals instinctual ability to judge people. Id say his reactions have more to do with odors and body movem

42、ent.Unit 1 An Image or a Mirage?Part2_T5 Some people judge another person by the way he or she shakes hands. A good, strong grip represents character, while a “dead fish” handshake! is a bad sign. 1, too, dislike the flabby handshake with no life to it, but I am careful not m to use it as a basis fo

43、r judging an individual. Again, its too easy for a con artist to put a hearty handshake into his act. Though you should give a firm handshake so youll immediately create a good impression, dont place too much weight on the next fellows grip; it doesnt tell you anything concrete about him. Unit 1 An

44、Image or a Mirage?Part2_T6 Theres certain clean-cut appearance that creates an honest image. For example, a blond, blue-eyed young man with a boyish grin and a look that typifies the boy-next-door, All-American type will almost always inspire confidence in mothers. There is no logical reason for pla

45、cing such blind faith in a man simply because of the way he looks, yet most people do make such quick judgments. Conversely, the seedy man with dark oily skin, greasy black hair, and a moustache is not considered honest-looking. Similarly, a woman may have them looks which are usually associated wit

46、h those of a streetwalker, whereas a high-priced call girl may look refined and refreshing. Naturally, clothes and in the case of women cosmetics, Unit 1 An Image or a Mirage?have a great deal to do with such aforementioned appearances, but unfortunately a persons m natural looks, over which he or s

47、he has little control, play an important part in the judgments most people will make. I pity the hard-working, honest salesman who was born with the looks that make people automatically think, “Hes not the kind of man Id want to buy a used car from!” On the other hand, a very devious individual may

48、look like the type you can trust. How can you be sure that the hitchhiker who looks so clean-cut is any less dangerous than the one who, because of his appearance, looks like a risk? And how can you be sure that this one really is a risk? The point is that we are most often being completely unreason

49、able in making such snap decisions.Part2_T7Unit 1 An Image or a Mirage?Part2_T8 On a larger scale, voters often react favorably to a politician simply because of his clean-cut appearance. His opponent is often judged negatively because he has not been blessed with natural looks that generate trust.

50、This kind of judgment is erroneous, and the consequences can produce devastating results. Granted, many people vote for a candidate strictly because of political issues, but the clean-cut image can tip the scales in favor of the wrong man in a close election. We make snap judgments about people on t

51、he basis of how they express themselves. To revert to politics, many voters Unit 1 An Image or a Mirage?judge a candidates ability by the way he makes a public speech. But though a candidate may be an effective speaker, he may not be capable of doing the job for which he is running. I know many high

52、ly talented men who simply have not developed an ability to speak well in public, but who are excellent in communicating with others on a one-to-one basis. The ability to express yourself strongly is always important, but we are too often wrongly impressed by the man who comes across as eloquent, si

53、nce it is always possible that this virtue is only “skin-deep.” Yet it is easy to imagine a politician with a clean-cut look and a magnetic speaking voice romping all over his unassuming but better qualified opponent. He wins solely because his image is convincing. Part2_T9Unit 1 An Image or a Mirag

54、e?Part2_T10 After many years of interviewing and hiring salesmen, I have reached the conclusion that the man with the glib tongue doesnt necessarily become the top producer. Though there is a definite advantage in having a “natural” selling personality, more often than not the salesman with good wor

55、king habits, proper motivation, and commitment is the one who becomes the best in his company. Too often, the sales manager who hires salesmen simply because of their extroverted and flamboyant personalities will have a high turnover.Unit 1 An Image or a Mirage? Another influencing factor is the eff

56、ect produced on the listener by the sound of a name. At some time or another, weve all been guilty of hastily forming an unwarranted opinion when we hear a “winning name” as opposed to a “losing” one. Hollywood recognized this fact long ago when the studios began changing the stars real names. One o

57、f my favorite movie lines is James Bonds response to Pussy Galore, the heroine in the movie Goldfinger. Meeting her for the first time, he can only exclaim, “I must be dreaming!” Had her name been Harriett Finkelstein, the audience would never have been able to appreciate one of the screens all-time

58、 great names! Yet, no matter how great a name is, using it as a criterion in evaluating character is just as illogical as determining a persons value by a handshake.Part2_T11Unit 1 An Image or a Mirage?Part2_T12 The beautiful, sexy redhead isnt always the best bed partner, nor is the big, strong man

59、, whom we usually expect to be the hero, always braver than the small, frail man on the battlefield. Likewise, there is no sound reason for believing that the out-of-town attorney or consultant is any more of an expert than the local man. Just because your dentist has to book you six months in advan

60、ce does not automatically mean that he does the best root-canal work. Nor will the insurance agent who drives a Mercedes necessarily give you better service than the agent who drives a Ford sedan. Having to go through a main switchboard, a receptionist, and a private secretary before you get to spea

61、k with your attorney is noUnit 1 An Image or a Mirage?Part2_T13indication of his legal abilities. I also hope you dont withdraw all your savings from Fourth Bank and deposit them with Third Bank just because their new home office building is several stories taller. It is equally unreasonable to assu

62、me that a hospital-clean restaurant serves the best food. True, all these factors are nice window dressing, and they shouldnt be completely ignored, but other more important factors must be considered before you make any final decisions about those with whom youll do business.Unit 1 An Image or a Mi

63、rage?Part2_T14 Many images are only mirages that we have been conditioned to accept as the real thing. So dont be fooled the next time somebody tells you that Truman Blue is a great guy because of his wonderful smile, the way he looks people straight in the eye when he talks to them, his firm handsh

64、ake, and his remarkable rapport with pets!Unit 1 An Image or a Mirage?James Bond: a fictional British secret agent with the code name 007 (pronounced double 0 seven). He is the central character in numerous films by Charles Broccoli. These include Goldfinger and Tomorrow Never Comes. In the last 30

65、years these have all been made into movies. There have been 6 actors who have brought the legend to the screen including Sean Connery, Pierce Brosnan and most recently Daniel Craig.the boy-next-door, All-American type: an idealistic figure who represents traditional values, such as dependability, ho

66、nesty and moral virtuea “dead-fish” handshake: a cold, limp handshake NotesPart2_TA_Notes1Unit 1 An Image or a Mirage?Part2_TA_Notes2Goldfinger: one of the James Bond films, named after the villain. Goldfinger is a gold-obsessed master criminal attempting to rob the famous American gold bank Fort Kn

67、ox.Pussy Galore: This name is a double entendre. “Pussy” is a euphemism for the female sexual organ, and “Galore” means “abundant.”NotesHarriett Finkelstein: a fictional name of a woman who is bland and sexlessa Mercedes: an expensive German cara Ford sedan: an American carUnit 1 An Image or a Mirag

68、e?Part2_TA_Notes3NotesFourth Bank: a bank the author has invented to emphasize his point (same with Third Bank)Truman Blue: a fictional American name which is used to indicate a person who is very patrioticeye contact: In English-speaking countries, it is generally considered to be a polite behavior

69、 to look at each other straight in the eye when two people are in conversation. Eye contact has thus become a nonverbal communication strategy in social interactions. Those who fail to employ this technique are usually regarded as impolite or lack of honesty.Unit 1 An Image or a Mirage?Part2_TA_Note

70、s4Noteseye contact: In English-speaking countries, it is generally considered to be a polite behavior to look at each other straight in the eye when two people are in conversation. Eye contact has thus become a nonverbal communication strategy in social interactions. Those who fail to employ this te

71、chnique are usually regarded as impolite or lack of honesty.immediate family: family members that are most closely related to one another, i. e. parents, children, brothers and sistersUnit 1 An Image or a Mirage?Part2_TA_Notes5Notesstreet-walker v. s. call girl: A street-walker ( also known as stree

72、t-girl) IS a prostitute who looks for customers on the streets while a call girl is one who makes appointments by telephone. Other terms for prostitutes include hooker, whore, harlot, etc.on a one-to-one basis: in a person-to-person conversationa natural selling personality: an innate ability to sel

73、l goodsa high turnover: a high rate at which workers are hired by a firm to fill the places of those who have left in a particular period of timeUnit 1 An Image or a Mirage?Part2_TA_Notes6Notesall-time great names: the greatest names ever knowna hospital-clean restaurant: a restaurant which is as cl

74、ean as a hospital; a clean and hygienic restaurantUnit 1 An Image or a Mirage?in quest for: trying to find; seeking what about: what do you think about (sth.)stem from: arise from; have as its origin or cause take to: start to likecount on: rely on with confidencetake a liking to: be fond ofhave to

75、do with sb. (sth.): be connected with or related to sb. (sth.)tip the scales: give a slight advantage to sb. or sth.be blessed with sb. (sth.): be fortunate in having sb. (sth.)Phrases and ExpressionsPart2_TA_ Phrases and Expressions1Unit 1 An Image or a Mirage?Part2_TA_ Phrases and Expressions2reve

76、rt to: talk about again; go back to (a former subject of conversation)come across: make an impression of the specified typemore often than not: very frequentlyas opposed to: in contrast toPhrases and ExpressionsUnit 1 An Image or a Mirage?形象还是表象？形象还是表象？Part2_TA_t1成功的形象和表象之间有明显的区别。表象是一种虚假的现象，要成功的形象和表

77、象之间有明显的区别。表象是一种虚假的现象，要想寻求成功的形象，你必须能够识别这类表象。想寻求成功的形象，你必须能够识别这类表象。有一种形象常被误识，其根源在于人们对目光接触的看法。有一种形象常被误识，其根源在于人们对目光接触的看法。“他直他直视你的眼睛，一定是个老实人。视你的眼睛，一定是个老实人。”这类话你不知听过多少遍了。显然，这类话你不知听过多少遍了。显然，许多人一定认为，不老实的人说假话会感到惭愧，甚至不敢面对别人。许多人一定认为，不老实的人说假话会感到惭愧，甚至不敢面对别人。可是，假如一个老实人因为怕羞而不敢直视你呢？再说，骗人的老手知可是，假如一个老实人因为怕羞而不敢直视你呢？再说，

78、骗人的老手知道，人们通常判断一个人是否诚实，主要看这个人如何打量他们，所以道，人们通常判断一个人是否诚实，主要看这个人如何打量他们，所以他会故意把目光接触纳入其行为。既然你不能指望靠目光接触来做出绝他会故意把目光接触纳入其行为。既然你不能指望靠目光接触来做出绝对可靠的判断，那么你最好别用这个办法评价别人是否诚实。不过，既对可靠的判断，那么你最好别用这个办法评价别人是否诚实。不过，既然大多数人的确都用这个标准判断他人，你一定要经常直视他们的眼睛。然大多数人的确都用这个标准判断他人，你一定要经常直视他们的眼睛。Translation of the Text罗伯特罗伯特L舒克舒克Unit 1 An

79、Image or a Mirage?Part2_TA_t2根据对方是否注视你的眼睛来评判他是否诚实，与根据你的狗或猫根据对方是否注视你的眼睛来评判他是否诚实，与根据你的狗或猫对来客的反映来判断这位客人的人品一样，是毫无道理的。可是，你不对来客的反映来判断这位客人的人品一样，是毫无道理的。可是，你不止一次听到狗的主人说：止一次听到狗的主人说：“真有意思真有意思! ! 索尔是不大喜欢陌生人的。索尔是不大喜欢陌生人的。他判断人品很在行。他对你友好，这让我知道你身上有优点。他判断人品很在行。他对你友好，这让我知道你身上有优点。” 有一有一次，我来到一个可能成为我客户的人的家中，他的猫次，我来到一个可能

80、成为我客户的人的家中，他的猫“虎仔虎仔”对我如此对我如此欢喜，在我对产品进行推销的整个过程中，它竟然一直趴在我肩上。我欢喜，在我对产品进行推销的整个过程中，它竟然一直趴在我肩上。我讲完之后，女主人说道：讲完之后，女主人说道：“舒克先生，虎仔对我们自家人才会这样。一舒克先生，虎仔对我们自家人才会这样。一定是因为你为人忠厚，它才对你那么友好。定是因为你为人忠厚，它才对你那么友好。”其实，当时我没把那只猫推开，是因为担心它会撕破我的衣服或抓其实，当时我没把那只猫推开，是因为担心它会撕破我的衣服或抓出我的眼珠。但我却回答说：出我的眼珠。但我却回答说：“是呀，夫人，虎仔显然具有某种本能能是呀，夫人，虎仔

