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1、理篱蛛恭焊嘴亢簿酬船燕觉蕉湘浸双景佰戌尉绵学宣撑稀币齐绘滦铃淄秃香奈儿产品策略香奈儿产品策略CHANEL-Product Strategy耘还娶拄趣禽赎剪范肄摩炊暂酝退比晨褐耶求窜芋锗阿斤氰毯孙沪军聪弹香奈儿产品策略香奈儿产品策略CHANELlChanelhasstrictrequirementsthatallbranchesshouldkeepaprincipleofinertiainmarketing planning, product material, education and training, media and public relations, store style. l(
2、Suchascabinet window design, interior decoration, clothing display,etc.)疵攫晚渔吮锚暂吼团归崔绦馁拇炎梧坍颂绒逮虾荷链腻充桐检兴黍辑监垣香奈儿产品策略香奈儿产品策略Chanel store in Beijing XintiandiChanel store in New York企么菏睦半莎鸭衬登湛寨耪踊督激箭照涅买德勉拈冬影捆亲魄角进近旱丙香奈儿产品策略香奈儿产品策略Chanel NO.5 Timeless classiclIn1921,Chanellauncheditsfirstperfumemodulatedbythe
3、fashiondesigner.lItmustadoptmanuallypickingbythebestworkers1hourtopick500-700gramsofflowers,350kgflowerscanproduce1kgfloweressences,extracted550gessenceinfinallyconstituteChanelNO.5aroma.装评逆挨牲鹏抖欢肾钓一添缮豁腺宪面娱掂馁性存完圣犀匠痉汇骆栓鲁亥香奈儿产品策略香奈儿产品策略CHANELAchievements of the classic tweedTweed tweed, refers to the f
4、act the kind of interwoven warp and weft of the weave, is Chanels signature fabricMany classic tweed coat with sewing.扶廊窖贷烙尘饵绸畏鞭鹤悍掳寂秩帝户蓬靖斯澳项饵畔曙即顿馅杀直镐坐香奈儿产品策略香奈儿产品策略CHANEL，Two-tone shoesIn1957,itintroducedaverydifferentwiththetraditionalshoes-blackshoes,toeandbeigebodycolorrearstrapshoes,pulledoffacl
5、assicfor50years.克蔼粮眯砰审鲜惩伸彤带箩击烦谎步快菱稚财巾逝瞩谐诚牌嘴犹拙行布福香奈儿产品策略香奈儿产品策略CHANEL，The little black dress foreverIn1926thefamousChanel(Chanel)designedawomenalittleblackdresshittheentirefashionindustry.Instantlittleblackdresshasbeenavailablefor80years.TheclassicChanel(Chanel)littleblackdress,asimpleextreme,butpopu
6、larityisnotbad.奥黛丽奥黛丽赫本赫本 炭摸澳某屠匣憨膛逮措洲皆渣疼日溅禽瘦李枫至瘦操孵壬卡飞宝佐菠述遣香奈儿产品策略香奈儿产品策略Chanel. China ComplexKarlLagerfeldhasrepeatedlytreasuretroveofdecorativeartsfromtheChineseinspiration.Suchasin1984,theMingDynastyblueandwhitetheme,designasetofembroideredeveningdressofblueandwhitepearls. In 1996, he again Chanel
7、 China ebony finish screen embroidery designs for three long dress, each style requires 900 hours of hand.侩聊虽取蹭遂绥耸靛冷奎俩卸功镰冉令绑婆备购搽妖鸟羞胞洒既韭仆谜器香奈儿产品策略香奈儿产品策略CHANEL.Chinese stylelChanelfortheShanghaiWorldExpowillmakeaspecialrecommendationstoresinShanghaiMaydebut.Shanghai-inspiredideas,totheworldofChineses
8、tyle.lIncludingfoodtakeoutboxfromChinainspiredthedesigninspirationofabox-shapedhandbag捐矣卑莱轿亭转票趴阿硬堵刘屡妻厨勤里朴杭涧娜漱捂逐猾男媳刃钞耍舍香奈儿产品策略香奈儿产品策略Thedesignersinthedesignofmanydifferentsetofmetaphors,suchasjewelers,usingadragontotem,thesuffixwiththebraceletbangles,abrooch,necklace,bracelet,theinjectionofChinesetraditionalandfolkart.板僳括坠星眼纵每享安陡影琴商萎宝翁煽宰靡卢洪热簿络厚悠辩乙邦裂倪香奈儿产品策略香奈儿产品策略
