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1、An Analysis of Dove Advertising Language Based on Speech Act Theory uAcknowledgements 01Introduction02Literature Review03Analysis of Dove Advertising Language Based on Speech Act Theory 04ConclusionContents0102IntroductionLiterature Review040102 Introductionu1.Backgruond and Research Statusu2.Purpos
2、e and significanceu3.Framework of the PaperLiterature ReviewuSpeech Act Theory 1. Austins Model of Speech Acts 2. Searles Classification of Speech ActsuAdvertisementuApplication of Speech Act Theory in Advertising Language Analysis of Dove Advertising Language Based on Speech Act Theory uCollection
3、of Advertising Language of DoveuAn Analysis of Features of Dove Advertising LanguageuFunctions of Dove Advertising LanguageConclusionAdvertisement designWriting and translationPragmaticRhetoricResearch Methods010203Quantitative analysisLiterature researchSummary method Limitation of the PaperuThe time and some resources are limited,such as unavailable vebsite and foreign literature about Dove advertising language and Speech Act Theory.