81、显然具有某种本能能对人进行准确的判断。它的确善于判断人品。对人进行准确的判断。它的确善于判断人品。” 虽然，对于我的情况虽然，对于我的情况来说，虎仔碰巧判断正确，但我个人并不相信动物具有判断人类的本能。来说，虎仔碰巧判断正确，但我个人并不相信动物具有判断人类的本能。依我看，动物对人所做出的反映更多是与人的体味和身体动作有关。依我看，动物对人所做出的反映更多是与人的体味和身体动作有关。Unit 1 An Image or a Mirage?Part2_TA_t3有些人根据他人的握手方式来判断对方。得体而有力度的握手表现有些人根据他人的握手方式来判断对方。得体而有力度的握手表现一个人的个性，而一个

82、人的个性，而“死鱼死鱼”般软绵绵的握手方式则不是好迹象。我也不般软绵绵的握手方式则不是好迹象。我也不喜欢握手时那种软弱无力毫无生气的样子，但却谨慎小心，不把它作为喜欢握手时那种软弱无力毫无生气的样子，但却谨慎小心，不把它作为判断人的标准。再说，骗人的老手在与人握手时很容易装出热情有力的判断人的标准。再说，骗人的老手在与人握手时很容易装出热情有力的样子。虽说握手时你应该用力，这样就立刻留给对方一个良好的印象，样子。虽说握手时你应该用力，这样就立刻留给对方一个良好的印象，但下次有人紧握你的手时，你别太当真，因为这并不能告诉你关于他的但下次有人紧握你的手时，你别太当真，因为这并不能告诉你关于他的具体

83、情况。具体情况。某些整洁清秀的外表会塑造诚实的形象。譬如，金发碧眼的年轻人，某些整洁清秀的外表会塑造诚实的形象。譬如，金发碧眼的年轻人，面带稚笑、一脸典型的邻家男孩的表情，这种地道的美国人的特征几乎面带稚笑、一脸典型的邻家男孩的表情，这种地道的美国人的特征几乎总能激起别人的信赖。单凭外表盲目相信别人，从逻辑上讲毫无道理。总能激起别人的信赖。单凭外表盲目相信别人，从逻辑上讲毫无道理。然而，大多数人的确就这样草率判断别人。相反，皮肤油黑、毛发油腻、然而，大多数人的确就这样草率判断别人。相反，皮肤油黑、毛发油腻、留着小胡须、脏兮兮的男人，不会被认为看上去老实。同样，某个女人留着小胡须、脏兮兮的男人，

84、不会被认为看上去老实。同样，某个女人的长相可能让人联想到街头妓女，而开价很高的应召女郎看上去可能会的长相可能让人联想到街头妓女，而开价很高的应召女郎看上去可能会显得娴静清新。以上所谈的外表问题自然与着装显得娴静清新。以上所谈的外表问题自然与着装 如果是女性的话如果是女性的话与化妆品有很大的关系。但不幸的是，不为人所控制的、与化妆品有很大的关系。但不幸的是，不为人所控制的、Unit 1 An Image or a Mirage?Part2_TA_t4与生俱来的外貌在大多数人的判断中起着重要的作用。我很同情那些勤与生俱来的外貌在大多数人的判断中起着重要的作用。我很同情那些勤奋而又老实的推销员，他们

85、天生的那幅相貌让人不由自主地这样想：奋而又老实的推销员，他们天生的那幅相貌让人不由自主地这样想：“这种人的二手车我可不想买！这种人的二手车我可不想买！” 另一方面，一个阴险的人也许看上去另一方面，一个阴险的人也许看上去像那种可信之人。仅仅因为外表，你怎能断定一个看上去像个危险分子像那种可信之人。仅仅因为外表，你怎能断定一个看上去像个危险分子的搭车人，比一个整洁清秀的搭车人更危险吗？你怎能肯定这个人就一的搭车人，比一个整洁清秀的搭车人更危险吗？你怎能肯定这个人就一定是个危险人物呢？问题在于，我们往往毫无道理地草率做出这样的决定是个危险人物呢？问题在于，我们往往毫无道理地草率做出这样的决定。定。从

86、更大的范围上讲，选民们往往仅因为某个政客的外表整洁清秀而从更大的范围上讲，选民们往往仅因为某个政客的外表整洁清秀而对他做出有利的反应。其竞争对手经常被否决，则是因为上苍没有赐给对他做出有利的反应。其竞争对手经常被否决，则是因为上苍没有赐给他取信于人的外表。这种判断是错误的，其后果可能是灾难性的。诚然，他取信于人的外表。这种判断是错误的，其后果可能是灾难性的。诚然，许多选民投票选某位候选人完全是出于政治原因，但在势均力敌的选举许多选民投票选某位候选人完全是出于政治原因，但在势均力敌的选举中，整洁清秀的形象可能会有利于不该当选之人，从而使他占据上风。中，整洁清秀的形象可能会有利于不该当选之人，从而

87、使他占据上风。Unit 1 An Image or a Mirage?Part2_TA_t4我们常常根据一个人的表达能力而做出轻率的判断。再回到政治话我们常常根据一个人的表达能力而做出轻率的判断。再回到政治话题上来，许多选民仅仅根据候选人公开演讲的方式就对他的能力做出判题上来，许多选民仅仅根据候选人公开演讲的方式就对他的能力做出判断。然而，一个候选人可能非常善于演说，他却未必胜任其所竞选的职断。然而，一个候选人可能非常善于演说，他却未必胜任其所竞选的职位。我认识许多才能杰出的人物，他们只是尚未培养出在公开场合演讲位。我认识许多才能杰出的人物，他们只是尚未培养出在公开场合演讲的才能，但在与别人一

88、对一的交流中却表现极为出色。充分表达己见的的才能，但在与别人一对一的交流中却表现极为出色。充分表达己见的能力固然重要，但我们对于那些让人感觉善于辞令的人，往往产生错误能力固然重要，但我们对于那些让人感觉善于辞令的人，往往产生错误的印象，因为很多情况下这种优点仅仅只是的印象，因为很多情况下这种优点仅仅只是“表面现象表面现象”而已。不难想而已。不难想象，一位外表整洁清秀、讲话娓娓动听的政客会轻而易举战胜一位不张象，一位外表整洁清秀、讲话娓娓动听的政客会轻而易举战胜一位不张扬却更为合格的对手。他之所以取胜仅仅是因为其形象令人信服。扬却更为合格的对手。他之所以取胜仅仅是因为其形象令人信服。经过多年面试

89、和聘用销售人员之后，我得出这样的结论：经过多年面试和聘用销售人员之后，我得出这样的结论： 油嘴滑油嘴滑舌的人未必是顶级的生财人。舌的人未必是顶级的生财人。“天生天生”就会做生意的人固然有一定的优就会做生意的人固然有一定的优势，但很多时候，具有良好的工作习惯、正当动机和奉献精神的那种推势，但很多时候，具有良好的工作习惯、正当动机和奉献精神的那种推销员却成了公司里最出色的人。通常，如果销售经理聘用一些性格外向销员却成了公司里最出色的人。通常，如果销售经理聘用一些性格外向而又善于炫耀自己的销售人员，就会造成人员变动率的上升。而又善于炫耀自己的销售人员，就会造成人员变动率的上升。Unit 1 An I

90、mage or a Mirage?Part2_TA_t4姓名的听觉效果对听者产生的效应也是一个重要的因素。有时，我姓名的听觉效果对听者产生的效应也是一个重要的因素。有时，我们听到一个相对于们听到一个相对于“难听难听”而言的而言的“动听动听”名字，就匆忙形成毫无根据名字，就匆忙形成毫无根据的看法，这实在是惭愧。好莱坞制片厂很久以前就意识到这一点，于是的看法，这实在是惭愧。好莱坞制片厂很久以前就意识到这一点，于是便更改影星的真实姓名。我最喜欢的一句台词，就是电影便更改影星的真实姓名。我最喜欢的一句台词，就是电影金手指金手指中中詹姆斯詹姆斯邦德对女主角邦德对女主角Pussy Galore说的话。初次

91、遇见她时，他不禁说的话。初次遇见她时，他不禁惊叹道：惊叹道：“我一定是在做梦吧！我一定是在做梦吧！” 假如女主角的名字叫做假如女主角的名字叫做Harriet Finkelstein，观众恐怕将永远欣赏不到银幕上最叫座的那样一个盛名。，观众恐怕将永远欣赏不到银幕上最叫座的那样一个盛名。然而，不管一个人的名字多么了不起，以此为标准去评价一个人的个性，然而，不管一个人的名字多么了不起，以此为标准去评价一个人的个性，和以握手方式评定一个人的价值一样，同样不合逻辑。和以握手方式评定一个人的价值一样，同样不合逻辑。漂亮性感的红发女郎未必就是床笫之欢的最佳搭档，高大健壮的男漂亮性感的红发女郎未必就是床笫之欢

92、的最佳搭档，高大健壮的男人也未必如此。然而，我们往往认为这种男人个个都是战场上的英雄，人也未必如此。然而，我们往往认为这种男人个个都是战场上的英雄，总比那些瘦小的男人更加勇猛。同样，认为外地律师或顾问比本地的更总比那些瘦小的男人更加勇猛。同样，认为外地律师或顾问比本地的更专业，理由也欠妥。仅仅因为你看牙医得提前半年预约，未必表明他最专业，理由也欠妥。仅仅因为你看牙医得提前半年预约，未必表明他最擅长口腔业务。开梅赛德斯车的保险代理人提供给你的服务未必比擅长口腔业务。开梅赛德斯车的保险代理人提供给你的服务未必比Unit 1 An Image or a Mirage?Part2_TA_t5开福特车的

93、更为周到。在与你的律师通话前，先打总机，再找接待员，开福特车的更为周到。在与你的律师通话前，先打总机，再找接待员，然后找私人秘书，并不能说明这个律师打官司的能力。我还希望你们不然后找私人秘书，并不能说明这个律师打官司的能力。我还希望你们不要因为第三银行新建的总部办公大楼比第四银行的高出几层，就把全部要因为第三银行新建的总部办公大楼比第四银行的高出几层，就把全部存款从第四银行转入第三银行。认为清洁卫生的餐馆提供美味佳肴也同存款从第四银行转入第三银行。认为清洁卫生的餐馆提供美味佳肴也同样没有道理。确实，所有这些因素都是漂亮的门面装饰，不能完全忽视。样没有道理。确实，所有这些因素都是漂亮的门面装饰，

94、不能完全忽视。不过，在你最终抉择生意伙伴之前，必须要考虑到比之更为重要的其他不过，在你最终抉择生意伙伴之前，必须要考虑到比之更为重要的其他因素。因素。许多形象只不过是表面现象，我们却习惯上把它们当作真实情况去许多形象只不过是表面现象，我们却习惯上把它们当作真实情况去接受。下次，有人对你说：接受。下次，有人对你说： 杜鲁门杜鲁门布鲁是个了不起的家伙，因为他布鲁是个了不起的家伙，因为他笑容可掬，与人交谈直视对方眼睛，和人握手很有力度，而且对宠物极笑容可掬，与人交谈直视对方眼睛，和人握手很有力度，而且对宠物极有感情。这时你可别上当受骗噢！有感情。这时你可别上当受骗噢！Unit 1 An Image

95、or a Mirage?Part2_TA1_in your. in your quest for a winning image, you must be capable of identifying such mirages.in search of a winning image, you must be able to recognize such false ImpressionsUnit 1 An Image or a Mirage?Part2_TA2_One of the One of the common misread images stems from what people

96、 think about eye contact.One of the common misunderstood images is due to peoples opinion of eye contact; People who use eye contact as a criterion often interpret a persons image wrongly.Unit 1 An Image or a Mirage?Part2_TA2_a dishonest. a dishonest man feels so ashamed that hes not telling the tru

