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1、Network s impact on traditional media. With the rising of the network media, fierce media competition ,advertising market changing, media technology innovating and readers changing psychologically, and a series of deep reason, the traditional media environment is impacted, and the way of accepting t
2、he information is changed as well. In the face of the new media environment, the newspaper market is facing a complicated structural change.The traditional management mode is chocked by the new media environment .Contents:1Impact performance2Advantages and disadvantages3Measures to this situation4De
3、velopment trendImpact performance Although the development of Network Media didnt replace newspapers, the newspaper has been affected to some extent. There are some cases which can prove it. Two:The newspaper circulation decline one:The time of reading newspapers reduce Three:The number of people wh
4、o buy the newspapers declineFour:The internet advertising frontal is rising year by yearFor network media to the newspaper impact, we can make an analysis from the following several aspects.One:The influence of the consumer marketTwo:The influence of News practice（新闻实践）The traditional newspaper news
5、 monopoly position is broken（报纸对新闻的垄断地位）the impact of the news mechanism（新闻机制）the spread of the news regional is broken（新闻的地域分割） As one of the oldest forms of mass communication,newspaper has always been struggling to meet the challenge of new media,first radio，then television，and now the internet.
6、Compared with other forms of media，newspaper have disadvantages in convenient delivery，high subscription fees，deadline limit，lack of interaction and poorer visual effect. Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read
7、almost anywhere you like. So many people like reading them. But they can only contain texts and photos. AdvantagesanddisadvantagesFor PowerPoint 97-2010NewspaperInternetHistorya longer historyquite new and popular,Resourcereliable news and informationsome of them are not of good qualityContentonly c
8、ontain texts and photos.but also audios and videosPaymenthigh subscription feesFreeInteractionlack of interactionInteraction at any timeupdatecome out dailyupdated from time to timeHere is a form：Measures to this situation:Measures to this situation:One:take full advantages of newspaper First,the ne
9、wpapers has the advantages of simpleness,casualness, economy and convenience,but netnews is connected to internet and only can be read through advanced electools which are not used by everyone. Second,differing from the inundant false news on the internet,the editors and reporters on a newspaper pla
10、y the roles of the gatekeepers.Once they find the mistakes after the articles issuing,there still has the time to correct them in time.Two: strengthen the interaction of newspaper and network media There is no denying that any media has their advantages and disadvantages.On the one hand, Network dep
11、end on the content of newspapers and information resources to enrich itself.On the other hand, Newspapers use the quickness of network constantly expand their propagation content.In order to get the better communication effect,newspaper should learn from otherss strong points to offset its weakness,
12、which is aimed to mutual fusion. As we know,many newspapers have their own news web sites.For example, Peoples Daily and , China Youth News and CYOLDevelopment trend The paper media wont be replaced by network media,Just like that the radio broadcast still exist after the emergence of television On
13、traditional media,the best way to face the challenge is to take a cooperative attitude,besides,The two will be combined with each other in the future for a long period of time for example for example so many techonlogies applicated in Network communication will be used by paper media As for the news business.such as the news material ,there are so many Manuscripts from paper media on the various websitesOf course ,there is no doubt that the network media , as a new media, has something insufficient in various aspects.Thank you!
