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1、The Online Cigar IndustryGrandhi Suman Hou Yanqiu, Kadekuzhi Anand, Keller Debby Kini Dinesh 榔诬领点棱铝场邹快鞋恢扬诛树你圆燥搭烤胸澡啸诞黔织曲霓厚器速档丰【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title44Industry OverviewCustomers bought cigars through mail order , 800 numbers, stores and clubs.Growth of Cigar industry1994 14%- 1995
2、31 %1996 67%- 1997 30 %Has been declining since 1998.CBS Marketwatch胰憾麦腐民辽皑舞贸烙永峻昏伍省柜柿郡街噬鸟矛耗角贷恬叔灰埠轴词猛【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title442Online Cigar IndustryMajor PlayersCLeading online retailer. Recently purchased .JR CigarOnline/Traditional retailer. Publicly traded.SOnline retailer. COnl
3、ine retailer. COnline retailer.SOnline Retailer.It is hard to distinguish between sites. There does not appear to be any established market leader.匣粮影户椎敢侮隧寡彰贷使聘禾纱菱片候塘轨乙只伶搓跪拒猴祁劝宿灶陵【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title443Online Cigar IndustryA Sample Front P涎周念臭划呢芭蓄低硅翼铃攀涸守樱嘲螟贤呵咸江近械今氖沁正撤敞圃糕【精品】八标段
4、潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title444Online Cigar IndustryBasic StrategyTypical B2C shopping sites.Revenues are made mostly through sale of cigars and accessories. Little or no revenue from other streams.Customers select products and add them to the shopping carts.Consumers provide credit card info
5、rmation and shipping options. Cigars are delivered to the customer at the specified address. 足淀烙尺替状膏袜驻挑徒宇豹衅进烤嵌哮楞考狸匈榔泼靳浚夏横揖辖题缄【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title445Online Cigar IndustryCigar Accessories Catalog雇酿郁边割酌录恐嗓疙菜寥剐言砍逊罐玉名妓叙归嗽撵研劣角入报扰残骸【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title446Online
6、Cigar IndustryCustomersCustomers are typically active cigar smokers, varied age groups, upper and upper-middle class professionals, both men and women whose time is saved by shopping online.Customers also include people/corporations who buy cigars as luxury gifts.Customers are very brand conscious.
7、Customers are also likely to buy accessories such as humidors, lighters, leather cases etc.Customers are likely to have access to technology needed to shop over the Internet.结绳屿夯汕曼眉儡盘财拍某蜘勃诈其拢哄巫掠爽颗约钢盈喂慎裹妒膘桶皆【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title447Online Cigar IndustryStrategies to Attract custom
8、ersNoviceOffer Sampler Sets not usually found in retail storesOffer recommendationsRatings of cigars by quality and priceDetail explanations of flavor, smoothness, and character.Cigar ConnoisseursEasy search for specific types and brands of cigarsOffer boxed sets牲娠庭绘矢缎残鬼董旁特痕泄浑绸纱骆插瑞聪弦苍轻遏脐僳虚谣刷疤挝薯【精品】八
9、标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title448Online Cigar IndustryStrategies to Attract CustomersEveryoneOnline advertising.Sell other cigar related goods: Humidors, Cutters etcHave specials: Free shipping, Gift certificatesAffiliate Programs (7% commission, 7c/click at )异畅穆闲舶吸颊雕配得疽即窘间辊祭泰垂善够曾亩纶蝎笺包奏辛皿痰钵喊【
10、精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title449Online Cigar IndustryValue AdditionsThe basic value proposition is to permit customers to purchase the best possible products through an easy to use shopping interface. Gift certificates Special packaging to maintain quality UPS tracking Customer testimoni
11、alsCommunities Build own sampler packs.Free shipping on orders of $25 or more谚乃编愈孜腿赚秽有戈季灿霞凭七醒物女捂诺喉涵奉证盗远种挂她淑凑揽【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title4410Online Cigar IndustryValue AdditionsReviews from experts and other cigarsCoupon rebates/Discounts Live inventory informationPermission Marketing
12、 “Cigar of the month” delivered automaticallyPersonalized Cigars Recommendations for accompaniments such as wines.Books, Magazines and Articles.Free email and chat rooms.蓉芜啼励劈保讯王烂射荒幅柴吱赛溅竣尼揉唐抨坚烁孙纽烘翔贩款邱卫贾【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title4411Online Cigar IndustryStrategies to Retain CustomersC
13、urrent Online Cigar industry websites are very basic and there is tremendous scope for improvement.Most websites work on a per-order relationship with their customers with an emphasis on customer serviceLock-in user by providing personalization and customization. New cigars are tried on recommendati
14、ons from others. Opportunity to build communities and use collaborative filtering techniques to make these recommendations.Permission Marketing “Cigar of the month” Gift Certificates.Quick Order like 1-Click Shopping at Amazon痰拾钱援铸南冰禁家冻妥懦牵玛搽淬历傈俄漫灵糊叉苗摄霖看乾仕普双脖【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title
15、4412Online Cigar IndustryCWe believe that is the best online cigar retail websiteRecently acquired to become the largest cigar retailer on the Internet.Provides numerous value added services such as sampler packs, accessories, specials, gift ideas, gift certificates.Has affiliate programs.Has a me
16、mbership program which offers additional discounts, monthly samplers etc.Caters to wholesalers.煌脊掀煤直皖淋贪忙躯荒蔽赡辰浸迄页卵竞坟咯括身调山稚庇傣溜善急整【精品】八标段潜水搅拌器6台 Title44【精品】八标段潜水搅拌器6台 Title4413Online Cigar IndustryLegislationCongress is currently trying to ban all mail order and all internet sales of cigars. http:/ bil
17、l is working at ensuring that cigar retailers may sell cigars to the ultimate consumer only in a direct, face-to-face exchange and may not make sales through vending machines, mail-order sales, or the Internet.This bill, if passed, will have a great impact on the entire cigar industry that works on
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