97、th that he cant face them directly. if a dishonest man does not tell the truth, he will feel ashamed and therefore does not have the courage to face other people directly.Unit 1 An Image or a Mirage?Part2_TA2_so he so he deliberately includes eye contact in his act. so he intentionally looks other p

98、eople straight in the eye.Unit 1 An Image or a Mirage?Part2_TA2_evaluating a mansEvaluating a mans honesty by the way he looks at you makes no more sense than judging his integrity by the way your dog or cat reacts to him.Judging a mans honesty by the way he looks at you is as illogical as judging h

99、is integrity by the way your dog or cat responds to him; It is unreasonable to judge a persons integrity on the basis of your pets response to him, and it is equally unreasonable to judge his honesty by eye contact.Unit 1 An Image or a Mirage?Part2_TA2_even thoughEven though Tiger happened to be rig

100、ht in my case, I personally put very little faith in an animals instinctual ability to judge people.Although the cats judgment of my integrity was coincidentally correct, I myself hardly believe that an animal has a natural ability to judge human integrity.Unit 1 An Image or a Mirage?Part2_TA3_dont

101、place too muchdont place too much weight on the next fellows grip .dont attach great importance to a persons handshake next time .Unit 1 An Image or a Mirage?Part2_TA4_he has not he has not been blessed with natural looks that generate trust. he is not fortunate enough to be born with the kind of ap

102、pearance that makes people trust him.Unit 1 An Image or a Mirage?Part2_TA4_the clean-cut. the clean-cut image can tip the scales in favor of the wrong man in a close election. in an election in which two candidates have almost an equal opportunity to win, the one with a clean-cut appearance may have

103、 more voters than the other who might be more competent.Unit 1 An Image or a Mirage?Part2_TA6_to revert to politicsTo revert to politics.Lets come back to the topic of political election.Unit 1 An Image or a Mirage?Part2_TA6_this virtue is onlythis virtue is only “skin-deep”.this merit or advantage

104、does not have a long-lasting effectUnit 1 An Image or a Mirage?Part2_TA7_just becauseJust because your dentist has to book you six months in advance doesnt automatically mean that he does the best root-canal work.The fact that your dentist has to make an appointment with you six months ahead of the

105、actual checkup does not necessarily mean that he is most skilled at dealing with dental diseases.Unit 1 An Image or a Mirage?Part2_TA7_in quest forExamples:in quest for trying to find; seekingEvery weekend he would go to the city library in quest for books and periodicals on cultural heritage for hi

106、s research project.The president went on to say that he was going to Europe in quest for a potential investor so as to establish a joint venture.Unit 1 An Image or a Mirage?Part2_TA8_stem fromExamples:stem from arise from; have as its origin or causeThey all think that the present wave of strikes st

107、ems from discontent among the lower-paid workers rather than the poor working conditions.People living in that area still observe the customs which stemmed from circumstances that have long since changed.Unit 1 An Image or a Mirage?Part2_TA8_integrityExamples:integrity n. quality of being honest and

108、 morally uprightHes a man of integrity; he wont break his promise.He was praised by all his colleagues for his fairness and high integrity.Unit 1 An Image or a Mirage?Part2_TA1_count onExamples:count on rely on with confidenceThe old couple liked their daughter-in-law very much, for she seemed a str

109、ong woman who could be counted on to produce an heir.Susans father told her that Sam was an honest man and could be counted on for everything in the future if she married him.Unit 1 An Image or a Mirage?Part2_TA4_infallibleExamples:infallible adj. never failing; always effective; incapable of making

110、 mistakes or doing wrongAs a journalist, Jack Smith has an infallible nose for a story.Although he was experienced, he was not always infallible in everything he did.Unit 1 An Image or a Mirage?Part2_TA4_squarelyExamples:squarely adv. so as to form a right angle; directly centeredHer hat was set squ

111、arely on her head.They faced each other squarely as if ready for a fist fight.Unit 1 An Image or a Mirage?Part2_TA5_make senseExamples:make sense have an understandable meaningThese words are jumbled up and dont make any sense at all.The letter was so badly written that I couldnt make any sense of i

112、t.Unit 1 An Image or a Mirage?Part2_TA6_take toExamples:take to start to like Jean said that she had taken to the young professor since she attended his lecture the first day at college.He didnt take to classical music very much until he went to the concert with some of his colleagues a year ago.Uni

113、t 1 An Image or a Mirage?Part2_TA7_take a liking toExamples:take a liking to be fond of The old man has taken a strong liking to fishing even since his retirement from the company three years ago. Jack said that he had taken a strange liking to the middle-aged woman the moment he saw her on the deck

114、.Unit 1 An Image or a Mirage?Part2_TA7_refrain fromExamples:refrain from keep oneself from For better health I suggest you should refrain from drinking and eating too much.Please refrain from smoking during the presentation.Unit 1 An Image or a Mirage?Part2_TA8_ripExamples:rip vt. divide or make a h

115、ole in (sth.) by pulling sharplyI tried not to rip the paper as I unwrapped it.He ripped the letter across and threw the halves into the basket.Unit 1 An Image or a Mirage?Part2_TA8_have to do withExamples:have to do with be connected with or related to somebody or somethingThis book has to do with

116、English teaching methodology; you should read itover carefully before you write the lesson plan.All the participants in the discussion knew that what he was talking about had nothing to do with the topic.Unit 1 An Image or a Mirage?Part2_TA_converselyExamples:conversely adv. if turned the other way

117、around; oppositely You can add the fluid to the powder or, conversely, the powder to the fluid.Malaysia and Indonesia rely on open markets for forest and fishery industry.Conversely, some Asian countries are highly protectionist.Unit 1 An Image or a Mirage?Part2_TA_ seedyExamples:seedy adj. shabby-l

118、ooking; disreputableWe were staying in a seedy hotel close to the red light district.Mrs. Black, a mother of two kids, is a very seedy woman; she does not likeeverything neat and arranged in an orderly way.Unit 1 An Image or a Mirage?Part2_TA_aforementionedExamples:aforementioned (also aforesaid) ad

119、j. (esp. in legal documents) mentioned or referred to earlierThe aforementioned person was acting suspiciously.The aforementioned Mr. Boylett had been based on a real-life member of the staff at Radley.Unit 1 An Image or a Mirage?Part2_TA_deviousExamples:devious adj. cunning; dishonest The governmen

120、t was very devious by incorporating the two acts together.He was not a man of good character, and we found that he was as devious as his adversary was ruthless.Unit 1 An Image or a Mirage?Part2_TA_snapExamples:snap adj. done suddenly without allowing time for careful consideration or preparationDont

121、 make any snap decision until youve calmed down.The opposition is worried that a snap election will be held before they can get organized.Unit 1 An Image or a Mirage?Part2_TA_be blessed withExamples:be blessed with be fortunate in having somebody or somethingChina is blessed with abundant natural re

122、sources, which IS one of the advantages to foreign investors.According to the whether forecast, most parts of the coastal areas m the country would be blessed with timely rains in a couple of days.Unit 1 An Image or a Mirage?Part2_TA_erroneousExamples:erroneous adj. (of a statement, a belief, etc.)

123、incorrectWe must learn to conquer erroneous ideas through debate and reasoning.Some people have the erroneous notion that one can contract AIDS by giving blood.Unit 1 An Image or a Mirage?Part2_TA_devastatingExamples:devastating adj. very destructiveA smouldering cigarette can kindle a devastating b

124、ushfire.It is sometimes believed that extramarital affairs do have a devastating effect on marriage.Unit 1 An Image or a Mirage?Part2_TA_grantedExamples:granted adv. (used to admit the truth of a statement before introducing a contrary argument) yes (but)Granted, its a splendid car, but have you see

125、n how much it costs!“Weve been very successful this year.” “Granted. But can we do it again next year?”Unit 1 An Image or a Mirage?Part2_TA_tip the scalesExamples:tip the scales give a slight advantage to somebody or somethingThe injury to their best player tipped the scales in the opposing teams fa

126、vor. And that could account for their loss of the game.His work experience in a joint venture tipped the scales in his favor in the job interview and he was finally accepted by the foreign-funded company.Unit 1 An Image or a Mirage?Part2_TA_in favor ofExamples:in favor of in sympathy with; in suppor

127、t ofIs the government in favor of the death penalty or against it?He refused a job in government in favor of a university appointment.Unit 1 An Image or a Mirage?Part2_TA_revert toExamples:revert to go back toThe conversation kept reverting to the subject of money.Hes stopped taking drugs now, but h

128、e may revert to taking them again.Unit 1 An Image or a Mirage?Part2_TA_come acrossExamples:come across make an impression of the specified typeHe came across to the voters as being honest, sincere and hard-working.When sober he can come across as an extremely pleasant and charming young man.Unit 1 A

129、n Image or a Mirage?Part2_TA_eloquentExamples:eloquent adj. (of speech or writing) well expressed and effective in persuading peopleI heard him make a very eloquent speech at that dinner party.The defense lawyer made an eloquent plea for his clients acquittal.Unit 1 An Image or a Mirage?Part2_TA_ski

130、n deepExamples:skin-deep adj. not deeply felt or lastingHis political commitment is only skin-deep.Ralph crammed for the test and got a good grade, but his knowledge of the lesson is only skin-deep.Unit 1 An Image or a Mirage?Part2_TA_rompExamples:romp vi. play nosily and roughly with a lot of runni

131、ng and jumping; succeed easily (in a test, etc.)They were watching dogs and little children romping happily in the garden.Being a hard-working student, Jack romped through the examination without the least effort.Unit 1 An Image or a Mirage?Part2_TA_unassumingExamples:unassuming adj. (of a person) q

132、uiet and showing no desire for attention or admirationHe is so unassuming that some people fail to realize how great a man he really was.You would never guess that he holds an important position in his firm he is so unassuming.Unit 1 An Image or a Mirage?Part2_TA_more often than notExamples:more oft

133、en than not very often; frequentlyMore often than not, he goes to see his divorced father who lives in an apartment in the neighboring town.More often than not when she is troubled with personal affairs, she will turn to her supervisor for help.Unit 1 An Image or a Mirage?Part2_TA_flamboyantExamples

134、:flamboyant adj. showy, very confident and extravagantHe wears flamboyant clothes more suited to a rack star than a literary figure.The singer is very popular with the general public, but he is often regarded as being too flamboyant on stage.Unit 1 An Image or a Mirage?Part2_TA_unwarrantedExamples:u

135、nwarranted adj. lacking a good reason; unnecessary and unjustified Any attempt to discuss the issue of human rights was rejected as an unwarranted interference in the countrys internal affairs.He accused the police of using unwarranted brntality.Unit 1 An Image or a Mirage?Part2_TA_rapportExamples:r

136、apport n. sympathetic and harmonious relationshipThe success depends on good rapport between the interviewer and the interviewee.The two countries have established a good rapport after years of communication.Unit 1 An Image or a Mirage?Part2_TA_as opposed toExamples:as opposed to in contrast toThe j

137、uvenile offenders misbehavior should be well treated, as opposed to being punished.I am here on business as opposed to a holiday.Unit 1 An Image or a Mirage?Part2_TA_exercises1.1ExercisesI. Comprehension questions1. 2. 3. 4. Why does the author think eye contact unreliable as a criterion in evaluati

138、ng a persons honesty?Why doesnt the author believe that an animal like a dog or a cat is a good judge of a persons character?The author mentions two ways of shaking hands in the text. Which one does he prefer? Does he use it as a basis for judging a person?Does the author really think that a certain

139、 clean-cut appearance can createUnit 1 An Image or a Mirage?Part2_TA_exercises1.25. 6. 7. 8. Why is the opponent of a favorable clean-cut politician often judged negatively?What kind of salesmen will a sales manager hire in order to make big profits?Why did the studios in Hollywood change the stars

140、real names?How many factors does the author mention in this selection which influence peoples judgment about a persons honesty? What are they?Unit 1 An Image or a Mirage?Part2_TA_exercises2.1II. Topics for Discussion1. 2. 3. 4. The author states that snap judgments about people are often made on the

