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1、Unit 5 Advertising and AdvertisementsWarm-up ActivitiesDiscussionu Could you give a brief definition to advertisement?u Where can you find advertisements?discussionAdvertisement Advertisement is an action or form of communication whose purpose is to inform potential customers about products and serv
2、ices and how to obtain and use them. advertisementYou can find themNewspapersMagazinesYou can find themInternetYou can find themYou can find themGuessingIts about?Classic Sentences of Ads Good to the last drop 滴滴香浓,意犹未尽。滴滴香浓,意犹未尽。 Poetry in motion, dancing close to me 动态的诗,向我舞近。动态的诗,向我舞近。 We lead. O
3、thers copy 我们领先,他人仿效。我们领先,他人仿效。 Ask for more. 渴望无限。渴望无限。 Intelligence everywhere. 智慧演绎,无处不在。智慧演绎,无处不在。摩托罗拉手机摩托罗拉手机百事百事可乐可乐丰田汽车丰田汽车理光复印机理光复印机麦斯威尔咖啡麦斯威尔咖啡Discussionu What are the basic features of an advertisement?discussion An advertisement at least has three basic features as the following: paid for delivered to people via mass-media attractive and attempting to persuadeBasic Features of an AdDo you want to know more about it?Basic features of an ad