《学校学习方案ppt课件》由会员分享，可在线阅读，更多相关《学校学习方案ppt课件（30页珍藏版）》请在金锄头文库上搜索。
1、C.O.N.T.E.N.T.SC.O.N.T.E.N.T.S 1 , AppendixChap.1 1 , , At a glance Key Success Factors- - - www.kem.co.kr4, At a glance & (19962001)(2002) - CASE- - 192 CASE, - 11- - 2 1 (0001) () 100 e - - - www.kem.co.kr5 e www.kem.co.kr6 : IMF : - - 1 Key Success Factors ContentsMarketing Brand- - - - CAGR : 11
2、.4%()www.kem.co.kr7 Contents Technology 11 200 - , , , Contents Infra : 20 - 1- 9- 10www.kem.co.kr8 () 10 ( ) TM 1:1 (200) - Marketing Concept- step 1 : 192 - step 2 : 50% - / - 50% (19992000)- 100% (2001)( , 2002)www.kem.co.kr9 = - ( , 2001.6) ( , 2002.6) 1 1B C 42.923.716.217.2 (%) (%)www.kem.co.k
3、r10 ( : )20,43628,85433,10129,829 ( : %)1999200020012002.9Chap. - - - - Portfolio 2 www.kem.co.kr12 - - 2004 (, 02.12) - 36 (, 02.11)- 1 1 : (10)- 23 : (79)6 - - - - , , - www.kem.co.kr13 Contents 1 (2002) 2 (2003)On + Off Line e 化 www.kem.co.kr14 - 2004 ( 1) , - - - On Line + Off Linewww.kem.co.kr1
4、5 Contents CAGR : 48.2%( : )e Launching (2001.12)2002.1Q2Q3Q ()1679311,9353,033 ()3,21211,25322,36336,828 Contents - + Contents CATV.net ( , 2001)www.kem.co.kr16 2002111112 ()289320609 ()2,6142,9005,514 : , www.kem.co.kr17 : , , 2003 9 - KAIST , , , www.kem.co.kr18 Portfolio 20002002.92003E www.kem.
5、co.kr19 Chap. 3 www.kem.co.kr21 1. 2. - IMF 11% 7 Contents - , , Marketing - - ( )Brand Power- 1, 1www.kem.co.kr22( : %)( : %)( : %)(2002 )(2002 )(2002 ) 3. - www.kem.co.kr23 3. - ( : %)2002 12 0 2003 www.kem.co.kr24 (EV) 11,932,866142,124,576102,279,91513,175,972 EBITDA 5,045,10147,620,9358,736,417
6、2,704,374EV/EBITDA2.4311.74.9 () 40656562469PER6.26.56.519.69.5()2,4162,8993,1411,539PBR11.33.90.4()4,33412,7433,0431,557PSR0.60.340.4( : ) 5,6292,5003,500 44.4% 62.2% ( : ) 4. AppendixCorporate Profile www.kem.co.kr26Corporate Profile : : 1996 10 24: : : 726-7 : 145 (02 12 ): 38.2: kem.co.krE-Bizww
7、w.kem.co.kr27 : 2003 1 7 54.6 500 3,275,000 Band2,500 3,500 81.9 114.6 ABCDEFA 36.0%B 16.7%C 15.2%D 6.0%E 4.5%F 21.6% 93,928,470 (36.0%) 2 1,818,182 (16.7%) 1 655.000 (6.0%) 1 www.kem.co.kr28 200020012002.6 41.214.710.96.6 1,111.5-17.551.5N.A. 530.1-28.854.0N.A. 18.013.013.11.5 15.19.49.21.8 139.822
8、.516.25.4 94.4240.5276.787.2 106.735.431.2209.3 11.53.31.233.7 11.77.78.95.1 47.021.712.021.2( : %, ) 2002 ( : 2002.8)www.kem.co.kr29 200020012002.6 5,672 16,80318,3234,527 14,90413,369 1,145 1,899 4,954 6,929 12,296 12,366 4,681 8,449 8,128 594 8131,048 1,654 3,034 3,190 12,601 29,099 30,689 6,012
9、6,985 6,621 1,000 541 0 22 90 90 492 624 685 427 337 292 6,504 7,609 7,306 2,700 3,819 3,819 1,980 13,151 13,151 1,417 4,520 6,413 6,097 21,490 23,383 12,601 29,099 30,689 ( : )www.kem.co.kr30 200020012002.6 28,854 33,101 20,579 15,789 14,672 9,289 13,065 18,429 11,290 45.3 55.7 54.9 7,796 13,979 8,965 5,269 4,450 2,324 18.3 13.4 11.3 788 514 973 760 594 597 5,297 4,370 2,701 18.4 13.2 13.1 0 0 0 0 0 0 5,297 4,370 2,701 940 1,267 807 4,357 3,103 1,894 15.1 9.4 9.2 ( : ,%)