141、 basis of how they express themselves. How far do you agree with him on this point?What qualities do you think are indispensable to an honest person?“Well to judge depends on well to hear.” What do you think of this popular saying? Give examples to support your argument.By what means do you usually

142、judge a persons honesty? Are they feasible in your practice?Unit 1 An Image or a Mirage?unassumingstemmed from1. ( ) Part2_TA_exercises3.1.1Despite her wealth and position, Linda still remained modest about herself and lived in the same one-storeyed house as before. III. VocabularyA. Replace the ita

143、licized parts in the following sentences with words or phrases from the text that best keep the original meanings.2. ( ) People living on the island still observe the customs which arose from circumstances that have long since changed. Unit 1 An Image or a Mirage?infalliblehad taken toprospectPart2_

144、TA_exercises3.1.23. ( ) One of the good things about the antique dealer is that you can always rely on his unerring ability to spot a fake.4. ( ) It was impossible to tell whether the young man developed a liking for his he gave the feeble pretty cousin or not.5. ( ) George was an experienced and sm

145、art car salesman, and he could recognize an easy potential customer when he saw one.Unit 1 An Image or a Mirage?flabbyMore often than notdeviousPart2_TA_exercises3.1.36. ( ) When I asked him why he hadnt come to the meeting, he gave the feeble excuse that hed forgotten what time it was.7. ( ) Most t

146、imes when I make the effort to visit Katharine, I wonder why I have even bothered. 8. ( ) Disappointingly, he was not a man of good character, and we found that he was as deceitful as his adversary was ruthless.Unit 1 An Image or a Mirage?tipped the scales in her favorrapportPart2_TA_exercises3.1.49

147、. ( ) Her rich experience in language teaching gave her a slight advantage and she finally got the long-cherished position.10. ( ) After working with Jane for many years, we knew each other very well and established a good relationship. Unit 1 An Image or a Mirage?instinctualimmediateB. Find the wor

148、ds from the text that are most nearly opposite in meaning to the words in bold type in the following sentences.Part2_TA_exercises3.2.11. ( ) Your anxiety is learned reaction, and it is nurtured and sustained by the events of your everyday life.2. ( ) The accused vicar wrote a letter to the Archbisho

149、p, in which he claimed to be his distant relative.Unit 1 An Image or a Mirage?depositfrailseedyPart2_TA_exercises3.2.23. ( ) The instruction says that you must present your credit card if you want to withdraw any money from the bank.4. ( ) Owing to the financial crisis in some Asian countries, the o

150、nce robust economy now lies in ruins.5. ( ) Mrs. Baden, a mother of four children, is still very tidy and likes everything to be neat and arranged in an orderly way. Unit 1 An Image or a Mirage?magneticextrovertedbookPart2_TA_exercises3.2.36. ( ) I have no idea of why the lovely young man made frien

151、ds with these pale, nerveless and dull people.7. ( ) Studies conducted in recent years have shown that women often become introverted during the period of pregnancy.8. ( ) Since your wife is sick, youd better cancel the theatre tickets and get your money back. Unit 1 An Image or a Mirage?unwarranted

152、refinedPart2_TA_exercises3.2.49. ( ) I didnt understand why she took such a view on sexist language, and I couldnt even call it a justifiable Womens Lib attitude. 10. ( ) It would be most ungracious and impolite to refuse a simple invitation to supper with your boss.Unit 1 An Image or a Mirage?Part2

153、_TA_exercises3.3.1C. Choose the word or phrase that best completes each of the following sentences.1. My husband, because of his own professional , goes to Cambridge every week.A. judgments C. personalities B. criteriaD. commitments 2. While looking for the address book, Mr. Hailey some of his old l

154、ove letters in his wifes drawer.A. came aboutC. came acrossB. came up withD. came out with D_C_Unit 1 An Image or a Mirage?Part2_TA_exercises3.3.23. Mrs. Bush, head of the intelligence department, is talent and boundless energy.A. capable of C. associated with B. blessed withD. recognized as The aud

155、ience are deeply impressed by the leading character of the feature film that looks at social problems.A. squarely C. accurately B. obviouslyD. deliberately4. B_A_Unit 1 An Image or a Mirage?Part2_TA_exercises3.3.35. The Prime Minister has decided to take advantage of his popularity in the opinion po

156、lls, and called a election for next month.A. capable of C. associated with B. blessed withD. recognized as 6. The audience are deeply impressed by the leading character of the feature film that looks at social problems.A. snap C. magnetic B. clean-cutD. convincingA_D_Unit 1 An Image or a Mirage?Part

157、2_TA_exercises3.3.47. Mr. Potter was not only quick at turning a phrase, but also ready with promises.A. concrete C. glibB. individualD. greasy8. Malaysia and Indonesia rely on open markets for forest and fishery products. , some Asian countries are highly protectionist.A. Deliberately C. Evidently

158、B. ConverselyD. NaturallyC_B_Unit 1 An Image or a Mirage?Part2_TA_exercises3.3.59. According to legal provisions, the properties will either the original owners or else be sold at auction.A. blind faith C. good impressionB. window dressingD. winning image10. Malaysia and Indonesia rely on open marke

159、ts for forest and fishery products. , some Asian countries are highly protectionist.A. commit to C. proceed to B. take toD. revert toB_D_Unit 1 An Image or a Mirage?Part2_TA_exercises3.4.1consider reward from mind youIV. ClozeFill in the blanks with words from the following list. Use the words in th

160、eir proper forms. Make sure that no word is used more than once.paysoul how onceobtainableresult one by know consequentwhat even deserve never judgesuchfamiliarconcernrunwhichUnit 1 An Image or a Mirage?Part2_TA_exercises3.4.2 Many people think it is difficult to build a winning image because there

161、are no identifiable standards by (1) they can measure the results of their efforts. The intangible quality of image-building does not permit you to grasp anything concrete on a day-to-day basis, but in the long (2) , tangible results will definitely be evident.which_run_ If you are one of those peop

162、le who is overly (3) about the intangible quality of image-building, let me remind you that many of the products and services you are very 10 with are also intangible. Yet their value is evident. For example, concerned_Unit 1 An Image or a Mirage?Part2_TA_exercises3.4.3a successful salesman who sell

163、s a product (5) as insurance, education, securities, or mutual funds knows how to create need, (6) though the prospect cant actually see or touch (7) he is buying. (8) , you must realize that (9) how to get results is whats really important. (10) now you should understand enough about winning images

164、 to learn how to build (11 ) . Youll soon discover that you can accomplish outstanding results if you know what you want and (12) to get it. (13) you reach this point, you must establish (14) goals and then commit (l5) to achieving them.such_Consequently_one_even_what_knowing_By_how_once_obtainable_

165、yourself_Unit 1 An Image or a Mirage?Part2_TA_exercises3.4.4 Perhaps my own experience in building a winning image will help you to relate to the process. Please keep in (16) that when my father and I started our business fifteen years ago, we had very limited capital, and we were selling an intangi

166、ble product. And even though we now have a winning image (l7) coast to coast, we (18) spent any money on advertising (I firmly believe “it (19) to advertise,” but in our particular case we chose not to). Today, our company, Shook Associates Corporations, is (20) one of the finest professional sales

167、organizations in our industry.mind_from_never_pays_considered_Unit 1 An Image or a Mirage? On a larger scale, voters often react favorably to a politician simply because of his clean-cut appearance. His opponent is often judged negatively because he has not been blessed with natural looks that gener

168、ate trust. This kind of judgment is erroneous, and the consequences can produce devastating results. Granted, many people vote for a candidate strictly because of political issues, but the clean-cut image can tip the scales in favor of the wrong man in a close election.Part2_TA_exercises3.5.1V. Tran

169、slationA. Translate the following paragraphs from the text into Chinese.Unit 1 An Image or a Mirage? We make snap judgments about people on the basis of how they express themselves. To revert to politics, many voters judge a candidates ability by the way he makes a public speech. But though a candid

170、ate may be an effective speaker, he may not be capable of doing the job for which he is running. I know many highly talented men who simply have not developed an ability to speak well in public, but who are excellent in communicating with others on a one-to-one basis. The ability to express yourself

171、 strongly is always important, but we are too often wrongly impressed by the man who comes across as eloquent, since it is always possiblePart2_TA_exercises3.5.2Unit 1 An Image or a Mirage?that this virtue is only “skin-deep.” Yet it is easy to imagine a politician with a clean-cut image and a magne

172、tic speaking voice romping all over his unassuming but better qualified opponent. He wins solely because his image is convincing.Part2_TA_exercises3.5.3Unit 1 An Image or a Mirage?Part2_TA_exercises3.5.4如果你想给别人留下良好的形象，你首先得树立良好的自我形象。如果你想给别人留下良好的形象，你首先得树立良好的自我形象。一个具有失败自我形象的人永远无法在别人面前树立成功者的形象。一个具有失败自我形

173、象的人永远无法在别人面前树立成功者的形象。这种人也许能够暂时蒙蔽一些人，但他糟糕的自我形象最终不可能这种人也许能够暂时蒙蔽一些人，但他糟糕的自我形象最终不可能使别人对他产生好感。从古至今，一些伟大的哲人说过：使别人对他产生好感。从古至今，一些伟大的哲人说过：“你自认你自认为是什么样的人就是什么样的人为是什么样的人就是什么样的人”。如果你想给别人留下良好的印。如果你想给别人留下良好的印象，你自己必须先具有这样的形象，这是非常重要的。象，你自己必须先具有这样的形象，这是非常重要的。无论你是谁，你拥有的任何有价值的东西都取决于你的自我形象。无论你是谁，你拥有的任何有价值的东西都取决于你的自我形象。你

174、的幸福就建立在这一基础之上。人的生命只有一次，为了享受生你的幸福就建立在这一基础之上。人的生命只有一次，为了享受生活，你必须拥有良好的自我形象。既然我们都可以选择如何想象自活，你必须拥有良好的自我形象。既然我们都可以选择如何想象自己，我们就应该尽力往积极、良好的方面去想。在努力塑造良好形己，我们就应该尽力往积极、良好的方面去想。在努力塑造良好形象的时候，你必须从自我做起象的时候，你必须从自我做起否则，你致力于塑造的形象只能否则，你致力于塑造的形象只能建立在沙子一样的基础上。建立在沙子一样的基础上。B. Translate the following paragraphs into Englis

175、h.Unit 1 An Image or a Mirage?Part2_TA_exercises3.5.6任何一个运动员都会告诉你，要想成为冠军，你必须把自己想成任何一个运动员都会告诉你，要想成为冠军，你必须把自己想成是冠军。对许多人而言，这话听起来含糊其辞，但却蕴含着一个基是冠军。对许多人而言，这话听起来含糊其辞，但却蕴含着一个基本的真理。尽管这可运用于生活的方方面面，但我仍将以体育竞技本的真理。尽管这可运用于生活的方方面面，但我仍将以体育竞技为依据阐述我对自我形象的看法，因为体育竞技需要全力以赴，这为依据阐述我对自我形象的看法，因为体育竞技需要全力以赴，这样才能如愿以偿。样才能如愿以偿。U

176、nit 1 An Image or a Mirage?从从更更大大的的范范围围上上来来说说，选选民民们们往往往往仅仅因因为为某某个个政政客客的的外外表表整整洁洁清清秀秀而而对对他他做做出出有有利利的的反反应应。他他的的竞竞争争对对手手则则因因为为没没有有生生就就一一副副令令人人信信任任的的外外表表而而常常常常遭遭到到否否定定。这这种种判判断断是是错错误误的的，可可能能会会产产生生灾灾难难性性的的后后果果。就就算算许许多多选选民民投投一一位位候候选选人人的的票票完完全全是是出出于于政政治治原原因因，但但本本不不该该当当选选的的人人，如如果果他他有有整整洁洁清清秀秀的的形形象象，就就会会增增加加他

