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1、CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was
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28、llsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered in
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31、stemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right a
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35、Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on o
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37、itiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure* FootnoteSource: Source107Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdiff
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40、 Competitiveadvantage PRICE BENEFITUnit of measure* FootnoteSource: Source111Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure* Fo
41、otnoteSource: Source1123.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of measure* FootnoteSource: Source113Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manag
42、e-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure* FootnoteSource: Source114Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribut
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44、FootnoteSource: Source115MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure* FootnoteSource: Source116Real Perceived Clients relative ability to extract valueC
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59、urce148DISCLAIMERS INTERNALThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not t
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104、abel Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextUnit of measure276EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6TitleMeas
105、ure Label 1Label 2Label 3Label 4Label 5Label 6TitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6TitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6Unit of measure277EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label
106、 Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextUnit of measure278EXHIBIT TITLE* FootnoteSource: SourceTextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Lab
107、el 5Unit of measure279EXHIBIT TITLE* FootnoteSource: SourceTextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4Unit of measure280EXHIBIT TITLE* FootnoteSource: SourceLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label
108、 4TextLabel 1Label 2Label 3Label 4TextUnit of measure281EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure Label 1Label 2Label 3Label 4Label 5TitleMeasure Label 1Label 2Label 3Label 4Label 5Unit of measure282EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure Label 1Label 2Label 3Label 4TextTitleMeasur
109、e Label 1Label 2Label 3Label 4TextTitleMeasure Label 1Label 2Label 3Label 4TextUnit of measure283EXHIBIT TITLE* FootnoteSource: SourceTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label
110、4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextUnit of measure284EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextUni
111、t of measure285Unit of measure* FootnoteSource: SourceTitle (Measure)Title (Measure)Title (Measure)Title (Measure)TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTitle Measure286Unit of me
112、asure* FootnoteSource: SourceTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTe
113、xtTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextText287ROIC TREE ANALYSISPercent Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title 288EXHIBIT TITLE* FootnoteSource: SourceTextSeriesSeriesSeriesSeries100%=Label 1Label 2La
114、bel 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000Unit of measure289EXHIBIT TITLE* FootnoteSource: SourceUnit of measureSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=L
115、abel 1Label 2Label 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000Text290EXHIBIT TITLE* FootnoteSource: SourceTitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesS
116、eriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextUnit of measure291Unit of measur
117、e* FootnoteSource: SourceTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxx292Unit of measure* FootnoteSource: SourceLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureL
118、abel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasure293Unit of measure* FootnoteSource: SourceLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label
119、4Label 5100% = xxxxTitleMeasure294Unit of measure* FootnoteSource: SourceTitleMeasureTitleMeasure295Unit of measure* FootnoteSource: SourceTitleMeasureTitleMeasureTitleMeasure296Unit of measure* FootnoteSource: SourceTitleMeasureTitleMeasureTitleMeasureTitleMeasure297Unit of measure* FootnoteSource:
120、 SourceTitleMeasureTextTitleMeasure298Unit of measure* FootnoteSource: SourceTitleMeasureTitleMeasureTitleMeasureTitleMeasure299Unit of measure* FootnoteSource: SourceTitle (Measure)TitleMeasureTitle (Measure)Title (Measure)Title (Measure)300STICKER AND OTHERS EXAMPLEESTIMATEPROPOSEDCONCEPTUALPRELIM
121、INARYROUGH ESTIMATETO BE COMPLETEDONLY FOR DISCUSSIONWORK IN PROGRESSBACK UPREVISEDTENTATIVEHYPOTHESISILLUSTRATIVECONFIDENTIALVERY PRELIMINARYSTICKER AUTOMAKEREXAMPLEESTIMATEPROPOSEDCONCEPTUALPRELIMINARYROUGH ESTIMATETO BE COMPLETEDONLY FOR DISCUSSIONWORK IN PROGRESSBACK UPREVISEDTENTATIVEHYPOTHESISILLUSTRATIVECONFIDENTIALVERY PRELIMINARY301HighMediumLow302STICKER AND OTHERS TextTextText303MAPS 304APPENDIX305END OF DOC 306