177、他在在势势均均力敌的选举中的优势。力敌的选举中的优势。我我们们常常根根据据一一个个人人的的表表达达能能力力而而做做出出轻轻率率的的判判断断。再再回回到到政政治治这这一一话话题题上上来来，许许多多选选民民仅仅仅仅根根据据候候选选人人所所做做的的公公众众演演讲讲就就对对他他的的能能力力做做出出判判断断。然然而而一一个个候候选选人人可可能能非非常常善善于于演演说说，但但并并不不一一定定能能胜胜任任他他所所竞竞选选的的职职位位。我我认认识识许许多多才才能能杰杰出出的的人人物物，他他们们只只是是没没有有培培养养自自己己在在公公众众场场合合下下演演讲讲的的能能力力，但但在在一一对对一一的的交交流流中中却却

178、表表现现极极为为出色。能充分地表达自己的见解，这种能力固然十分重要，但我出色。能充分地表达自己的见解，这种能力固然十分重要，但我Part2_TA_exercises3.5.4A.Unit 1 An Image or a Mirage?Part2_TA_exercises3.5.6们们对对于于那那些些让让人人感感觉觉善善于于辞辞令令的的人人，往往往往会会产产生生错错误误的的印印象象，因因为为很很多多情情况况下下这这种种优优点点仅仅仅仅是是“表表面面现现象象”。不不难难想想象象，一一位位外外表表整整洁洁清清秀秀、讲讲话话娓娓娓娓动动听听的的政政治治家家会会轻轻而而易易举举地地战战胜胜一一位位谦谦逊

179、逊但但更更为为合格的对手。他之所以取胜仅仅是因为他的形象令人可信。合格的对手。他之所以取胜仅仅是因为他的形象令人可信。Unit 1 An Image or a Mirage?Part2_TA_exercises3.5.4B. If you want a winning image with others, your first concern must be a winning self-image. The individual who has a losing self-image will never be able to project a winning image to other

180、s. He may be able to fool some people for a while, but his poor self-image will eventually make it impossible for him to relate favorably to others. Throughout the ages, great philosophers have stated, “You are what you think you are.” It is imperative for you to have good image of yourself if you w

181、ant to create the same impression on others.Unit 1 An Image or a Mirage? No matter who you are, everything worthwhile will depend on your own self-image. Your happiness will be based on it. You will live only one life, and in order to enjoy it, you must have a winning self-image. Since we can all ch

182、oose how we want to think ourselves, we should try to have positive, winning thoughts. In your own attempt to build a winning image you must begin with the self otherwise, the image you strive for will be supported by nothing but a sand foundation.Part2_TA_exercises3.5.5Unit 1 An Image or a Mirage?P

183、art2_TA_exercises3.5.6 Any athlete will tell you that you must know youre a winner in order to be one. To many, this kind of message will sound like double-talk, but it contains an essential truth. Although you can apply this same message to anything in life, I will use athletics as the basis for il

184、lustrating my thoughts about self-images because sports involve physical exertion by which desired results can be achieved.Unit 1 An Image or a Mirage?Further ReadingFurther Reading Success Breeds SuccessIdiom StudiesMain idea of Further ReadingExercisesUnit 1 An Image or a Mirage?Text b1Further Rea

185、dingSuccess Breeds SuccessRobert L. Shook As the saying goes, nothing succeeds like success. People like to deal with a successful person. Why? Because there must be a reason why this person has achieved success, and the most obvious reason is that he is good at what he does. When given a choice, pe

186、ople want to deal with the best. Naturally, the very best way to create a success image is to do outstanding work. Your performance, and the reputation it creates, will inform the public of how good you really are. People willUnit 1 An Image or a Mirage?Text b2know this by your previous track record

187、 or simply by recognizing it upon seeing you in action. Just as it becomes quite obvious that a man is a professional tennis player when you see him play on the court, so will it become obvious that you are professional in your field when people see you perform. But many other image-building techniq

188、ues are applicable in creating a success image, and these are the techniques that will be discussed in this chapter! Here we are not concerned with flamboyant ways to build your image, such as driving a big car, buying a home you cant afford or belonging to country clubs that are beyond your budget.

189、 The winning-image-building techniques that follow are subtle and low-key.Unit 1 An Image or a Mirage?Text b3 We can agree, I think, that everybody likes to deal with successful people who are winners. The more successful they are, the more business they will do because success does breedsuccess. A

190、recent experience I had with my dentist is a good illustration of this point. As I was on my way out of his officeafter getting my semi-annual checkup, his receptionist asked me if I would be available for another examination on June 23. Surprised, I replied, “Why next month? I thought I just receiv

191、ed a clean bill of health and it wouldnt be necessary for me to come back for another six months.” She laughed and said, “Mr. Shook, Im not talking about next month. Were completely booked up through June of next year.” I quicklyUnit 1 An Image or a Mirage?Text b4answered, “In that case, youd better

192、 put me down because if I dont give you a date now, Ill probably have to wait even longer!” Learning that my dentist was booked thirteen months in advance impressed me a great deal. His flourishing practice assured me that I must have the best dentist in town. Another experience I had with a dentist

193、 several years ago did not give me this same assurance. When I called to make an appointment, he told me he could see me the next morning at nine. Since I wouldnt be able to make it at that time, he agreed to give me an eleven oclock appointment, but after I checked my own schedule I saw that I coul

194、dnt make it then, either. Finally, he consented to see me at ten. My immediateUnit 1 An Image or a Mirage?Text b5reaction to our conversation was to think that the poor guy had no patients from nine to twelve on that particular day. I figured that any dentist who was not solidly booked up for the fo

195、llowing day must not have a thriving practice. Although I did keep the appointment, I was quite apprehensive about what kind of work he was capable of doing, since he did not seem to be in demand. As you can see, he created a very poor image, and once such a bad one is formed, he has two strikes aga

196、inst him in establishing the necessary confidence his patients must have in him.Unit 1 An Image or a Mirage?Text b6 If your business is new, or if it has been in progress for several years but has not yet reached a satisfactory level, I strongly recommend that you closely adhere to the Success-Breed

197、s-Success Principle. The first lesson you should learn is always to appear busy. Never let your clients know how few appointments you may have; instead, create the impression that you are “solidly booked.” Whenever a prospect was not available to see me at a certain time, I would always say somethin

198、g like “Fred, Im sorry we cant meet on Tuesday morning at eight, but I can see you on Friday afternoon at two-fifteen or next Tuesday morning at nine-thirty.” I may not have had one single appointment for t h e n e x t t w o m o n t h s , b u t w h e n I p u l l e d o u tUnit 1 An Image or a Mirage?

199、my appointment book and busily thumbed through it, my prospect got the impression that I had a busy schedule. More than likely, he felt fortunate to be able to see me on those dates I suggested. Occasionally, however, a prospect would say, “Sorry, Bob, Im booked up on those dates, but I could see yo

200、u on Thursday at two.” If I didnt tell him that I couldnt make it and give him another date, I would say, “Fine. Im sure I can do some schedule-juggling in order to see you then. Please be sure to mark it down on your own calendar because mine is very tight!” Although I did not say it in these words

201、, my message was quite clear, I am very successful, and therefore I am very busy.Text b7Unit 1 An Image or a Mirage?Text b8 One of the best examples of the success-breeds-success technique is the professional man who actually does you a big favor by allowing you to be his client or patient. Doctors

202、who have so-called closed practices are telling the public that they have all the patients they can handle, and therefore all others must be put on a waiting list. They are not, however, the only ones who close their practices. I know of many interior decorators who only sometimes give you the honor

203、 of paying them for their services if youre not already a client. I also know a few Wall Street stockbrokers who practically run a financial report on you before theyll permit you to give them your money to invest. These people are masterful at using the success-breeds-success image.Unit 1 An Image

204、or a Mirage?Text b9 Appearing to be busy is especially important for smaller businesses. I am always amused at how such firms will put their customers through a thorough cross-examination before allowing them to speak with the “top-dog.” After you go through a detailed explanation of who you are and

205、 why you are calling to the girl who answers the phone, she will transfer your call to her employers private secretary. The secretary will ask you the same questions again. By the time you get to speak with whomever you called, youve spoken to just about everybody in the office. Yet this technique d

206、oes create an air of importance. Many people believe that the more receptionists and secretaries they must talk to in order to reach the partyUnit 1 An Image or a Mirage?Text b10theyre calling, the more important he must be. Although its very acceptable for a really big executive to answer the phone

207、 personally, the small businessman who answers the phone himself creates an image of operating a small business. It is usually true that really small businessmen rarely have receptionists or secretaries to protect them. A second winning-image technique of the Success-Breeds-Success Principle is to h

208、ave a successful-looking appearance. If your shirt collar is frayed, your shoes not shined, your lapels out of style, or your tie unclean, you are evidently either unsuccessful and cant afford to dress properly, or you are just a slob! With either of these images, you are definitely a loser.Unit 1 A

209、n Image or a Mirage?Text b11 The Success-Breeds-Success Principle suggests that you decorate your office walls with symbols that enhance your image. Diplomas, certificates of academic degrees and the like are very effective in telling your prospect just how good you really are. So are any plaques an

210、d awards you have received. A friend of mine who is a prominent attorney decorated his office with beautifully framed eight-by-ten photographs of himself and different board members sitting around conference tables. Since he serves on many of his major clients boards of directors, people sooner or l

211、ater either recognize a prominent businessman in one of the pictures or ask what the photographs represent. Such a leading question allows him to give hisUnit 1 An Image or a Mirage?Text b12“spiel” about the companies on whose boards he serves (who says lawyers arent allowed to advertise! J. His pic

212、tures are very impressive, and I cant help thinking that he must be very proud of such recognition. He must also be very good if he serves as a member of these companies boards. The success-breeds-success image is undoubtedly the mostsignificant reason why many people in the arts are able to demand

213、such high prices for their work. The artist, for example, who establishes the reputation of being expensive soon gets more for his work than many unknown artists who have as much or even more talent. Again, the secret is in his ability to build a winning image, not in his talent to paint on canvas.

214、How many times have you seen a piece of modern art that resemblesUnit 1 An Image or a Mirage?Text b13the work of a grade-school student but costs three times your annual salary, even though it may have taken the artist only one hour to produce? The most amazing thing about such art is that people ac

215、tually buy it and then resell it at a high profit. Its human nature to feel at times that the more you pay for services, the higher the quality of the work you receive. Most people think, “At those prices, Ive got the best that money can buy.” I can remember a house painter who gave us an estimate l

216、ess than half the price of the painting contractor who was supposedly the best in town. Instead of jumping for his services, my wife automatically became “gun-shy” and didnt want to use him. “What kind of work can he do at such low prices?” sheUnit 1 An Image or a Mirage?Text b14asked. Although I wa

217、s going to supply the finest paint, she insisted, “His work will probably last for only a third of the time, so well be better off in the long run if we pay the top price now.” I must admit that there is much to be said in favor of equating quality with the price tag of merchandise. For this reason

218、its very important to price your services high enough so that you dont scare people away. Doctors, attorneys, business consultants, accountants, dentists, or anyone else who must charge a fee for services rendered should very carefully analyze the fee schedule he or she decides to use. As pointed ou

219、t, you can create a negative image by charging fees that are too low, and doing so willUnit 1 An Image or a Mirage?Text b15damage your practice, for you will do less business. Raising your fees to the price that makes you look expensive suggests that you are also good! Since the Success-Breeds-Succe

220、ss Principle is a means ofadvertising how good you really are, it also applies to publications concerning your companys service. An expensive but effective technique of image-building is for a regional company to advertise in a national magazine, but on a regional basis. Most people are not aware of

221、 the fact that national publications such as the Wall Street Journal, Business Week, Fortune, Time, and Newsweek have lower rates for advertisements that appear only in magazines distributed in a particular section of the country. The average reader who seesUnit 1 An Image or a Mirage?Text b16such a

222、ds concludes, “WOWS, I didnt realize that Columbus Widget Company is doing such a big job. Since they took a full-page ad in Time magazine, business must really be booming!” For companies doing business on a regional basis, ads of this type can be very worthwhile. When advertising in this manner, ho

223、wever, be certain you dont pay for reaching a market so large youre incapable of servicing it. Perhaps a friend of mine summed up the Success-Breeds-Success Principle best when he confided to me, “You know, Bob, before I was successful, I used to make the same profound statements I make now, but nob

224、ody ever listened. As a matter of fact, they even used to laugh at some of my far-out ideas? Unit 1 An Image or a Mirage?Text b17Now they listen to me. And the very same people who used to practically ignore what I had to say are the ones who always agree with me now.” Excelling in your work is esse

225、ntial, but employing the Success-Breeds-Success Principle guarantees that you will obtain the image you seek. People want to deal with other people who are successful because they believe that those who have succeeded must be good at what they do, or they wouldnt have achieved their present status.

226、In order to be the best, you must show the public what you really are.Unit 1 An Image or a Mirage?your previous track recordNotes to Further Readingyour previous track record: your past performance, achievements, or failureUnit 1 An Image or a Mirage?in this chapterNotes to Further Readingin this ch

227、apter: It refers to chapter 8 of the book Winning Images by Robert L. Shook.Unit 1 An Image or a Mirage?closed practiceNotes to Further Readingclosed practice: medical practice limited to certain patientsUnit 1 An Image or a Mirage?top-dogNotes to Further Readingthe “top-dog”: the most important per

228、son in a companyUnit 1 An Image or a Mirage?eight-by-ten photographsNotes to Further Readingeight-by-ten photographs: photographs which are eight inches high and ten inches wideUnit 1 An Image or a Mirage?gun-shyNotes to Further Reading“gun-shy”: reluctant to take advantage of the apparently benefic

229、ial situationUnit 1 An Image or a Mirage?WowNotes to Further ReadingWow: ( interjection) used as a sudden remark expressing surprise or admirationUnit 1 An Image or a Mirage?far-out ideasNotes to Further Readingfar-out ideas: uncommon or abstruse ideasUnit 1 An Image or a Mirage?S_. nothing succeeds

230、Paraphrase of Difficult Sentences. nothing succeeds like success.( saying) success often leads to further successesUnit 1 An Image or a Mirage?S_. that are beyondParaphrase of Difficult Sentences. that are beyond your budget.that are beyond your financial capacity; that you cannot affordUnit 1 An Im

231、age or a Mirage?S_. I just receivedParaphrase of Difficult Sentences. I just received a clean bill of health.I just received the dentists report which said my teeth were in good conditionUnit 1 An Image or a Mirage?S_. did not giveParaphrase of Difficult Sentences. did not give me this same assuranc

232、e . . .did not assure me in the same way as my recent experience didUnit 1 An Image or a Mirage?S_. he has two strikesParaphrase of Difficult Sentences. he has two strikes against him . . .he is in an very unfavorable conditionUnit 1 An Image or a Mirage?S_. I can do someParaphrase of Difficult Sent

233、encesI can do some schedule-juggling .I can manage to rearrange my scheduleUnit 1 An Image or a Mirage?S_. because mineParaphrase of Difficult Sentences. because mine is very tight .because my calendar is marked tightly; because I have too many appointmentsUnit 1 An Image or a Mirage?S_. who practic

234、allyParaphrase of Difficult Sentences. who practically run a financial report on you.who actually asked you to report to them your financial statusUnit 1 An Image or a Mirage?S_. symbols thatParaphrase of Difficult Sentences. symbols that enhance your image .symbols that make you appear more impress

235、ive and successfulUnit 1 An Image or a Mirage?S_. there is muchParaphrase of Difficult Sentences. there is much to be said in favor of equating quality with the price tag of merchandise . . .there is much truth in the opinion that the quality of a product is equal to its price offeredUnit 1 An Image

236、 or a Mirage?S_. to advertiseParaphrase of Difficult Sentences. to advertise in a national magazine, but on a regional basis . . .to advertise in a national magazine which is regionally distributedUnit 1 An Image or a Mirage?成功孕育成功成功孕育成功罗伯特罗伯特L舒克舒克 常言道，一事成功事事顺。人们喜欢与成功人士打交道。原因何在常言道，一事成功事事顺。人们喜欢与成功人士打

237、交道。原因何在？因为成功之人定有其成功的原因，其中最明显的原因是他擅长所做之？因为成功之人定有其成功的原因，其中最明显的原因是他擅长所做之事。如果可以选择的话，人们总想与佼佼者打交道。事。如果可以选择的话，人们总想与佼佼者打交道。 自然，树立成功者形象的最佳途径是工作出色。你的表现以及由此自然，树立成功者形象的最佳途径是工作出色。你的表现以及由此给你带来的声誉，会令公众了解你何等优秀。人们根据你以往的业绩或给你带来的声誉，会令公众了解你何等优秀。人们根据你以往的业绩或者仅凭观察你的行动便会了解这一点。某人是否为职业网球选手，只要者仅凭观察你的行动便会了解这一点。某人是否为职业网球选手，只要看他

238、在球场上打球便很清楚。同样，你对本职工作是否在行，人们看你看他在球场上打球便很清楚。同样，你对本职工作是否在行，人们看你做事就会了解。要想树立成功者的形象，还有许多其他的形象树立技巧做事就会了解。要想树立成功者的形象，还有许多其他的形象树立技巧都可以供我们借鉴，这就是本章将要讨论的问题。都可以供我们借鉴，这就是本章将要讨论的问题。 我们暂且不谈靠炫耀来树立形象的方法，诸如开豪华轿车、购买无我们暂且不谈靠炫耀来树立形象的方法，诸如开豪华轿车、购买无力支付的房屋、超预算入乡村俱乐部等。下面要谈的一些成功形象树立力支付的房屋、超预算入乡村俱乐部等。下面要谈的一些成功形象树立技巧微妙而又低调。技巧微妙

239、而又低调。T1Translation of Further ReadingUnit 1 An Image or a Mirage?T3 人们喜欢与获胜的成功人士打交道，我想大家对此都会赞同。成人们喜欢与获胜的成功人士打交道，我想大家对此都会赞同。成功人士越成功，其事业就越发达，因为成功的确能孕育成功。最近我功人士越成功，其事业就越发达，因为成功的确能孕育成功。最近我去看牙医的经历就是一个很好的例证。那天，我做完半年一次的口腔去看牙医的经历就是一个很好的例证。那天，我做完半年一次的口腔检查后，正准备离开诊所，接待员问我检查后，正准备离开诊所，接待员问我6 6月月2323日是否有空再来做一次日是否

240、有空再来做一次全面检查。我很惊讶地答道：全面检查。我很惊讶地答道：“为什么下个月还要来呢？我刚收到一为什么下个月还要来呢？我刚收到一份一切正常的检查报告，半年以后再来检查，我看也没有必要吧。份一切正常的检查报告，半年以后再来检查，我看也没有必要吧。” 她却笑着说道：她却笑着说道：“舒克先生，我指的不是下个月。我们的预约已全部舒克先生，我指的不是下个月。我们的预约已全部排满到明年的排满到明年的6 6月份。月份。” 我马上答道：我马上答道：“这样的话，最好把我登记上，这样的话，最好把我登记上，如果不把日子确定下来，我可能等的时间会更长！如果不把日子确定下来，我可能等的时间会更长！” 得知牙医的日得

241、知牙医的日程已提前程已提前1313个月预先排满，我感触很深。他门诊兴隆使我深信自己遇个月预先排满，我感触很深。他门诊兴隆使我深信自己遇到的一定是全市最棒的牙医。到的一定是全市最棒的牙医。Unit 1 An Image or a Mirage?T4 几年以前另一次看牙医的经历，就没能让我同样深信不疑。我打电几年以前另一次看牙医的经历，就没能让我同样深信不疑。我打电话预约时，他告诉我说次日上午话预约时，他告诉我说次日上午9 9点可以见我。由于我没法安排那个时点可以见我。由于我没法安排那个时间，他同意约在间，他同意约在1111点和我见面。我翻看了日程安排表后，发现那个时间点和我见面。我翻看了日程安排

242、表后，发现那个时间也没法安排。最后，他同意在也没法安排。最后，他同意在1010点见我。通电话时，我的即刻反映是那点见我。通电话时，我的即刻反映是那可怜的家伙当天可怜的家伙当天9 9点到点到1111点之间根本就没有病号。当时我想，如果一个点之间根本就没有病号。当时我想，如果一个牙医第二天没有预约满病人，他的生意一定不怎么兴隆。虽然我确实如牙医第二天没有预约满病人，他的生意一定不怎么兴隆。虽然我确实如约而去，但却担心他究竟能做什么事情，因为他似乎不是患者所需要的约而去，但却担心他究竟能做什么事情，因为他似乎不是患者所需要的医生。你瞧，他留下了很差的形象。这样糟糕的形象一旦形成，他在建医生。你瞧，他

243、留下了很差的形象。这样糟糕的形象一旦形成，他在建立病人对他应有的信心方面，就处于不利的地位。立病人对他应有的信心方面，就处于不利的地位。 假如你的业务新开张，或者经营多年仍未达到满意的程度，我极力假如你的业务新开张，或者经营多年仍未达到满意的程度，我极力推荐你严格遵守推荐你严格遵守“成功孕育成功成功孕育成功”这个原则。你首先要学会的是这个原则。你首先要学会的是“看上看上去似乎很忙去似乎很忙”。千万别让客户知道你的预约寥寥无几；相反，要留给他。千万别让客户知道你的预约寥寥无几；相反，要留给他们一个们一个“预约得水泄不通预约得水泄不通”的印象。的印象。Unit 1 An Image or a Mi

244、rage?T5 每当某个客户无法在某个时间与我会面时，我总会说些诸如此类的每当某个客户无法在某个时间与我会面时，我总会说些诸如此类的话：话：“很抱歉！弗莱德，我们不能在星期二上午很抱歉！弗莱德，我们不能在星期二上午8 8点见面，不过我可以点见面，不过我可以在星期五下午两点一刻或下周二上午在星期五下午两点一刻或下周二上午9 9点半与你见面。点半与你见面。”接下来的两个接下来的两个月中，我可能连一次预约都没有。然而，当我拿出备忘录翻来翻去时，月中，我可能连一次预约都没有。然而，当我拿出备忘录翻来翻去时，客户就会觉得我日程繁忙。能在我提议的那些日子里与我见面，他一定客户就会觉得我日程繁忙。能在我提议

245、的那些日子里与我见面，他一定觉得很幸运。觉得很幸运。 然而，有时客户也会说：然而，有时客户也会说：“很抱歉，鲍勃，我的日程已在那几天排很抱歉，鲍勃，我的日程已在那几天排满了。不过，星期四两点我们可以见面。满了。不过，星期四两点我们可以见面。” 假如我不想告诉他说我不假如我不想告诉他说我不能赴约，但又没法和他另约时间，我会这样说，能赴约，但又没法和他另约时间，我会这样说，“好吧，为了和你见面，好吧，为了和你见面，我肯定会把日程安排作些调整。请你务必在日历上做个记号，因为我的我肯定会把日程安排作些调整。请你务必在日历上做个记号，因为我的日历已记得密密麻麻！日历已记得密密麻麻！”虽然话不见得要这样说

246、，但我的意思很清楚：虽然话不见得要这样说，但我的意思很清楚： 我很成功，所以我特别忙。我很成功，所以我特别忙。Unit 1 An Image or a Mirage?T6 成功孕育成功这一技巧有许多典范。拿职业人士来说，他允许你做成功孕育成功这一技巧有许多典范。拿职业人士来说，他允许你做他的客户或病号算是对你的恩典。拥有所谓他的客户或病号算是对你的恩典。拥有所谓“限额患者限额患者”的那些医生总的那些医生总是告诉公众说，他们能处理的病号名额已满。因此，其他所有病号都必是告诉公众说，他们能处理的病号名额已满。因此，其他所有病号都必须等候。然而，并不是只有他们才限制服务对象的名额。我听说过许多须等候

247、。然而，并不是只有他们才限制服务对象的名额。我听说过许多搞室内装潢的人，如果你不是他们的老客户，他们只是偶尔看你的面子，搞室内装潢的人，如果你不是他们的老客户，他们只是偶尔看你的面子，才让你得到他们的服务并付给他们费用。我还认识几个华尔街股票经纪才让你得到他们的服务并付给他们费用。我还认识几个华尔街股票经纪人，他们实际上先要了解你的财政情况，才同意你入股投资。这些人很人，他们实际上先要了解你的财政情况，才同意你入股投资。这些人很善于发挥成功孕育成功的形象作用。善于发挥成功孕育成功的形象作用。 让人觉得你很忙，这对于较小的企业来说，尤其重要。这类企业总让人觉得你很忙，这对于较小的企业来说，尤其重

248、要。这类企业总是先把客户仔细盘问一番，才允许客户与他们的是先把客户仔细盘问一番，才允许客户与他们的“顶头上司顶头上司”交谈，这交谈，这种做法让我觉得可笑。你得先向接电话的小姐再三说明自己的身份和来种做法让我觉得可笑。你得先向接电话的小姐再三说明自己的身份和来历之后，她才会把你的电话转给老板的私人秘书。然后，秘书又是同样历之后，她才会把你的电话转给老板的私人秘书。然后，秘书又是同样一番盘问。等你最终与有关人士通话时，你几乎和公司所有的人都通了一番盘问。等你最终与有关人士通话时，你几乎和公司所有的人都通了一次话。不过，这种策略的确营造了一种重要的气氛。许多人认为，欲一次话。不过，这种策略的确营造了

249、一种重要的气氛。许多人认为，欲达终极受话人，则必须先过接线员和秘书的关，关口越多，终极受话人达终极受话人，则必须先过接线员和秘书的关，关口越多，终极受话人Unit 1 An Image or a Mirage?T7的地位一定越重要。虽说真正的大行政官亲自接电话是合情合理的，但的地位一定越重要。虽说真正的大行政官亲自接电话是合情合理的，但小商人如果亲自接电话就会让人觉得是小本经营。事实上，真正的小商小商人如果亲自接电话就会让人觉得是小本经营。事实上，真正的小商人很少有接待员或秘书为他们遮拦。人很少有接待员或秘书为他们遮拦。 “成功孕育成功原则成功孕育成功原则”还包括另一个成功形象树立的技巧，那就

250、是还包括另一个成功形象树立的技巧，那就是要有一幅看上去很成功的外表。假如你的衬衣领口已磨损、你的鞋子没要有一幅看上去很成功的外表。假如你的衬衣领口已磨损、你的鞋子没有擦亮、你的衣服翻领已过时、或是领带不干净，一看便知，要么你一有擦亮、你的衣服翻领已过时、或是领带不干净，一看便知，要么你一事无成才穿不起体面衣裳，要么你就是个邋遢鬼。具有任何一种形象，事无成才穿不起体面衣裳，要么你就是个邋遢鬼。具有任何一种形象，你肯定都是个败家。你肯定都是个败家。 依据依据“成功孕育成功原则成功孕育成功原则”，我建议你用一些能增强形象的标志，我建议你用一些能增强形象的标志，来装饰办公室的墙壁。毕业文凭、学历证书之

251、类的东西，可以有效地向来装饰办公室的墙壁。毕业文凭、学历证书之类的东西，可以有效地向客户说明你的真才实学。你获得的各类奖章和奖状可以起到同样的作用。客户说明你的真才实学。你获得的各类奖章和奖状可以起到同样的作用。我有一位朋友是个著名的律师，他把自己和不同的董事会成员围坐桌旁我有一位朋友是个著名的律师，他把自己和不同的董事会成员围坐桌旁开会所拍的照片，放大到长宽分别为开会所拍的照片，放大到长宽分别为8 8 和和1010英寸，经过一番精美装裱后，英寸，经过一番精美装裱后，用来装饰自己的事务所。因为他为许多主要委托方的董事会服务，人们用来装饰自己的事务所。因为他为许多主要委托方的董事会服务，人们早晚

252、会从这些照片中的某一张中，认出某个商界名流；或者，人们早晚会从这些照片中的某一张中，认出某个商界名流；或者，人们Unit 1 An Image or a Mirage?T8早晚会问那些照片有何象征意义。这样一个具有引导性的问题，会使他早晚会问那些照片有何象征意义。这样一个具有引导性的问题，会使他“夸夸其谈夸夸其谈”自己就职的那些公司的情况（谁说不许律师做广告！）。自己就职的那些公司的情况（谁说不许律师做广告！）。他的那些相片令人难忘。我不由得想到，能被别人认出来，他一定引以他的那些相片令人难忘。我不由得想到，能被别人认出来，他一定引以为豪。假如他是这些公司董事会的一名成员，一定也很出色。为豪。

253、假如他是这些公司董事会的一名成员，一定也很出色。 在美术界，许多人的作品开价很高，其中最主要的原因无疑是成功在美术界，许多人的作品开价很高，其中最主要的原因无疑是成功孕育成功的形象在起作用。比如因孕育成功的形象在起作用。比如因“贵贵”而驰名的画家，其作品比旗鼓而驰名的画家，其作品比旗鼓相当或技高一筹的许多无名之辈更叫卖，其秘诀同样在于他具有树立成相当或技高一筹的许多无名之辈更叫卖，其秘诀同样在于他具有树立成功形象的能力，而并非泼墨作画的本领。某画家也许只需一小时便创作功形象的能力，而并非泼墨作画的本领。某画家也许只需一小时便创作出一幅现代作品，虽然看似出自学童之笔，价格却是你年薪的三倍。这出一

254、幅现代作品，虽然看似出自学童之笔，价格却是你年薪的三倍。这样的作品你见得多了吧？最令人叫绝的是，人们竟然把它买下来，然后样的作品你见得多了吧？最令人叫绝的是，人们竟然把它买下来，然后再以高价卖掉，从中获取利润。再以高价卖掉，从中获取利润。 认为所付劳务费越高，质量就越好，此乃人之常情。大多数人以为：认为所付劳务费越高，质量就越好，此乃人之常情。大多数人以为：“我以那样的价格买下来非常合算。我以那样的价格买下来非常合算。”记得有位粉刷匠，曾给我们开过记得有位粉刷匠，曾给我们开过粉刷墙壁的预算费，这个价格不及那位据说是全城最棒的粉刷承包商所粉刷墙壁的预算费，这个价格不及那位据说是全城最棒的粉刷承包

255、商所Unit 1 An Image or a Mirage?T9收费用的一半。我妻子并没有跃然接受他的服务，而是不由自主地收费用的一半。我妻子并没有跃然接受他的服务，而是不由自主地“提提心吊胆心吊胆”起来。她不想用这个人，于是问我：起来。她不想用这个人，于是问我：“收费这么低，他能干什收费这么低，他能干什么呀？么呀？”虽然我打算提供最好的涂料，可她还是坚持说：虽然我打算提供最好的涂料，可她还是坚持说：“他干的活可他干的活可能只维持三分之一的时日，从长计议，我们还是出最高的价钱为好。能只维持三分之一的时日，从长计议，我们还是出最高的价钱为好。” 我承认，认为商品质量等于其明码标价有一定的道理。鉴

256、于此，尽可能我承认，认为商品质量等于其明码标价有一定的道理。鉴于此，尽可能把你的劳务费定高，这一点很重要，这样才不会把人家吓跑。把你的劳务费定高，这一点很重要，这样才不会把人家吓跑。 医生、律师、企业顾问、会计、牙医或者任何必须收取应得劳务费医生、律师、企业顾问、会计、牙医或者任何必须收取应得劳务费的人员，应该仔细分析他们所决定采用的收费额度。如前所述，收费过的人员，应该仔细分析他们所决定采用的收费额度。如前所述，收费过低会造成负面形象。这种做法会影响业务，因为你的生意会越做越小。低会造成负面形象。这种做法会影响业务，因为你的生意会越做越小。提高价格，让别人觉得你提高价格，让别人觉得你“贵重贵

257、重”，这将表明你，这将表明你“很了不起很了不起”！ 既然既然“成功孕育成功原则成功孕育成功原则”是一个宣传你如何优秀的手段，就可以是一个宣传你如何优秀的手段，就可以用它来宣传你公司的有关业务。对于地方企业来说，树立形象有个代价用它来宣传你公司的有关业务。对于地方企业来说，树立形象有个代价虽然很大但却行之有效的办法，即面向地方，在国家级杂志上刊登广告。虽然很大但却行之有效的办法，即面向地方，在国家级杂志上刊登广告。Unit 1 An Image or a Mirage?T11大多数人没有意识到，有些国家级出版物，如大多数人没有意识到，有些国家级出版物，如华尔街金融报华尔街金融报、商业周刊商业周刊

258、、财富财富、时代时代、新闻周刊新闻周刊等，较之面向国等，较之面向国家某一特定地区发行的杂志，对广告的收费更低。一般读者看到这类家某一特定地区发行的杂志，对广告的收费更低。一般读者看到这类广告时就会下结论说：广告时就会下结论说：“哇，我没想到哥伦比亚哇，我没想到哥伦比亚威吉特公司在做这威吉特公司在做这么大的生意。既然他们能在么大的生意。既然他们能在时代时代杂志刊登整版的广告，想必生意杂志刊登整版的广告，想必生意很兴隆！很兴隆！” 对于业务范围只限于地方的企业来说，这种广告非常值得对于业务范围只限于地方的企业来说，这种广告非常值得去做。不过，做这种广告时，你千万不要付出代价去涉足一个大得让去做。不

259、过，做这种广告时，你千万不要付出代价去涉足一个大得让你难以服务的市场。你难以服务的市场。 我的一位朋友在总结我的一位朋友在总结“成功孕育成功成功孕育成功”原则时，向我吐露的一番原则时，向我吐露的一番话大概最精辟不过：话大概最精辟不过：“知道吗，鲍勃，我在成功之前，我经常讲现在知道吗，鲍勃，我在成功之前，我经常讲现在所说的这些大道理，可就是没人愿意听。实际上，他们经常取笑我的所说的这些大道理，可就是没人愿意听。实际上，他们经常取笑我的想法太离奇。如今他们都听我的。以前常对我的话几乎置之不理的那想法太离奇。如今他们都听我的。以前常对我的话几乎置之不理的那些人，现在总是赞同我。些人，现在总是赞同我。

260、”Unit 1 An Image or a Mirage?T12 你在工作中出类拔萃固然重要，然而，如果你运用你在工作中出类拔萃固然重要，然而，如果你运用“成功孕育成功成功孕育成功”原则，定会获得预期的形象。人们之所以愿意与成功者打交道，那是原则，定会获得预期的形象。人们之所以愿意与成功者打交道，那是因为他们相信，凡是取得成功的人一定能擅长其所做之事；否则他们不因为他们相信，凡是取得成功的人一定能擅长其所做之事；否则他们不会取得目前的地位。要想成为佼佼者，你必须要向公众展示你的真才实会取得目前的地位。要想成为佼佼者，你必须要向公众展示你的真才实学。学。Unit 1 An Image or a

261、Mirage?MIOFRMain idea of Further Reading This selection, chosen from Chapter 8 of Winning Images, demonstrates techniques of creating a success image. The author believes that success is the prerequisite for more successes. That is, the more successful one is, the more successes he will achieve. Bas

262、ed on this principle and his personal experiences, the author presents a number of techniques which are applicable to the building of a success image. He suggests that the reader should: 1) do outstanding work; 2 ) always appear busy; 3 ) have a successful-looking appearance; 4 ) demand a high price

263、 for his service, and 5 ) advertise his business in a national magazine.Unit 1 An Image or a Mirage?ldiom Studies 1ldiom Studies1. as free as a bird very free 像鸟一样自由自在的2. as brave as a lion very brave 像狮子般勇敢的3. as cunning as a fox very cunnmg 像狐狸一样狡猾的4. as brown as a berry having skin tanned by the

264、sun 棕色的5. as blind as a bat unable to see well 有眼无珠的6. as good as gold very good (小孩)很乖的Unit 1 An Image or a Mirage?ldiom Studies 27. as strong as an ox very strong 很强壮的8. as fit / fine as a fiddle very fit or in very good physical condition 身体极好的9. as quick as a flash very quick( ly ) 快如闪电般的10. as

265、sure as fate very sure 千真万确的11. as straight as an arrow very straight 笔直的12. as cold as ice very cold 冰冷的Unit 1 An Image or a Mirage?ldiom Studies 313. as pale as a ghost very pale 面孔像死人一样苍白的14. as sound / clear as a bell in perfect condition / clear甘and easily heard 十分健全的 /极为清晰的15. as fat as a pig

266、very fat 肥得像猪的16. as sour as vinegar very sour 很酸的17. as smooth / soft as velvet very smooth 如丝绸般光滑/柔软的Unit 1 An Image or a Mirage?ldiom Studies 418. as clean as a whistle very clean, without any dirt, marks etc 十分光滑的，十 分洁净的19. as obstinate / stubborn as a mule very obstinate / stubborn 固执的20. as sw

267、eet as honey very sweet 很甜蜜的Unit 1 An Image or a Mirage?EX1ExercisesI. Comprehension questions1.2.3.4.5.Why do people like to deal with a successful person according to the author?What does the author try to suggest by giving the example of his experience with his dentist?What other techniques are a

268、pplicable in creating a success image apart from doing outstanding work?Why does the author think that appearing to be busy is especially important for smaller businesses?For what reasons is it important for a businessman to price his service considerably high?Unit 1 An Image or a Mirage?EX2II. Topi

269、cs for Discussion1.2.3.Can you add some other practical ways of building a winning image based on your experience?The author holds that charging lower fees than necessary will create a negative image. How far do you agree with him?The author claims that a successful looking appearance is extremely i

270、mportant. Are you for it or against it? Cite examples to support your argument.Unit 1 An Image or a Mirage?Speaking SkillsSpeaking SkillsTalking About ImpressionsMore Useful ExpressionsOral PracticeUnit 1 An Image or a Mirage?SK_1Talking About Impressions We often make a value judgment about strange

271、rs within the initial stages of encounters. Invariably people will take into account the persons appearance, clothing, manners, as well as personal attitudes such as eye contact and verbal aptitude. We also make judgments about places weve visited. Practice the following dialogues with your partners

272、 and learn to describe impressions of persons and places.Unit 1 An Image or a Mirage?SK_2_1.1Oral PracticeTalking About Impressions of PersonsA:B:A:How do you judge a man you meet?Well, I suppose it is on the face that for the most part we judge a person we meet. We draw our conclusions from the sha

273、pe of the jaw, the look in the eyes, and the contour of the mouth, for example.But I wonder if we are more often right than wrong, anyway, you see sometimes “Beauty is only skin deep.”Unit 1 An Image or a Mirage?B:A:Yes, I do agree. I often doubt whether peoples first impressions of a person are alw

274、ays right. I knew of a seemingly very nice gentleman. Both in appearance and manner, he suggested a very definite type. He had a quiet, dry humor, and was always neatly and quietly dressed in accordance with his age and position. The chief thing that struck others about him is his kindliness. His vo

275、ice was gentle; his smile was benign; and there was something very pleasing in his mild black eyes. He was a man who attracted you because you felt in him a real love for his fellows. You would never have imagined him to be a very cruel person. However, he murdered a young girl a few days ago.So, ne

276、ver judge a man by his looks or by what he says, but by what he does!SK_2_1.2Unit 1 An Image or a Mirage?SK_2_1.3A:B:In your opinion, what are the ingredients of a “success-type” personality?Well, I have found that an easy-to-remember picture of the successful personality is contained in the letters

277、 of the word “success” itself, that is, the “success-type” personality is composed of:S Sense of DirectionU UnderstandingC CourageC CharityE EsteemS Self-confidenceS Self-acceptance.Unit 1 An Image or a Mirage?SK_2_2.1Talking About Impressions of PlacesA:B:What impresses you most about New York?The

278、Big Apple is really magnificent! Its wonders exceed all expectations the fantastic skyline, marvelous restaurants, hotels, theaters, museums, sightseeing attractions, cultural centers, shops and architecture. And New York is a dynamic, heart-of-the-world city that changes its face almost daily, givi

279、ng you fresh vistas, fresh viewpoints, fresh enjoyment at every turn, in all five places I mean, the five boroughs of the city.Unit 1 An Image or a Mirage?SK_2_2.2A:B:What strikes you most about Mount Tai, the best known among the five renowned great mountains in China?As a perfect combination of cu

280、lture and natural landscape, Im most impressed by the beauty of each season here, bright flowers in full bloom covering the green slopes in spring; spectacular summer thunderstorms which are rarely seen elsewhere; clear rivers running across the mountainswhich are covered with red maple leaves in au

281、tumn; snow-capped mountains and frosted pine trees in winter that present a quiet grandeur spectacle of particular interest.Unit 1 An Image or a Mirage?SK_2_2.3A:B:How do you like the relics and scenic beauty in China?Fantastic! China is really one of the most attractive global travel destinations w

282、ith its famous mountains and great rivers, places of historical interest and scenic beauty, such as the terra-cotta warriors and horses in Xian, beautiful mountains and rivers in Guilin, and the Great Wall or the Palace Museum in Beijing, which are only the tip of the iceberg.Unit 1 An Image or a Mi

283、rage?SK_3* First impressions count!* Never judge a book by its cover!* Persistence and determination alone are the key to success.* The most spectacular cave unparalleled elsewhere in the world.* In heaven there is the paradise, and on earth there are Suzhou and Hangzhou.* The temple has been a famo

284、us Buddhist monastery in southern Fujian, and attracted numerous pilgrims and worshippers of different times.* It has a long history dating back to the early period of the Tang Dynasty.More Useful ExpressionsUnit 1 An Image or a Mirage?Additional WorkAdditional WorkI. Idiom StudiesIII. Reading Appre

285、ciationII. Vocabulary ExpansionIV. Translation of ProverbsUnit 1 An Image or a Mirage?AW_1.1 In English there are many idiomatic comparisons like “as mad as a hatter” or “as poor as a church mouse.” Try to complete the following idioms and look up the dictionary if necessary.I. Idiom Studies1.2.3.4.

286、5.as as a birdas as a lionas as a foxas as a berryas as a batfree_brave_cunning_brown_blind_Unit 1 An Image or a Mirage?AW_1.26.7.8.9.10.11.12.13.14.as as goldas as an oxas as a fiddleas as a flashas as fateas as an arrowas as iceas as a ghostas as a bellsound (clear)_good_ strong_fit ( fine)_quick_

287、sure_straight_cold_pale_Unit 1 An Image or a Mirage?AW_1.315.16.17.18.19.20.as as a pigas as vinegaras as velvetas as a whistleas as a muleas as honeyfat_sour_smooth (soft)_clean_obstinate (stubborn)_sweet_Unit 1 An Image or a Mirage?AW_2.1II. Vocabulary Expansion There are four choices marked A, B,

288、 C, and D under each of the following sentences. Choose the one that best completes each sentence.A.revelation B.B. syndrome C.C. symptom D.D. repugnance1. The number of people who consult psychiatrists today is not, as is sometimes felt, a of increasing mental illness.C_Unit 1 An Image or a Mirage?

289、AW_2.2A.inoffensive B. innocuous C. ingenious D. incompatible2. That snake in not poisonous. Its a completely little garden snake.B_Unit 1 An Image or a Mirage?AW_2.3A.prevalent B. subsequent C. subordinate D. pertinent3. Evidence to the trial must be submitted to the police.D_Unit 1 An Image or a M

290、irage?AW_2.4A.jeopardized B. patched C. improvised D. generalized4. University teaching may be if the government increases the number of students without providing additional funding.C_Unit 1 An Image or a Mirage?AW_2.5A.pleaded B. intoxicated C. intimidated D. besieged5. The childs parents were int

291、o accepting the demand of the kidnappers.C_Unit 1 An Image or a Mirage?AW_2.6A. overheardB. eavesdropped C. reflected D. mused6. The detectives on the terrorists conversations by using secrete microphones. B_Unit 1 An Image or a Mirage?AW_2.7A. inimicalB. reconcilableC. magneticD. conducive7. The tw

292、o sides are so to each other that there is no way to work out a compromise.A_Unit 1 An Image or a Mirage?AW_2.8A.clandestine B. intangible C. sedate D. squalid8. They tried to keep it quiet but eventually everyone learned about the meeting.A_Unit 1 An Image or a Mirage?AW_2.9A.dubiously B. duly C. e

293、xcessively D. transiently9. Although Jack had moved away before the baseball season ended, the most valuable player award was his.B_Unit 1 An Image or a Mirage?AW_2.10A.lavish B. equivocal C. stringent D. flabby10. Many citizens appealed to the city government for enacting laws to protect the consum

294、ers.C_Unit 1 An Image or a Mirage?AW_3.1III. Reading Appreciation Read the stories about the origins of the following phrases.Kiss of Death Some years ago, during an election campaign in a large American city, one of the candidates was having a hard time. Just when he needed all the support, a well-

295、known wealthy woman announced her support for him. This made things even worse. His followers described the womans act as a “kiss of death.” The reason was that the woman was not respected. It was known to many that her riches had come from very questionable businesses and dealings. Her support for

296、the candidate could do more harm than good. So it was a “kiss of death.”Unit 1 An Image or a Mirage?AW_3.2 Where did this phrase come from? The origin can be found in historical accounts in the Bible. According to a well-known story, Jesus was given away to the enemy by one of his followers, Judas.

297、The act of the giving-away was a kiss. On the surface it appeared to be a show of deep love, but by doing so, Judas helped the enemy, who had been looking for Jesus, recognize him easily. Jesus was later nailed to a wooden cross and put to death. In present day usage, an act of pretended love that i

298、s really intended to do harm is often called a “kiss of death” or a “Judas kiss.” Sometimes the love or show of support may be real, not pretended, but if the person doing the act has a bad reputation or is strongly disliked, that act might also be regarded as a “kiss of death.”Unit 1 An Image or a

299、Mirage?AW_3.3 The example shows how events from early Christian history have found their way into the English language. Among different religious beliefs, the Christian influence has been the strongest on the minds and thinking of English speaking people. It is natural that English speakers and writ

300、ers often mention well-known characters and events from the Christian tradition.Unit 1 An Image or a Mirage?AW_3.4Lame Duck The expression “lame duck” can be heard in almost any American town or city, especially where people discuss politics. Most often, they use it to describe a politician who has

301、come to the end of his power a Congressman, for example, who has a few more weeks in office and will then be out of a job. There are a number of ideas as to where “lame duck” came from, although the picture is clear enough a duck that has had its wing clipped or its web feet injured can no longer wa

302、lk or waddle like a healthy one. The term seems to have crept into the American language some time after the Civil War of 1861 1865. One explanation is that it came from the language ofUnit 1 An Image or a Mirage?AW_3.5hunters who felt that it was foolish to waste powder or time on a dead duck. And

303、a lame duck even a sitting duck is close to being a dead duck. Another explanation, however, says that the expression came from England. There it was used to describe a man who lost all his money in stocks, was cleaned out and could not pay his debts. He could do nothing but waddle off like a lame d

304、uck. And so the story goes. People showed little mercy for the poor fellow. But in the United States people took the phrase to describe a congressman who failed to get re-elected but still had a little time left in office until his successor was sworn in. In time the expression was used in a broader

305、 sense, generally describingUnit 1 An Image or a Mirage?AW_3.6any man whose days of power were coming to an end. It has often been used to describe the position of an American president in the last two years or so of his second term. It is a difficult time for him, when Congress is ready to oppose h

306、im at every turn. It may refuse to work with him simply because his days in the White House are numbered. His sun is setting. It is not a happy time. It is like old age coming on. And people, like animals, are cruel to lame ducks, ready to drive them out. Their eyes are already toward the new leader

307、, the new man in command.Unit 1 An Image or a Mirage?AW_4.1IV. Translation of Proverbs俊面藏坏心。俊面藏坏心。(人面兽心。人面兽心。)1. A fair face may hide a foul heart.美蠢结伴行。美蠢结伴行。2. Beauty and folly are often companions.Unit 1 An Image or a Mirage?AW_4.2狐狸的尾巴藏不住。狐狸的尾巴藏不住。3. You may know the fox by its tail.漂亮衣服遮不住丑。漂亮衣服遮不住丑。4. No fine cloth can hide the clown.